In the past year, the performance of the entire color TV market was worrying, and the performance of several major color TV brands such as Skyworth was not satisfactory. The battle between OLED TVs and Quantum-dot TV broke out at the beginning of last year. The publicity in the market was very loud, but the actual sales results were not good. The color TV market has come to the point of finding new selling points and rejuvenating its glory. 
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88 inch 8K OLED panel
For a long time, the color TV market has had a trend of advanced consumption, and various hardware configurations have advanced significantly. At the beginning of the new year of 2018, this wind hit again, and the TV market began to move toward 8K. The 8K (7680×4320) TV, which is even higher than the existing Ultra HD 4K resolution (3,840×2,160), has begun to make its appearance. Perhaps the 2018 TV market will become the "8K first year."
Panel first, 8K panel appeared in OLED camp
Currently in the consumer market, 4K television has become a popular product. Almost all mainstream brand flagship models are 4K-level configurations. Upgrading to 8K level requires the support of a monitor panel. In 2018, display company LG Display officially announced on the New Year's Day that it has successfully developed the world's first 88-inch 8K-class OLED panel. The resolution of the panel reached 7680×4320, the number of pixels reached 33 million, and the resolution reached 4.3 times that of human eyes.
8K resolution is 4 times that of current 4K Ultra High Definition (UHD) TVs and 16 times that of Full HD (FHD) TVs. The higher the resolution of the display panel, the finer the picture quality will be. The appearance of the 8K panel means that the quality of the future OLED TVs will be further improved. The point that OLED camps have been "attacked" by quantum dot camps is picture quality. Quantum dot camps believe that OLED TVs are not sufficiently delicate in picture quality. The emergence of 8K panels for the OLED camp is undoubtedly adding to the picture quality.
Since OLEDs have self-luminous characteristics, no backlight source is required and each pixel can control its own brightness. Therefore, the OLED TV camp also used this to "attack" the LCD TV-based Quantum-dot TV camp. It is believed that if the LCD is to achieve the same brightness as the UHD, the cost and power consumption of the backlight will increase rapidly. Due to the need to strengthen the backlight, resulting in increased panel thickness and volume, it is difficult to achieve a more ultra-thin.
It is expected that with the advent of 8K panels, 8K OLED TVs will soon enter the consumer market, and ordinary consumers are not far behind in the market to purchase 8K OLED TVs.
Content follow-up, 8K ecological chain is ready
Regardless of how OLED camps and quantum dot camps struggle, there is a big trend that cannot be denied - ultra-high-definition, large-size has become the industry trend. International market research company IHS data shows that in the next five years, the compound growth rate of the 8K panel market will reach 111%. In the large-size panel market of over 60 inches, the 8K penetration rate will reach 25%. Especially in the 2020 Tokyo Olympic Games and 2022 Beijing Olympic Winter Games, the 8K has become the trigger point for further industry outbreaks, and global manufacturers are actively deploying 8K.
Sharp, which had already entered 8K earlier, has already put into production 8K panels in three locations around the world: one is Sharp's display factory in Bengbu, Japan; the other is the 10.5-generation LCD panel production line in Zengcheng, Guangzhou, which is expected to be put into production in 2019. LCD panel; In addition, Sharp also has an 8K display LCD panel factory in the United States. These will be the prerequisites for 8K TV hardware.
What's slightly embarrassing is that the side effect of the "advance consumption" of the color TV market is that the supporting content has not been able to keep up. Not to mention 8K, which is the existing 4K TV, and the content is far from reaching the popular level. Ordinary cable TV has just completed the 2K level HD channel construction, and not all content reaches full HD.
Content construction in the 8K area is under development. Taking Sharp as an example, Sharp is participating in the Shenzhen Luhu 8K Industrial Base Project. The entire industrial base will become an 8K+5G R&D center, an 8K image creator center, an 8K equipment intelligence base, an 8K content production and broadcasting center, and an 8K image big data center. , 8K film and television shooting base. In the future, 8K TVs will reach the civilian market, which will require the popularization of 8K TVs and the construction of 8K ecosystems.
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