Now China's enterprise-level SaaS is not mature enough, but the transformation to SaaS has become a common knowledge. After the 2015 hotspot, the return of user value in 2016, SaaS really became the highlight of enterprise-level management software in 2017, enterprise-level SaaS The driving force began to penetrate into various fields.
What is the future trend of management software? It’s not a cloud! In the past two years, large and small management software vendors have been transforming into the cloud, and "SaaS" has become synonymous with enterprise-level application software. However, when all companies triumphed and plunged into SaaS, they found that it was not the case at all. SaaS is like a sea of ​​oceans. Not every "net" can be labeled as "fish". Therefore, "noisy, you sing me to debut" is another scene of SaaS. In the "long-distance" journey of SaaS, many enterprises that do not have core competitiveness disappeared in the middle.
So, how do we view the current status of enterprise-grade SaaS software? What exactly do users really need? What are the shortcomings of existing SaaS applications? It's time to stop and listen to the user's voice.
In January 2018, Bitco's “Several Guest†research platform organized a survey on the application status of Chinese 100 enterprise management software, covering manufacturing, education, finance, Internet, medical, power, chemical and other industries (sample average). Summarize the following points:
Viewpoint 1. Most of the management software has been clouded, and users have already walked in front of the market.
Although China's enterprise-grade SaaS is not mature enough, users are already ahead of the market. The survey results show that most of the enterprise management software has been clouded. These applications include: ERP (31%), CRM (8%), OA (23%), HR (7%) BI (16%), and the like. The companies involved in the research are mainly distributed in the fields of manufacturing, finance, telecommunications, energy, education, information technology, and communications. This shows that SaaS has not been in vain for the market education and has achieved remarkable results.
Transforming to SaaS, the enterprise management software market is undergoing different changes every year. After the 2015 frenzy, the return of user value in 2016, 2017 ushered in the true turning point of SaaS. When the capital of various industries receded, the motive force of enterprise-level SaaS began to infiltrate into various fields, and some applications with real core competitiveness began to be recognized by the market. This may be the root cause of SaaS's state of blooming.
"Several customers" believe that the brave attempt of users for SaaS will accelerate the process of clouding China's enterprise-level management software. It is believed that with the rapid development of the corporate Internet, with the increase in the number of SaaS landing cases, the Chinese enterprise SaaS market will usher in the golden stage of rapid development.
Viewpoint 2, SaaS market demand is strong, cloud migration is the normal state of management software
Nowadays, many manufacturers are abandoning the tradition and tilting their main business to SaaS. This is the general trend, at least in terms of strategic choice, and the market is moving in this direction. The data shows that 62% of enterprises will move more applications to SaaS in the future.
In other words, market demand is already here, just need a strong lever to shake the high-speed operation of the SaaS business model. This leverage is a high degree of interface between user needs and the core values ​​that vendors can provide.
From the market segment, users' demand for SaaS is mainly distributed in ERP (24%), CRM (23%), OA (15%) HR (13%) BI (15%). This is also in line with the manufacturer's long-standing layout. Starting in 2015, management software companies have accelerated the pace of SaaS transformation. Among them, most of the applications are in the scope of these five types of market segments, resulting in these applications occupying the largest proportion of China's overall SaaS market.
ERP: Enterprise Resource Planning, an information system with management accounting as the core, has controlled the Chinese enterprise information market for nearly 30 years. The advent of SaaS has completely subverted the unique pattern of the ERP market. When ERP began to transform to SaaS, it marked the last position of traditional management software, and enterprise informationization ushered in a new era of SaaS. The 24% of enterprises in this data survey are the source of the company's future push of ERP to the SaaS end.
CRM: Customer Relationship Management is the "pioneer" of SaaS. Since 2003 and 2004, the first people who dared to eat "crabs" have been continually adopting them. Although no one can surpass salesforce until today, there are even many "moths and fires", but they have gained a lot of mature experience. It is also the most mature SaaS market in China, especially the emergence of analytical CRM, which will directly touch the needs of users. This may be why 23% of companies want to migrate CRM to SaaS.
Collaborative Application OA: With the advent of mobile technology and the Internet+ era, OA has already subverted our past perceptions, and the market space is infinitely increasing. It can be said that OA is the first entry point for enterprise-level applications, and all applications related to enterprise informationization can be extended to the collaborative application OA market. This is also the fundamental reason why this market has become more active in the past two years. Whether it is a traditional OA manufacturer, or a rising star, it has done a good job. 15% of enterprises will consider migrating collaborative applications to SaaS in the future. Although the amount is not particularly large, the actual market development results should not stop there. Several customers believe that OA's future market performance on the SaaS side will get better and better.
HR: Previously, most companies had human resource management software as part of the ERP, embedded in the entire ERP suite. Later, PeopleSoft, Workday, DdayHR, SuccessFactors and other companies took a single function out and standardized operations, and HR really matured. HR is transforming into SaaS, and these companies are also benchmarks. Domestic companies, whether they are HR in local mode or HR in SaaS mode, mostly come from companies with good ERP. Of course, there are also new forces to catch up with SaaS. For example: Beisen, it can be said that HR is a dark horse in the SaaS era.
In the past, users had no choice but to HR applications. When the era of SaaS comes, products with more features and better user experience will be on the stage of the times.
BI: In the traditional ERP era, business intelligence analysis was originally a chicken rib product, and users can choose not to choose. But with the advent of the era of big data, BI has become a powerful tool in the era of enterprise big data in the Nuggets. Although, BI is still controversial whether it is going to the cloud. However, once the user base is up, BI's move to SaaS is an irreversible historical trend.
Of course, the enterprise-class applications that go to the SaaS side are definitely more than that. A number of heavyweight software such as full lifecycle management software PLM, application performance management software APM, etc. are also pushing lightweight online services. Overall, users have a strong market demand for SaaS, and cloud migration will become the norm for the future development of management software.
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