In ten years, the world's richest man has experienced four changes in Warren Buffett, Carlos Slim, Amancio Ortega, and Bezos. And the number one position in the global refrigerator industry seems to have been pressed on the pause button and remains unchanged.
On January 1, 2018, Euromonitor, the world's authoritative market research organization, officially signed the release of the 2017 global large-scale home appliance brand retail volume report. The data shows that 2017 global refrigerator industry TOP3: Haier 17.3%, LG 6.9%, Samsung 6.1%. Among them, Haier Refrigerator ranked first in the world for the 10th time with a market share of 17.3%. In addition, this is the 9th time that Haier's large white goods industry has won the first place in the world. Haier has passed the world's six major brands, allowing products to enter more than 160 countries, covering five continents, letting the sun rise and fall, the Haier logo always shines with the sun, becoming the first brand of China's home appliance globalization.
The first 1 year ago was Whirlpool, and the first one in the last 10 years was Haier.
In 2008, affected by the global financial crisis, Haier refrigerators surpassed Whirlpool in the global market with a 10.4% share. This is the first time that Chinese home appliance manufacturers have become champions in this field with their own brands. In recent years, as Whirlpool withdraws from China, Sharp plans to switch back to Japan, and Samsung moves to Vietnam, the competitiveness of foreign brands such as Europe, America, Japan and South Korea is declining globally. Haier always stays ahead. The data shows that since the Haier refrigerator won the world's NO.1 baton from Whirlpool in 2008, the run was 10 years.
With the slow recovery of the global economy, the global refrigerator market has entered a steady development stage. From the perspective of global refrigerator consumption pattern, the global refrigeration market sales in 2017 was about 164 million units, an increase of 3.3% over the same period of last year. The emerging markets such as Asia Pacific and Middle East grew significantly. Among them, Asia Pacific, Western Europe, North America, and Latin America account for 55%, 15%, 11%, and 8% of the world's major consumer markets, respectively, and consumption has a high degree of concentration.
In terms of market share of refrigerator brands, these major markets have long been occupied by brands such as Haier, Whirlpool and Electrolux. Among them, Whirlpool and Electrolux are only competitive in Eastern Europe and Latin America, with one or two in the industry. Haier refrigerators accounted for 28.9% of sales in the Asia-Pacific region, 23.2% of sales in North America, and 27.2% of Australia's regional sales, ranking first in the industry. Sales in the Middle East, Western Europe, and Latin America also ranked in the industry. Forefront. The market performance of each region also reflects the final ranking of the global market in 2017. Haier refrigerators accounted for 17.3% of global sales, Korea's LG accounted for 6.9%, and South Korea's Samsung accounted for 6.1%.
30 factories, 30 million capacity, the global market can be seen "Haier" brand
In the highly competitive refrigerator market, why Haier refrigerator can 10 times 10 years NO.1, can start to know at the beginning of going out. When some of the industry's brands are under the brand name of others, Haier Refrigerator insists on creating its own brand and is the first to establish a factory in the United States. Although the Haier refrigerator passed the short-term benefits of the wave of export earnings, it created a global production system through brand-building.
In terms of global R&D capabilities, Haier Refrigerator has 708 global patents in 2017, ranking first, second and third in the industry with 309 and 77 respectively. These achievements of Haier refrigerators are all derived from Haier's 10+N innovation model, which is based on the world's top 10 R&D centers and tentacles, connecting millions of resources around the world with user demand as a variable. In this mode, Haier Refrigerator can bring together all-round innovation to solve technical problems and practice the development concept of “the world is my research and development departmentâ€.
In terms of global intellectual capacity, industry online data shows that only three brands in the Chinese refrigerator industry have established overseas factories. Haier Refrigerator has 30 plants worldwide with a capacity of 30 million, ranking first. In North America, the United States, Mexico and other places, Haier refrigerators have eight factories including South Carolina, Decatur, Louisville, and Selfe. They mainly produce TM, BM and other products in Europe, Russia, Southeast Asia, Thailand, Vietnam, Indonesia. India and Pakistan in South Asia, Nigeria in the Middle East and Africa have factory layouts. The second brand has added overseas factories including Thailand and Indonesia for its overseas acquisitions, and the third brand has established production lines in South Africa, Algeria and Egypt.
In the local market, the Russian market is an example. In the Chinese refrigerator industry, only Haier has established a factory in Russia. It was put into operation in 2016 and successfully completed production, and the economic benefits have been greatly improved. In fact, when Haier refrigerator first entered the Russian market, users did not agree. In order to draw closer to the user, Haier Refrigerator conducted a large-scale investigation and found that Russians have the habit of storing pigs, sheep and fish. There are only three or fewer freezer drawers on the market. The unique four-drawer design is called the “Magic Cube Drawerâ€. For the Russians to add food at 10 am and 4 pm, they need to store a large amount of ingredients to produce a large-capacity Italian three-door refrigerator. Between 1.9m and 2m, it is easy for tall Russian users to use and won the Best Product Design Award of the Year. As of May 2017, Haier's three-door refrigerators accounted for more than 25% of the Russian market, ranking first in the industry.
In the global competition, the understanding and interpretation of market development strategies by refrigerator companies are different, or at least different. Based on its own capabilities and characteristics, it is correct to find a suitable market-breaking road. In the era of “decentralization†and “zero distanceâ€, Haier actively explores the “one person in one†model and is committed to becoming the leader of the Internet of Things paradigm. The essence of the "one person in one" mode is to let employees and users have zero distance, and continue to meet the needs of global users through the open ecology, and continuously improve the gold content of "Haier". Today, Haier refrigerators have entered the lives of residents in more than 160 countries and regions around the world.
High Performance Power Supply,High-End Strong Atx Power,Power Supply Atx Power,Power Supply Modular Active Pfc
Guangzhou Lufeng Electronic Technology Co. , Ltd. , https://www.lufengelectronics.com