July 12 (Xiaohua Li) A former autobiography published by Zhu Jianghong, the former Chairman of Gree Electric Appliances, pushed the “Red Net†entrepreneur Dong Mingzhu to the cusp of the storm.
Zhu Jianghong (left) and Dong Mingzhu Source: Network
The fuse was the launch of the new book. Zhu Jianghong expressed his disapproval of Dong Mingzhu’s remarks in the media. “No Dong Mingzhu had no Gree.†He said: "'There is no Dong Mingzhu without Zhu Jianghong' and there is a certain truth in this."
Who has achieved who, who is who is "little lucky"?
Zhu Jianghong, known as the "Father of Gree," recently took his "Zhu Jianghong autobiography: I held Gree's 24 years" in Zhuhai, his hometown, in his hometown Zhuhai.
Zhu Jianghong's new bookmark sales ceremony Source: Network
In addition to the development of all important nodes of Gree in the past 24 years, in this book, Zhu Jianghong mentioned the most is Dong Mingzhu.
Zhu Jianghong said that there are voices from outside and he said that “There would be no Dong Mingzhu without Zhu Jianghongâ€. This may be a reasonable point. “Because of me, she has embarked on a leadership position at all levels of the company. Standing on the big stage of Gree, she has the opportunity to flex her muscles. Of course, she is also very hard working, responsible for the work, and constantly honing. It will continue to grow and eventually become a nationally renowned entrepreneur.â€
In 1994, Zhu Jianghong drastically reduced the percentage of sales personnel in order to balance the treatment of scientific and technical personnel and sales personnel, which caused a large number of sales personnel to leave. At the time of employing people, Zhu Jianghong recommended Dong Mingzhu as head of the operation department.
In September 1997, Dong Mingzhu became vice president of sales of Gree Electric Appliances. According to the regulations, personnel appointments for Gree Electric Appliances above and above are assessed by the group company. During the discussion, everyone had a greater disagreement with Dong Mingzhu, but with Zhu Jianghong’s efforts to persuade and explain, he eventually passed it.
In 2001, Zhu Jianghong became the chairman of Gree Electric. As the China Securities Regulatory Commission stipulates, a listed company cannot normally serve as chairman and general manager at the same time. Therefore, Zhu Jianghong recommends Dong Mingzhu to take over as general manager.
However, Dong Mingzhu did not think that Zhu Jianghong gave her an opportunity at first. "In the circumstances, if it weren't for me to come back to help, Gree wouldn't have today." Dong Mingzhu recalled in CCTV's "Open Talks" program in 2015.
Dong Mingzhu said that it was Zhu Jianghong’s 1994 reform that reduced the salesperson's commission.
Dong Mingzhu Source: Network
At that time, the entire society shouted the slogan "Sales is the king." Gree did the same. In the era when the average employee's annual salary was only one or two thousand yuan, the sales had already exceeded 100,000 or even hundreds of thousands of annual salaries. Zhu Jianghong believes that sales personnel play an important role in the sales of products, but the design of the products and the success of the products to make consumers satisfied with the scientific and technical personnel are even more contributing.
In order to balance this relationship, in early 1996, Zhu Jianghong decided to significantly reduce the percentage of sales personnel. This decision caused strong dissatisfaction with the sales staff. Zhu Jianghong recalled in his autobiography that not long after, most of these salesmen had jumped to rival companies and they had threatened to defeat Gree in three years with familiar markets, channels, and connections.
Dong Mingzhu, who had outstanding performance, was also being drawn up at the time, but after she made a field trip, she decided to stay.
Dong Mingzhu also mentioned this matter in his autobiography, "The World of Chess." She wrote, "In fact, because of the salary reform at that time, the sales staff has already gone half. In this sense, Zhu is always lucky. If he does not know me, he will be a big regret for him."
After leaving, Dong Mingzhu was recommended to be the head of the company's business department and reorganize Gree's business market. However, there was a significant drop in revenue when compared to previous sales staff.
"I looked at income at the time. I think it's still a good business person. I don't want to be a minister. But at a glance it should come back. It means that you can have the ability alone. If the company really collapses, can you still exist? Dong Mingzhu recalled.
Make cars, sell mobile phones, build schools, and Gree's diversity irritates who?
Zhu Jianghong admitted that if he continues to hold Gree, he should not let Gree build mobile phones and build cars. Because the air-conditioning industry boss Chunlan was defeated by diversification, only to achieve today's Gree air-conditioning opportunities.
In his book, he wrote that when Gree was still a small tree, the overlord of the Chinese air-conditioning industry was Chunlan. As a result, Chunlan tossed diversified and involved in television, refrigerators, motorcycles, automobiles, etc., and its main business revenue declined.
In 2012, when Zhu Jianghong retired, Gree's main business revenue from air-conditioning exceeded 100 billion yuan. Although Zhu Jianghong did not publicly criticize the diversification of Gree Electric Appliances, he expressed from one side his disapproval of Dong Mingzhu’s current efforts to promote Gree's diversified transformation.
Zhu Jianghong Source: Network
“Enterprises are doing it step by step, not shouting out; now, some companies call for being China’s number one and the world’s number one at a time. Can they be made first? Ultimately, they must rely on hard work. The manufacturing industry should not be blindly greed. The most important thing is that you must continue to make good products and fine products. How do you make a company a hundred-year-old shop?" Zhu Jianghong said, these words can not help but think of Dong Mingzhu again. .
In the years that Dong Mingzhu took control of Gree, in addition to making mobile phones and playing cars that are well-known to all, Gree's school was also built in Zhuhai in the near future and officially entered the field of education.
As early as the beginning of this year, leaders of the Zhuhai Municipal Party Committee and Municipal Government and Gree Electrical Appliances discussed Dong Mingzhu clearly stated that there were “four small goals†to be completed in 2017, one of which was to further promote the “Geli Instituteâ€. Construction. Did not think that "Geli College" has no further news, but the genuine "Geli School" appeared.
According to public information, Gree School is adjacent to Gree Electric Appliance Park. The project covers a total area of ​​19,000 square meters and plans an underground diversion center of 4,000 square meters. The estimated total investment is 98.70 million yuan. It will be built on the scale of the 36 classes and will provide 1,620 public degrees. At present, Gree School plans to complete the construction of the main project in June 2018. This means that students will be expected to enter this school in the opening season next fall.
Gree School Simulation Concept Diagram Gree School Simulation Concept Illustration
Therefore, after the education sector, there was one more "Dr. Dong."
"It's for you to face you!"
Dong Mingzhu was able to become a high-level enterprise from a front-line sales promotion, and Zhu Jianghong had a good understanding of her. However, Dong Mingzhu recalled that due to the problems of Zhu Jianghong and other old corporate leaders, Gree also encountered many ups and downs in the development process.
“Geli was not a direct nepotism at the time, but friends and acquaintances had a lot of relationships. First of all, they were represented by the highest leadership. The people he brought from Guangxi believe that he has such a background and he can do whatever he likes. An atmosphere: this person and that person can't offend. Everyone is watching.â€
On June 12, 2015, when Dong Mingzhu, Chairman of Gree Electric Appliances, attended a meeting, she spent a lot of time explaining that she had promoted Gree’s internal management modern mechanism when she was transferred from the branch clerk to head of the current business department of the headquarters. Establish and share stories and experiences with a lot of Gree Electric unfair practices. For the first time, the conflicts and conflicts between Zhu Jianghong, the chairman of Gree Electric Appliances, were publicized.
Dong Mingzhu Source: Network
Dong Mingzhu once stated publicly that she had previously repaired a person brought by the general manager from Guangxi. “Specially responsible for invoicing, who would like to give it to whom to open. I immediately cleaned up his accounts after I went back and found a major problem. I lowered his first class salary, which means that he has to spend more than a month in his life. When he earned eighty or ninety less, he was very anxious."
“At that time, I foresee that my boss would definitely look for me. As expected, I called me in the morning the next morning. I told the boss, what did I do with you? What I did was to protect the interests of the company ( It is to protect your interests.†Did you know that it’s not that I’m not going with you and that he’s not going with you, do you know what the people below are talking about? If the employees don’t have confidence in the company, the company can talk about development. Can you talk about survival?"
Although in the process of telling things, Dong Mingzhu did not publicly mention the name of “Zhu Jianghongâ€, but replaced it with “the highest leader, CEO, and Guangxiâ€. However, in Gree at that time, it seemed that the terms of these terms were met. Only Zhu Jianghong alone.
In fact, the rumor that Dong Mingzhu and Zhu Jianghong did not meet was that as early as 2012, Zhu Jianghong was retired because he was 60 years old. After Dong Mingzhu took over, he continued to report.
Zhu Jianghong (left) and Dong Mingzhu Source: Network
Dong Mingzhu once publicly mentioned when he was visiting CCTV in 2015: Gree really had patented technology starting from 2012. In 2012, it was precisely one year that Zhu Jianghong officially left Gree. Some people in the industry believe that the remarks “to go to Zhujiang Honghua†means strong.
In Zhu Jianghong's autobiography, it seems that he can see some responses. He wrote: "Many media have said that I am the chief executive who focuses on technology and quality, regardless of sales. In fact, Gree's sales policy, decision-making, which left my participation and formulation?" It seems to be responding to the outside world on "Gree Electrical marketing is based on Dong Mingzhu’s statement.
There was an embarrassing little thing during this period. After Zhu Jianghong retired in the same year, the China Household Electrical Appliances Association held an award ceremony for Zhu Jianghong in Beijing for the "20 Years of Devotion and Creation." However, after Zhu Jianghong, who retired only one month later, took the opportunity to arrive in Beijing, Gree did not arrange for anyone to pick up the plane. Zhu Jianghong had to take a taxi to the conference site.
According to media reports, people familiar with the situation said that at the time, Dong Mingzhu was eager to gather power in his own hands and rejected the “Zhu faction†internally. Under the strong shock of Dong Mingzhu, Gree Beijing did not dare to arrange an airport pick. After Zhu Jianghong arrived at the venue, tears shed.
However, it is the two people who are so disparate that they are not optimistic about each other's ways of doing things. They can still work together for more than 20 years and create a hundred billion billion of Gree. Some people say that "Zhu Jianghong's encounter with Dong Mingzhu is Zhu's blessing, and Dong Mingzhu's encounter with Zhu Jianghong is Dong's luck." Regardless of who succeeds, Gree can come to this day, or it can all be fate.
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