Hit the history of the new high-smart smartphone shipments reached 1.4 billion last year

Although the market generally believes that smart phones have reached a saturation stage in the past few years, relevant statistics show that the global shipments of smart phones in 2015 still reached 1.4 billion units, a substantial increase of 12.3% compared to 2014. However, if the growth rate of shipments in the fourth quarter of 2015 is broken, it is only 6.4% growth compared to the fourth quarter of 2014, indicating that this market is already facing saturation.



According to the statistics of Strategy Analytics of the market, the global shipments of smart phones in 2015 reached 1.4 billion units, which is the highest shipment performance in history, but if the sales volume in the fourth quarter of 2015 is broken down, Compared with the fourth quarter of 2014, there is indeed only a 6.4% growth rate, indicating that this block market is already facing a saturation phase.

As far as the Chinese market is concerned, from the development of Samsung and Sony in the past to the rise of local Chinese brands, and the price of smart phones has continued to bottom out, most markets have entered the development of smart phone products, and New machine specifications are updated, not just the stage of attracting users from feature phones to smartphones.

According to the data, Samsung is still the leader in the smart phone market. In the fourth quarter of last year, it accumulated a total of 81.3 million units, up 9% compared with the same period in 2014. Last year, the cumulative shipments reached 319.7 million. Taiwan, but compared to the growth rate in 2014, it has obviously slowed down a lot.

On the other hand, Apple shipped 74.8 million units in the fourth quarter of 2015, which is a little more than the same period in 2014. However, compared with 2014, the annual shipments in 2015 are 38.8 million, obviously Apple's overall shipments have increased significantly. However, the results of Apple’s earnings announcement earlier showed that the iPhone’s growth rate is not as good as it used to be, which may prompt Apple to move to new emerging markets such as India.

In addition to Samsung and Apple, Strategy Analytics statistics show that the first few are taken from China's local brands, Huawei, Lenovo and Xiaomi, but only Lenovo's mobile phone product shipments are declining, while Xiaomi and Huawei are quite similar. Actively fight mobile phone shipments.