Electronic enthusiasts at eight o'clock: Recently, rumors that Apple intends to launch smart speakers have brought the voice assistant Siri back to the public eye. But before that, it seems that we haven't heard big news about Siri for a long time. Six years ago, it and the iPhone 4s first met with users, but in recent years, Amazon Alexa, Google Voice Assistant and other similar products have attracted much attention. In contrast, Siri seems too quiet.
Not only does Siri appear quiet, but many artificial intelligence (AI) startups also survive in the shadow of large companies: large companies have data and technology and users, and it seems difficult for startups to reproduce the success of Siri that year. Even AI itself has been questioned: many people think that AI takes away people's work and may even threaten human survival.
On May 19th, Norman Winarsky, an early investor and manager of Siri, visited China to provide a guide for entrepreneurs by reviewing Siri and other examples, and also talked about the AI ​​itself. view. In the era when AI is likely to be monopolized by large companies, his views are of reference significance for entrepreneurs, especially those in AI.
Siri's early investors and managers Norman Winarski
Talking about Siri: It was founded to change the worldSiri is the first AI technology to enter the lives of ordinary users. Many people think that Siri is packaged from the already-formed AI technology, and the technology is first available in the laboratory before Siri.
But Winarski rejected this statement. In fact, the birth of Siri benefited from the US government's "CALO" plan, which is to develop a digital assistant with learning, organization, and cognitive capabilities. This project involved the most advanced research institutions in the field of AI at the time, and the US government invested 1.8 100 million US dollars, finally proved that this digital assistant research and development is feasible. The government's active promotion of artificial intelligence is why Siri is ahead of other competitors.
However, when carrying out the CALO plan, the developers found that the plan lacked commercial application prospects. Therefore, the developers hope to find application scenarios for R & D by solving users' pain points. At that time, the iPhone was already popular, so the developers wanted Siri to skip the search, and when the user used it, Siri could directly provide the answer. From this perspective, the R & D staff shaped Siri and used it for testing in the actual environment. The results did indeed prove that Siri can be widely used. It can be said that from the first day of Siri's birth, developers are in the laboratory to shape Siri products from the user's pain points, so that Siri can change the way people get information.
Talk about entrepreneurship: research done for research will not be commercially successfulWinarski repeatedly emphasized user needs. In his view, technology that is disconnected from user needs is not valuable for entrepreneurship. He also used the example of high-definition television projects that he participated in early years: when the US government asked his research team to develop high-definition television technology, the risk was very high. His team eventually succeeded in developing, but because this technology had no application prospects at that time, commercial companies Not accepted, resulting in loss of the project. It can be seen from this that a project studied for research does not have commercial success, whether it is for a startup or SRI, a non-profit research institution that Vinarsky has worked for.
Understanding user needs is a necessary condition for entrepreneurs. There are many entrepreneurs who believe that entrepreneurship requires all kinds of risks to succeed, but Winarski believes that experiencing difficulties is not as important as understanding user needs. If entrepreneurs do not understand user needs, no amount of experience will be successful. At the same time, entrepreneurship is not exactly as lucky as some entrepreneurs say. Entrepreneurship needs to do enough work on user needs, so that you can give your company more choices, just like Siri may be acquired even if it is not acquired by Apple. Go public.
For entrepreneurs in the AI ​​field, it is especially important to understand user needs and make breakthrough products. Because the competition in the AI ​​field is very fierce now, large companies like Amazon, Google, and Microsoft hold a lot of data and users, and can better build AI technology. In the shadow of giants, some small companies choose to sell themselves to large companies, but Vinarsky believes that if a startup has new technologies that large companies can hardly emulate, it can also start a business independently.
Talk about artificial intelligence: artificial intelligence can cultivate emotionsMany people believe that AI technology will threaten humans. Winarski agrees with this, but he believes that the development of AI is unstoppable. At the same time, AI will not replace human beings. In the end, AI is only an aid that can greatly improve human productivity. For example, an institution predicts that AI will replace 80% of doctors in the future, but doctors welcome such changes, because it allows doctors to better serve patients.
In the end, Winarski believes that AI should be personal, and this was established during the development of Siri, so the developers intend to shape Siri's personality. It is very important to give AI a personality, so that AI and users will have emotional communication. In fact, some children have an emotional connection with AI assistants, and some children with autism have difficulty communicating with people, but they will keep talking with Siri. Emotional communication with people is the imagination of AI in the future. In the future, AI can inspire human inspiration and even "simulate love" with users.
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