At WWDC 2017 held last week, Apple announced that Macbook will join the army of VR support. When the graphics API Metal is updated to the latest version, connecting Thunderbolt 3's external graphics card, developers can use the beta version of SteamVR and the new macOS High Sierra to create VR content on the MacBook. Not only that, the new macOS High Sierra will also support Unity and Unreal.
Apple, accustomed to latecomers, finally forces VR
Compared to other tech giants, when VR first emerged, it couldn't wait to make a high-profile layout. Apple's VR performance was somewhat slower. In actual fact, Apple has been accumulating in the field of VR.
From 2013, Apple acquired PrimeSense for Kinect for $ 345 million; by 2015, Apple acquired Faceshift, a motion capture technology company like Leap Motion; and by 2016, Apple acquired a dedicated development connection. The next generation of mobile social media applications Flyby Media in the real world and digital content.
In addition to the continuous acquisition of VR-related companies, Apple has not stopped working on its talent pool. Has paid high-paying talents from Microsoft, ODG and other companies to improve their soft power. With both technology and talents in place, Apple has burst out to apply for multiple VR patents involving head-mounted displays and other fields.
Apple has been seeking opportunities to wait for the VR technology consumer market to become clear. With reference to Apple's launch of iPhone, iPad and other products, it can be known that Apple's development model with other plants is not the same. Apple is well aware of the emergence of guns. Every time the technological landscape changes, Apple is more observing and waiting for the development of the market. After the market freezes, it will launch a product that can realize and change the rules of the game instead of blindly following the air.
Change the existing structure of content and welcome the arrival of more high-quality VR content
Well, Apple started to officially enter VR. Can we think that the consumer-market bonus of VR is approaching? Xiao Bian did not dare to make a conclusion here, but one thing is certain is that Apple's support for VR will greatly increase the possibility of VR output head content.
As we all know, Apple has a large group of outstanding independent developers. The biggest pain point of VR at the moment is actually not the limitation of the hardware, but the lack of content that makes people shine. When Apple announced support for VR, this group of independent developers will inevitably bring a premium content experience to VR. Before Apple did not support VR, developers were developing VR content based on Windows. But to be honest, the base of developers in this section is not very large. The addition of Apple's independent developers will greatly increase the VR content developers.
As mentioned above, this batch of independent developers will increase the possibility of VR output head content. Why? There are actually two people who currently produce VR content. One is a professional company such as Marvel, Disney, Industrial Light and Magic, Vita Digital, etc., with the most advanced equipment and the best technology; the other is the bottom Developers, they use GOPro combination to shoot VR content, and use their own algorithm or less expensive software to stitch the editing content.
There is a lack of support for intermediate forces. VR is in a period of rapid development, many manufacturers are on the same starting line, relying on self-exploration, difficult to survive in the field of VR. The big factory stands on the shoulders of giants to develop VR due to long-term technology accumulation. Therefore, there is a great disparity in the strength of both parties.
The entry of Apple's independent developers changed this situation. Although macOS users are not currently a large group of Windows users, they have a good paying habit and are willing to screen for better work. At the same time, Apple's high share of proportions has led to many outstanding independent studios. If this independent studio with excellent development capabilities is to develop VR experiences, it will inevitably increase the appearance of high-quality VR content.
To put it bluntly, nothing but Apple's entry into VR has a huge impact on the industry as a whole, both in terms of the popularity of VR and the output of content. Although Cook mentioned on several occasions in public that AR is the real thing of Apple, at WWDC 2017, Apple launched the AR development kit ARKit. However, compared with VR, AR is farther away from consumers. Therefore, it is not ruled out that Apple will focus on VR at this stage to pave the way for AR and accumulate experience.
This article is an original VRPinea manuscript, reproduced please contact:
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