Recently, payment company Worldpay commissioned a research company Opinium to conduct a survey. 16,000 consumers from Australia, Brazil, China, Germany, Japan, the Netherlands, the United States and the United Kingdom had heard that VR had been surveyed. Of these, more than half (55%) are expected to be as popular as smartphones in the coming years. The following are areas of consumer interest:
85% - Tourism
84% - Museums and Galleries
84% - Education Training
83% - Design something
79% - Live entertainment
77% - Sports or Fitness
75% - Navigation
74% - Retail and Shopping
70%-business
69% - Meditation
63% - Totally immersive game
53% - Mobile Games
Although the game is currently the most common use of virtual reality, in the survey, the game is at the bottom of the ranking.
Some people have not used VR devices yet, and the main reason is that they do not have access to them. Here are the reasons why people don’t use virtual reality:
43% - no opportunity to use
34% - think there is no need
30% - I don't understand how to help my daily life
24% - they are too expensive
10% - Wait until it is free
9% - don't know where to find
4% - equipment will make me look silly
1% - I want to use it currently unavailable
Although these are the reasons why consumers have not been exposed to VR/AR, consumer VR/AR has encountered other obstacles when purchasing products and services. The majority (61%) was due to the high cost of the equipment, 44% involved the safety of payment details, and 22% indicated that they appeared to wear a helmet and funny.
US retailers should note that most (54%) of U.S. consumers said they want to use VR/AR technology in physical stores, and 59% want to use VR/AR technology in shopping applications, thinking that this is more of a Fun shopping.
In the 25 to 34 age group, the above two figures reached 72% and 78% respectively.
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