The organizers of the Proto Award, the largest awards ceremony in the VR industry, said that they will not hold any events in 2017.
The Proto Award was held in succession for the three years from 2014 to 2016. It aims to give corresponding recognition to the pioneering contribution to the development of emerging VR content media.
The event was sponsored by New Realities, a company that is a result of the development of the Virtual Reality Foundation. The Virtual Reality Foundation is composed of the staff of the Virtual Reality Los Angeles Convention and startup Mindshow.
According to a pre-prepared statement, their goal is to re-organize the awards ceremony in 2018, and the reason they chose to skip 2017 is to assess the ever-changing prospects of immersive technology and entertainment. The ceremony planned to transform into an exposition of virtual reality and augmented reality.
With the Proto Awards abandoning the 2017 awards ceremony, the emerging mixed reality industry is in a transitional industry environment. Apple's compelling ARKit and a series of Microsoft-developed VR headsets are coming soon.
Oculus, a Facebook company, drastically reduced the price of Rift. At the same time, Valve is constructing the second generation of innovative tracking technology developed and hosted by HTC, which is expected to change the ecology of VR. Before the CES conference in January next year, more progress may be made. For example, VR wireless devices can be further improved, lighter heads, more expensive hardware, and overall, more powerful systems.
At the same time, some software start-up companies are responding to the “disappointment gap†predicted by Unity’s CEO John Riccitiello, that is, VR headline sales actually fall behind the analysis team’s forecast.
With the rapid spread of media and media reports, the tech industry giants seem to be struggling to choose which startup companies to invest in to help them survive because of the bigger market, such as AltspaceVR, Envelop, CastAR, and Vrideo. None of the companies will advance to the next round of competition. In the VR community, dozens of new virtual worlds appear every week for people to explore in VR helmets.
Therefore, since the organizers of the Proto Awards participated in many other tasks that required time and industry transformation, reviewing the nominees and holding the awards ceremony was a major challenge to the group, which also made it a reasonable time to postpone it until 2018. s Choice.
“We started the Proto Awards with the aim of keeping people focused on passionate projects. Most of them are developing in a free time outside of full-time work.†Executive Producer Adam Levin of Proto Awards A statement stated that “Our early winners have achieved great success in recent years. We look forward to finding the next generation of pioneers in 2018 and recognizing the continuous innovation and artistic work of previous winners. â€
This ceremony was held in the opening banquet hall of the Roosevelt Hotel. It was also the location of the first Academy Awards. Even if only the nomination was received, it will help bring some attention to those startups, creators and projects, benefiting from it. Including Tilt Brush, Survios, Kite & Lightning, Cloudhead Games, Felix & Paul Studios, Schell Games, WEVR, Steel Crate Games, Google, AltSpaceVR, I-Illusions, Logan Olson, E McNeill, Northway Games, Cirque du Soleil and others. The absence of this ceremony in 2017 was a loss for major projects such as Supermart, Block and Lone Echo that promoted media development.
The organizer Jonnie Ross wrote in an e-mail to us: "Our team wants to do this show on this scale and needs to restart. Even if we have made a virtual version, this is a huge project. We must ensure that the applicants are properly handled, and the integrity and influence of the developer’s display is also our commitment to protection.
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