Originally at the Consumer Electronics Show in January 2013, both LG and Samsung demonstrated curved TV. It is said that LCD TVs were in the midst of a lack of technical highlights. So Samsung was inspired by the "flexible" nature of OLEDs, and in 2014 made curved LCD TVs to break through the ceiling of the industry. In 2015 and 2016, all brands have launched curved LCD TVs, which has an annual growth rate of more than 300%. Some people say: curved display products are expected to create new "subversive" opportunities for the color TV industry.
From the market, the first surface TV is “amazing†and “noveltyâ€. By three times of growth, the growth rate in the first quarter of this year has declined. It took only three years for consumers to go from hunting to reasoning to aesthetic fatigue. In fact, in addition to the reasons why consumers are more rational, there are more reasons for manufacturers themselves. First, there are no new technologies that are not eye-catching. Second, many traditional TV brands have actively exited the curved LCD field and started to push the full screen concept and snatched the surface. The limelight.
Speaking of the process of the curved TV from stunning to falling, people can not help but think of the original PDP TV commonly known as "plasma" TV. According to industry insiders, plasma technology has obvious advantages over competitors' liquid crystal technology, such as high brightness, good color reproduction, rich gray scale, fast response and wide field of vision. The picture has no trailing and is suitable for watching dynamic pictures. LCD TVs have smear phenomenon, but also leak light, small viewing angle, and are criticized by plasma TV fans. Plasma TVs also save power compared to liquid crystals, because when black is displayed, electricity is not used, and liquid crystals cannot display pure black. The high-intensity lamps behind them will always consume power. So at that time, there was a saying in the industry: "The layman buys LCD, and the insider buys plasma."
However, what is the reason for the plasma with so many advantages, but lost to the LCD, completely withdraw from the TV market? According to industry insiders, the main reason is that Panasonic's plasma camp is unwilling to share its technology and share panel resources with others, resulting in fewer and fewer companies in the plasma camp. The original plasma manufacturers have gradually switched to the LCD camp and jointly Big LCD market.
Matsushita Electric is known as the "father of plasma" and occupies the majority of the global plasma panel market. However, due to its relatively closed technology, some of the deadly technical shortcomings of plasma technology have not been solved. In the two years of 2005 and 2006, plasma TVs that had been used for several years exposed the problem of "burning the screen", and the images left irreparable damage on the screen. Plasma TVs are much more expensive than LCD TVs of the same size. The problem of "burning the screen" exposed the technical flaws of plasma. In the past two years, it is the critical period for plasma and LCD TV to compete for market discourse power, which has become a watershed for plasma defeat.
Some people say that Panasonic has overestimated its ability to solve subsequent technical problems. If Panasonic can form an industry alliance comparable to the LCD camp, the outcome of plasma technology may change. On the contrary, LCD technology adopts an open mindset and attracts more enterprises to participate in order to increase the market share and reduce the cost. As a result, several large price cuts have occurred, first on the price. It laid the foundation for popularization. Secondly, many participating companies have continuously sought technological innovation and breakthroughs in recent years, and further promoted the market penetration rate of LCD TVs and the stability of market position.
Therefore, no matter whether it is a new technology or a new format, more enterprises need to participate in order to become the mainstream of the market. The so-called "all people collect firewood high." Nowadays, when many brands are beginning to withdraw from the new format of curved TV, it is hard to imagine whether curved TV will return to the growth track. Will it be a flash like a plasma, even shorter than the time the plasma survives?
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