Time flies, since the beginning of 2018, news related to home appliance companies has repeatedly made headlines, and competition in the home appliance market has continued to heat up. In order to be able to take the lead in arming themselves in the future battlefield, various companies frequently play "commercial combination punches" to compete for the highlands and potentially release the layout of future business strategies. Let's take a look at the related content with the embedded Xiaobian.
Jingdong issued the appropriate electrical standards, first to win:
On April 2, Jingdong Appliances Co., Ltd., together with China National Standards and Technology Group, China National Institute of Standardization, China Energy Standardization Technology (Beijing) Co., Ltd., and other well-known home appliance brands such as Boss and Midea, officially released the "Standards for Old Electrical Appliances". The old products are divided separately, and the design requirements are proposed for different home appliance categories. Only products that meet the requirements criteria can be given the “old electrical appliance†certification mark on the Jingdong platform.
According to statistics, China's current aging trend is already quite obvious, and will enter an aging society by 2020. However, the trend of intelligent and fashionable home appliances has not taken into account the operation and use of the elderly. In response to this pain point, it is necessary to create high-quality home appliances that are most suitable for their use. Jingdong hopes to cooperate with merchants to activate the consumer market for aged household appliances and promote the refined and customized products of the industry.
LeTV and Tencent Video reached a content cooperation:
On March 30, LeTV.com announced that it had signed a Cooperation Agreement with Tencent. To carry out the content cooperation of the living room, the copyright content of Tencent's video and TV will be presented on LeTV. The two parties will divide the commercialized income of members and advertisements generated by Tencent's video content on LeTV according to the agreed proportion. The term of the Cooperation Agreement is three years.
Today, LeTV is deeply mired in a series of crises such as the debt crisis and the whirlpool of public opinion, which has led to the company's content operations being compromised. Some content copyright services have been suspended due to funding problems. This time, the content sharing revenue with Tencent has not directly changed the dilemma, but it can also provide a meager cash flow for LeTV, which is in the quagmire. It may even be a small step in the beginning of the phoenix nirvana.
Skyworth layout smart home industry, with Baidu upgrade smart home products:
On March 16th, Baidu and Skyworth held a strategic cooperation conference in Beijing. The two sides announced that Baidu DuerOS will explore the future of smart homes with Skyworth in the next three years. Cool Open OS will be deeply integrated with DuerOS. The former optimizes the media resource library, and DuerOS provides a skill library for TV to turn the TV into a smart screen. Trying to build a billion-level smart terminal club in 2020.
Apple released the Home Kit for smart home platform, Samsung acquired SmartThings platform, and Xiaomi grasped the layout of smart home Internet of things product line. With the arrival of artificial intelligence, the world's industries focused on artificial intelligence. This time, Skyworth and Baidu's technical strategic cooperation, through the use of their respective strengths, to lay out the ecological circle in advance, to provide better service for consumers in the future is a necessary strategic deployment, and is also an important step not to be abandoned by the wave of the times.
The new international washing machine is released, and the regulation industry leads the new trend:
The new standard for "Electric Washing Machines for Households and Similar Purposes" was officially implemented on October 1 this year. The new indicators are mainly optimized for cleaning performance, rinsing performance, wear performance and other indicators. At that time, some indicators are equal or even higher than international standards, which will help combat counterfeit and inferior products, suppress false propaganda, and regulate industry product standards to promote the washing machine industry. progress.
At present, China's washing machine industry has entered a mature stage of development, and the market growth has been relatively stable. The upgrade path in the general direction has basically come to an end. The future development trend will be “harmony and difference, and the flowers will be released.†The release of the new washing machine will further prosper the industry. Promote manufacturers to develop more quality products for market segments and different scenarios; at the same time, provide effective purchasing standards and basis for consumers to re-consume.
Recently, the home appliance circle has ushered in a round of concentrated sales of home appliance listed companies in 2017, brushing dozens of pages of PDF documents, showing the gains and losses of the company's entire year.
White electric enterprise fame and fortune for one year:
Midea Group (annual report):
Revenue of 241.19 billion yuan (an increase of 51.35%)
Net profit of 17.284 billion yuan (an increase of 17.70%)
Qingdao Haier (three quarterly report):
Revenue of 119.19 billion yuan (an increase of 41.27%)
Net profit of 5.682 billion yuan (an increase of 48.48%)
Gree Electric (three quarterly report):
Revenue of 112.027 billion yuan (increased by 33.73%)
Net profit of 15.461 billion yuan (increased by 37.68%)
The performance of the white-and-white doubles is similar, and the year-on-year growth rate has reached a good indicator. Haier's refrigerator share continues to expand, while the US is air-conditioning, contributing 39% of its performance. Its robotics and automation systems contribute $27 billion in revenue to the company. The washing machine business of both is quite equal. Haier's strategy of building a global enterprise “going out†has achieved initial results, and major breakthroughs have been made in the scale of overseas markets. The global brand cluster has continued to exert its strength, resulting in a surge in performance.
The black market in the quagmire:
TCL Group (three quarterly report):
Revenue of 82.337 billion yuan (an increase of 5.84%)
Net profit of 1.906 billion yuan (an increase of 23.93%)
Hisense Electric (annual report):
Revenue of 33.090 billion yuan (increased by 3.69%)
Net profit of 942 million yuan (increased by -46.45%)
Sichuan Changhong (three quarterly report):
Revenue was 54.448 billion yuan (increased by 12.27%)
Net profit of 167 million yuan (an increase of -67.97%)
The black power enterprises suffered a huge dilemma in 2017. The living environment of the black power enterprises, which suffered from the rising prices of raw materials and the sluggish consumer demand, continued to deteriorate, and the growth of the total revenue and net profit indicators was weak. How to break through the bottleneck of hardware upgrade in the traditional color TV industry, instead of pressing innovation on content service upgrades, is a question worth pondering.
Summary: The situation of white strong and weak has been going on for many years. On the one hand, it is because of external factors such as the growth of raw material prices; the company's strategic decision-making layout; I think the most important factor is the result of different product attributes of black and white appliances. Color TV products belong to consumer electronics. The innovation and development are basically driven by technology. The technology update in the electronics industry is fast, the life cycle of products is getting shorter and shorter, and the domestic enterprises with relatively backward R&D can't keep up with the rhythm, which leads to the increase of enterprise inventory pressure. The problem of cash flow even jeopardizes the survival of manufacturers.
White goods are durable consumer goods with low technical content and relatively stable technology. Product innovation is basically the addition and subtraction of various small functions and the optimization of small details. Therefore, the main driving force for the development of the white electricity industry is not technology, but product line expansion and marketing progress. In the case of relatively mature and stable product technology, domestic enterprises are able to make a living in the domestic market by familiarizing themselves with the national conditions. In the research and development of small functions with relatively low technical content, the details are done in an article, and the depth is customized for different groups. Then through the mature marketing to promote the packaging process, the final refined products reach the eyes of consumers, consumers naturally pay for the love.
It can be seen that the domestic black and weak phenomenon will continue for a long time.
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