Recently, a foreign furniture company named Houzz has launched a new app that can generate a virtual 3D image for various furniture products and then preview the effect of actual placement in the camera at home. This means that the user can now preview the actual placement on the smartphone before purchasing the furniture, avoiding the hassle of having to go after the purchase or not returning.
This app is called "View in My Room" and currently only supports iOS platform. It is very simple to operate, allows the user to take a picture of the home through the camera first, and then in the App to generate a virtual 3D furniture model, and also can freely adjust the angle preview effect. Basically this is an augmented reality application and the application database contains all 300,000 items in Houzz.
The application is currently available for use on iPads and iPhones, and the Android version will be available in the future. However, Houzz did not disclose the exact time. Sally Huang, Head of Virtual Technology at Houzz, said that the company has been working on the development of augmented reality technology in recent months. Through this app, users' willingness to purchase can be improved. Prior to all products sold, more than 50% of users had decided to purchase beforehand by using the 2D version of the preview tool.
Houzz, a furniture retailer founded in 2009, has previously had a precedent for marketing using augmented reality or 3D imaging technology. In addition to Houzz, there are actually many companies that have used similar technologies. For example, Wayfair and Lowe Home all use Google's Tango technology for product sales. Houzz’s app uses augmented reality technology to preview the iPhone’s existing sensors and cameras.
Through my brief experience of this application, I found that its effects are not as immersive as the real augmented reality, but simply put the 3D furniture image on the screen and can also be based on intelligence. The mobile's movement and distance are automatically scaled. Of course, this kind of avatar can't let us feel the material of the furniture. After choosing a good one, we need to go to the store to look at the goods.
Currently this application has just been launched, so there are still many problems and it is not perfect. However, this example also seems to prove that augmented reality and virtual reality technology will play a very important role in the home improvement field in the future.
Finally, Sally Huang was asked if she did not respond positively when developing virtual reality applications. However, at present, even Apple is very optimistic about augmented reality technology, and from the perspective of practical use, augmented reality seems to be more promising than virtual reality.
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