Suning's 1.93 billion shares + underwriting 10 million, Nubia will achieve a second takeoff in 2016

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Spot Remarks 2016+

Set micro net text / Xu Lun

In 2015, although the growth of the domestic smart phone market has slowed down and entered the era of stock change, it still has no enthusiasm for capital investment in smart phones. 360 invested 400 million US dollars in the gods, Alibaba 3.6 billion shares in Meizu, Suning shares in the hammer mobile phone, LeTV to 2.7 billion Hong Kong dollars into the Cool...

At present, such investment is still not stopped. On the last day of 2015, Suning and ZTE jointly announced that Suning will invest RMB 1.93 billion in Nubia. After the capital increase is completed, ZTE will hold a 60% stake in Nubia, Suning Rundong will hold a 33.33% stake in Nubia, and Yingcai Investment will hold a 6.67% stake. In addition, Suning Rundong also has the right to station two directors to the board of directors. After the current round of capital increase, Nubian's valuation will also exceed $1 billion.

On January 20, Suning and Zhongxing signed an agreement in Beijing. Zhang Jindong, chairman of Suning, and Hou Weigui, chairman of Zhongxing, attended the signing ceremony and delivered speeches.

Regarding the purpose of cooperation between the two sides, Zhang Jindong said that this is a long-term cooperation between Suning and ZTE, and another cooperation and upgrading. As a leading enterprise in retail business in China, Suning and ZTE have their own advantages as the world's leading communication technology companies. This cooperation is complementary to the advantages of both parties. Suning and ZTE have successfully transformed "Internet +" and will realize industry convergence.

Hou Weigui, chairman of ZTE Corporation, said that Suning is committed to the strategic transformation of the "cloud business" model. ZTE is also transforming its strategy to M-ICT. New business such as cloud computing and big data is an important wing. Through the technological advantages of ZTE, the realization of Suning's strategic goals will be realized. Through the realization of Suning's strategic goals, ZTE will also be able to accumulate more industry experience and ability to provide solutions.

For this strategic cooperation investment, what benefits will eventually be achieved by both parties. After the meeting, the leaders of both sides accepted a clear answer when they received an exclusive interview with Jiwei.

What does Nubia get?

As the target of this financing cooperation, Nubia is undoubtedly the biggest beneficiary, and will mainly receive the following four aspects of support.

  1. Huge amount of financial support. It is reported that among the 1.93 billion yuan of Suning, 39.582 million yuan is included in the registered capital of Nubia, and 1.89 billion yuan is included in the capital reserve. In the current fierce environment of smart phones, the protection of funds is especially important for mobile phone manufacturers.

  2. ? Suning's powerful channel sharing. Suning said that Suning has strong channel capabilities, including online malls and offline stores, which will give Nubian mobile phone support in sales. In addition, the nationwide logistics and after-sales system will also help Nubian mobile phones to sell to deeper fourth- and fifth-tier cities. The two sides also announced that they will achieve the sales target of 10 million units of Suning channels in the next three years. Just on the 18th of this month, Nubian's latest conference Prague S mobile phone will also fully enter Suning's channel sales.

  3. Content resources of PPTV. Previously, Suning's PPTV, as a video content provider, already had a large amount of content resources and user base. Nubian will also obtain the copyright of these contents. Not only mobile phones, but in the future, areas like VR that require strong content support will also be the advantage of Nubia.

  4. • Exploring the value of retail data. As one of China's largest retailers, Suning has gained a large amount of consumer spending habits and understanding of current consumer concerns over the past 25 years. Suning said that the data will be shared with Nubia.

What does Suning get?

  1. Internet access rights. At present, mobile phones are still the most important terminal for people to access the Internet. Nubia can be an important entry point for Internet applications such as Suning payment tools, and will become the carrier of all things in the future;

  2. In terms of infrastructure, ZTE, as a leading provider of domestic government and enterprise networks and smart cities, will build a more robust cloud infrastructure such as cloud desktops, big data centers, and distributed databases for Suning; both parties will cooperate in big data and explore retail Data value, expand O2O cooperation space;

  3. ZTE is the world's leading provider of IPTV/OTT basic technology. Suning has excellent cultural content and channels. The two sides will have huge cooperation space in smart TV and large video content. In the latest technology, such as VR/AR, smart home, etc., ZTE will also help Suning to quickly enter.

  4. In the future, the two sides will also hope to launch comprehensive and close cooperation in the fields of Internet finance, virtual operators and IPTV.

1.93 billion yuan to spend! Nubia will achieve a second takeoff in 2016

Nubian Liqiang said that after getting the money, the future investment will focus on three directions: first, brand, second, offline channels, third, technological innovation and so on.

According to previous Nubian insiders, this year Nubia will have a very large investment in brand building, and will focus on product launches, sports marketing, event marketing and other aspects.

In terms of channels, at the nubia Prague S mobile phone conference on January 18th, Nubian CEO Ni Fei has announced plans for this year that the goal of Nubia in 2016 is to build 1000+ stores in China, 3000+ Sales outlets, using these 4,000 offline points to achieve full coverage of the national channel.

In terms of technological innovation, Li Qiang, founder and president of the Nubian brand, said that Nubia had been leading the way in technology such as Netcom, photography and borderless, and will continue to invest more in technological innovation in the future to stay ahead.

Investment in technological innovation This year, Nubia will also connect with Suning. According to double disclosure, this year, Nubia and Suning will jointly launch VR and smart wearable products. In addition, as a wholly-owned subsidiary of Nubia, ZTE will also cooperate with Suning's smart home team to jointly develop this market.

For Nubian's future positioning plan, Li Qiang said that as a ZTE subsidiary, the company plans to cooperate with the group company. However, with Suning’s shareholding, the Nubian Team Awards have a clearer plan for themselves.

If we rely on ZTE's technology, patents, and supply chain support to make Nubia take off, then in 2016, plus Suning's channels, marketing, content, etc., Nubian will achieve secondary development in marketing, products and technology. Take off.

GPON POTS ONT

The story of Ethernet began in the ALOHA period. The exact time was after a student named Bob Metcalfe received a bachelor's degree from the Massachusetts Institute of Technology and moved to Harvard University across the river to pursue a PhD. During his studies, he came into contact with Abramson's work, and he was very interested in it. After graduating from Harvard, he decided to stay in Hawaii for vacation before going to Xerox Palo Alto Research Center to work in order to help Abramson work. When he arrived at the Palo Alto Research Center, he saw that researchers there had designed and built machines that would later be called personal computers, but these machines were solitary; he used the knowledge he gained to help Abramson work with his colleague David Boggs designed and implemented the first local area network. The local area network uses a long thick coaxial cable and runs at a rate of 3Mbps.
They named this system Ethernet, and people once thought that electromagnetic radiation could be transmitted through it.
Shared medium
The Carrier Sense Multiple Access (CSMA/CD) technology with collision detection specifies a method for multiple computers to share a channel. This technology first appeared in the ALOHAnet developed by the University of Hawaii in the 1960s, which uses radio waves as a carrier. This method is simpler than token ring network or main control network. When a computer wants to send information, it switches between the following actions and states:
Start-If the line is idle, start the transmission, otherwise skip to step 4.
Send-If a conflict is detected, continue to send data until the min echo receive interval is reached to ensure that all other transponders and terminals detect the conflict, and then skip to step 4.
Successful transmission-report to the higher-level network protocol that the transmission was successful, and exit the transmission mode.
Line is busy-keep waiting until the line is free.
Line is idle-before reaching the maximum number of attempts, go to step 1 to try again at random intervals.
Exceeded the maximum number of transmission attempts-report the transmission failure to the higher layer network protocol, and exit the transmission mode.
Because all communication signals are transmitted on the shared line, even if the information is only sent to one of the terminals (destination), it will be sent to all computers on the line in the form of broadcast. Under normal circumstances, the network interface card will filter out the information that is not sent to itself, and will send an interrupt request to the CPU when it receives the information whose destination address is its own, unless the network card is in Promiscuous mode. This "one talk, everyone listen" characteristic is the security weakness of the shared medium Ethernet, because a node on the Ethernet can choose whether to listen to all the information transmitted on the line. Sharing cables also means sharing bandwidth, so in some cases the speed of Ethernet may be very slow, such as after a power failure, when all network terminals are restarted.

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