Electronic enthusiasts early eight: News on the morning of July 27, according to the latest data from market research firm eMarketer, 168 million people will use connected TV this year, an increase of about 10% over last year. But many consumers will choose Roku, Amazon or Google, not Apple.
Apple TV has been updated for four generations since 2006
The Internet is changing the habit of watching TV, watching TV from cable TV to the Internet. This little change is behind the game between Internet companies and traditional cable TV networks, and the power of cable TV is not small. It seems to be the same in all countries.
According to eMarketer, half of the 168 million Internet TV users use smart TV directly, and the other half use smart set-top boxes. Apple TV, Roku, Google Chromecast or Amazon Fire TV STIck are all such products.
But Apple doesn't seem to be cheap in this market. In the US, Roku has 38.9 million users, Google Chromecast has 36.9 million, and Amazon Fire TV has 35.8 million users in third place. Apple's Apple TV has only 21.3 million users, ranking fourth, accounting for 12% of the market.
eMarketer's data ranking
From the product point of view, Apple TV's workmanship and experience are very good, and can also connect to Apple's entire ecosystem, but why do people love it less?
The main problem with eMarketer analyst Paul Verna is that the content and content are not attractive. Many consumers feel that it is not worth buying an Apple TV at 4-5 times the price of Roku or Amazon products.
Werner said: Apple TV has been hampered by the lack of compelling content, and Amazon's video content is becoming more popular; Apple is priced at $150, while Google, Amazon and Roku all have TVs that cost less than $40. Baton.
Werner predicts that Apple TV will continue to lag behind its competitors in the next few years. By the end of 2021, Apple's competitors will increase by 20 million to 30 million users, but Apple TV will only grow by less than 4 million users.
Since its release in 2006, Apple TV has been tasked with helping Apple occupy the living room of its users.
Apple is certainly working to improve the problem, and their idea seems to be to enhance content to attract users. Last month, two original Sony executives were recruited to strengthen their original content construction; the "Carpool Karaoke" series and "Applied Planet" are about to go online; there have been rumors that Apple is contacting major film and television companies to discuss The possibility of some films being released on the Apple platform in advance; there are even rumors that Apple intends to acquire a Hollywood film company itself.
In mainland China. Because it does not meet the requirements of the relevant departments of China, Apple TV has not been sold, video sites such as Youku Aiqiyi, or companies such as Xiaomi LeTV have been developing smart TV or TV box business for many years. For Apple, this may be a more Hard to enter the market.
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