OFweek smart home network news Now that the smart audio market is hot, the Internet giants have stepped in the layout. After Amazon and Google Microsoft have successively launched their smart audio systems equipped with digital assistant services, a few days ago, the well-known music platform "cool dog" officially released its new audio product, cool dog smart audio. At the just-concluded Apple WWDC17 developer conference, Apple also released its own home audio product HomePod. Now, Qualcomm also wants to create a product like this. Qualcomm said that it will launch a set of smart audio-oriented chips and solutions.
When these foreign technology giants are involved in the smart speaker market, how far are Chinese consumers from smart speakers? In fact, science and technology giants are not fighting smart speakers, but HomeOS. Some analysts believe that smart homes will determine the pattern of the technology industry in the next decade. For any giant, it is a strategic high ground that cannot be lost. The addition of these giants once again verified: "The next battlefield will happen at home."
Technology giants involved in smart speaker market
The smart speaker market is shifting from one big player to many players.
Following the launch of Amazon Echo, a smart speaker, in November 2014, Google brought Google Home smart home devices in May 2016. In late 2016, Microsoft and Harman Kardon partnered to launch Invoke. Entering 2017 is even more intensive. In May 2017, Lenovo released smart speakers, Amazon released the Echo Show with a touch screen, Microsoft teamed up with Harman, an audio equipment manufacturer, and Caton teamed up to build Invoke, and Apple released HomePod in June. At the same time, Internet giants such as domestic BAT have also intentionally entered the game. The domestic famous music platform “cool dog†also officially released its new audio product cool dog smart audio.
The smart speaker can be seen as a new type of computing device with a voice micro-interactive interface, suitable for home use scenarios. According to data from eMarketer in April this year, the market share of Amazon Echo US market reached 70.6%, far ahead of the 23.8% of second-place Google Home and Lenovo, LG, Harman Kardon and other brands. The market research organization StrategyAnalytics pointed out that in 2016, global shipments of smart speakers will reach 5.9 million units, which will increase 10 times in 2022 and the market value will reach US$5.5 billion.
Smart speaker into smart home key entrance
The giants are behind the smart speaker market is exactly fancy its "voice interaction" function.
In the long run, the over-heavy mobile terminal and "mobile phone terminal" can no longer meet the full range of users' needs. In contrast, the field of voice delivery is undoubtedly a market worthy of capture. From the perspective of smart speaker products in the international market, voice delivery has long been used in the field of smart speakers for a long time.
Amazon's Echo and Google's Google Home are all given voice interaction capabilities. The former's voice service assistant is Alexa, and Google Home is behind Google Assistant. And not to mention Apple, its HomePod speakers rely on Siri for voice control. So why do intelligent speakers become the entrance to smart homes? The logic lies in that the giants hope to use speech as a breakthrough point and use “speaker†as a hub to build a smart home ecosystem through smart speakers and voice technology. Apple has upgraded its voice assistant, Siri, and various product services embed AI technology as an example.
Compared with making a simple intelligent hardware speaker, access to huge user data and access to software services, as well as the construction of their own core ecosystem, is the tech giant really value. Professionals believe that the ideas of giants such as Apple, Amazon, and Google are the same: Voice Assistant + speakers + ecosystem.
How far is a smart speaker from domestic users?
In fact, smart speakers in the domestic market have long been not a new product of science and technology, including Jingdong (HKUST), Edifier (Ali Smart Cooperation), Lenovo and other brands already have a more diverse product lineup. But so far there has been no product that can really detonate this market.
The reason is that, on the one hand, there is an important relationship between the user group and the intelligent speaker product property that does not cause colds. On the other hand, in the smart speaker market in China, there is currently no AI intelligent voice assistant product that can be equipped with smart speakers to achieve soft and hard integration and relatively good voice interaction experience. In the final analysis, domestic companies lack the ability to integrate resources across multiple vertical domains like Amazon and Google.
For the moment, improving the performance of speaker headphone products is the company's fundamental approach. Only when the language interaction interface technology is shaped and developed as a standard service, smart speakers can be truly popular in the Chinese market.
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