On April 27th, in the "CCTV National Brand Plan" brand action series, CCTV focused on the first brand of air-conditioning in the Internet of Things era, Haier air-conditioning, showing Haier's original scientific and technological achievements such as self-cleaning and "swallowing" air conditioners. The program mentioned that the global authoritative market research organization Euromonitor International data shows that in 2017, Haier once again ranked the world's first brand of intelligent air conditioner sales with a market share of 30.5%, and was evaluated by the Financial Times as the air conditioner of the Internet of Things era. 1 brand. It is reported that the program will be broadcasted on CCTV1 and CCTV news channels in multiple sessions for two consecutive days to showcase the original technological strength of Haier Air Conditioning. According to the data of Zhongyikang in the first quarter, with the transformation of “making airâ€, Haier air conditioners ranked first in the industry with an increase of 33.2% in the first quarter.
At present, with the third wave of consumption upgrades, the definition of good air conditioners by users has shifted from “silence, energy saving, temperature control†to “health, comfort and wisdomâ€. The person in charge of Haier Health Air Research Center said, "Air conditioning disease and air pollution are the biggest pain points of users at present." Haier Air Conditioning and the Chinese Academy of Sciences jointly released the White Paper on Indoor Environmental Bacterial Fungi Survival. It was found that air-conditioning evaporators, filters and other parts are prone to bacteria, and even in the extreme cases, indoor air is polluted. “The heavy pollution rate of air conditioners used for more than two or three years has exceeded 90%â€.
Haier Air Conditioning insists on exploring the healthy air field. Overseas, Haier Air Conditioning cooperated with the Earth and Environmental Science Laboratory of the University of Rigo, Switzerland to jointly establish the first overseas research laboratory for healthy air. On the product side, in recent years, Haier has launched a set of smart air solutions such as air conditioning, air-conditioning, self-cleaning air conditioners that can bathe, and self-cleaning air conditioners that can “swallowâ€, satisfying users' healthy and comfortable air. Demand. Haier air-conditioning industry's first "parking air conditioner" will expand healthy air to the mobile travel field, and upgrade users' healthy travel air experience.
According to CCTV's program, Haier has been listed as a star category on the market since its listing of clean air conditioners has been on the market for less than three years. Haier self-cleaning air conditioners have also been exported to more than 20 countries and regions overseas, and the sales volume has exceeded 10 million sets, which has been well received by users all over the world. The self-cleaning air conditioner that can "swallow" has realized the air blown by the air conditioner to the user to breathe fresh air, and "cleans others" while "cleaning others".
On April 23, Haier and Suning Tesco released the first self-cleaning new product of “temperature and humidity control†– net platinum self-cleaning air conditioner. This is an iterative new product launched by Haier in August 2015 after the first self-cleaning air conditioner and the launch of the “empty net and one†net self-cleaning air conditioner in August 2017. It is understood that this "temperature and humidity dual control" self-cleaning air conditioner not only has "blowing clean wind", but also has "health and antibacterial" and other functional features, it can be said to achieve "self clean" and "blowing clean air" health air conditioning.
CCTV also reported on the technological innovation strength of Haier Air Conditioning. Haier is the only brand in the air-conditioning industry that has won the National Science and Technology Progress Award twice. Among the 24 national standards in the air-conditioning industry, Haier has led the formulation of 21 projects, accounting for nearly 90%; in the field of original technology, Haier air-conditioning realizes two product iterations a year, the patented self-cleaning technology and professional-grade purification technology. Leading the industry into a new era of healthy air.
According to the data of Qingdao Haier's 2017 annual report and the 1st quarter of 2018, Haier Air Conditioning relied on high-end and healthy transformation. The average retail price in the first quarter was 4,486 yuan, up 9.70% year-on-year, and the average price jumped to the first place in domestic brands. At the same time, according to Zhong Yikang statistics, in the price segment of more than 15,000 yuan, the high-end brand Casa Di air-conditioning share ranks first in the industry.
Exploring the “one person in one†model For 12 years, Haier has been committed to satisfying users' needs with healthy and healthy air and creating lifetime value. At present, Haier Air Conditioning has launched a “health festival†to upgrade the user experience through a complete set of smart air solutions that are cleaned by dirty air conditioners and cleaned and cleaned others. At the same time, Haier Air Conditioning will also transfer the concept of “making air†rather than “making air conditioners†in the Internet of Things era to the world. According to the latest data from Euromonitor International, Haier has achieved the No. 1 sales of global connected air conditioners (including smart air conditioners) for two consecutive years.
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