On July 19th, Haier's complete maternal and child electrical exhibition hall ushered in eight pregnant mothers who were pregnant with Liujia. They were unique in the exhibition army composed of electrical engineers and dealers. Originally, they made a special trip to "watch" Haier's complete maternal and child electrical appliances world launch ceremony, and as the chief trial officer witnessed the establishment of the industry's first maternal and child guardian alliance. The arrival of the pregnant mother group makes the atmosphere of the scene more warm, loving and caring. They are not only a trial user of Haier's maternal and child electrical appliances, but also spontaneously become the "tap water" of Haier's complete maternal and child electrical appliances.
Haier Maternal and Child Guardian Alliance protects the mother and infant population
At the CBME exhibition, Haier announced the establishment of the industry's first “Mother and Baby Guardian Allianceâ€, which opened a new era of cross-border cooperation in the whole industry chain of maternal and child ecology. It is understood that the Maternal and Infant Guardian Alliance is integrated by Haier and its two brands, Haier and Casa Di, and is jointly associated with Xixi Baby, Fashion Mommy, Jingxiang Yuezi Club, China Household Electrical Appliances Research Institute, China National Institute of Standardization and other related brands. And the organization was established to provide a full range of health services for mothers and children. At present, Haier mother and child purifier has settled in the VIP room with a unit price of 220,000 in Haoyue Pavilion. Mr. Du of Haier's complete maternal and child appliances said: "Haier started from the health pain points of the mother-infant population to solve the health problems caused by the use of home appliances in the summer high temperature, and to protect the baby's health."
The pregnant mother group is an important part of the Haier Maternal and Childguard Alliance. It is understood that the pregnant mother group will become the chief trial officer of Haier complete maternal and child electrical appliances. They have obtained the first batch of experience through the screening of layers in the early stage, and become the honorary trial of Haier complete maternal and child electrical appliances. At the scene, the pregnant mothers received the certificates issued by Haier's complete maternal and child electrical appliances and interacted with the products. The identity of Haier's Chief Probation Officer for Maternal and Infant Appliances allows them to use the most suitable appliances for themselves and their baby for the first time, bringing all-round health care to the baby.
In addition, the eight chief trial officers will also record their first experience in the entire trial process, not only will share the online pregnancy with the mother, but also feedback the trial experience to Haier for future iterative upgrades. . A pregnant mother said that after a series of interactive experiences, she has become the "tap water" of Haier's complete maternal and child appliances.
Haier complete maternal and child appliances provide secret weapons for the Maternal and Infant Guardian Alliance
Many household appliances bring convenience to us, but there are also many safety hazards, especially for mothers and infants whose body functions are at a special stage. In CBME Shanghai, I also interviewed the painful points of the baby appliances used by 6 hot moms. In the live broadcast, a baby who was just 1 year old, Ms. Liu shared: “We want to give the children the best environment for growth, but the result is counterproductive. Because of the use of inappropriate electrical appliances, affecting the health of the baby, and even harming the baby, it is very painful, but it is hard to find a scientific way to care for the baby."
Professionals in the industry also said that there are many maternal and child appliances on the market, but the standards are vague and unsuccessful, which makes pregnant mothers have no choice. Haier has keenly observed the health and blind spots of the mother and infant population using electrical appliances, and launched a complete set of maternal and child appliances, covering air conditioners, air purifiers, washing machines, refrigerators, milk adjusters and other all-purpose appliances designed for mothers and children, around healthy air and clothing. Four maternal and child life solutions for cleaning, healthy feeding and health care.
For example, Haier's maternal and child air kits protect the baby's breathing health in all aspects, providing the baby with three services including Haier mother air conditioning, maternal and child air purifiers and maternal and child services. Among them, Haierbei enjoys the baby's air conditioning to detect the temperature, humidity and PM2.5 intelligently. The temperature of the air sent is uniform, cool and not cold, so that the pregnant woman and the baby have a fever under the air conditioner. When the baby is resting, the mothers can turn on the mother-infant exclusive sleep curve, and the air conditioner will automatically select a soft sleep curve with a lower temperature difference to let the baby fall asleep. Haier Maternal and Child Purifier uses a multi-composite filter specially designed for mother and baby to efficiently filter the floating PM2.5, formaldehyde, hair, dust and other pollutants in the air. At the same time, it is designed to remove 30cm of dust from the surface. Effectively purify the hardest hit area of ​​formaldehyde, and give the baby a net care in the key activity area of ​​the baby. In addition, Haier small child prodigy washing machine has a 95-degree high-temperature scalding function to ensure that baby clothes are not secondary pollution; Haier breast milk storage exclusive freezer for breast milk science preservation; Haier fruit and vegetable washing machine to remove pesticide residues, to give baby health care.
On the CBME, 8 pregnant mothers were officially appointed as the first chief trial officers by the Haier Maternal and Childguards Alliance. The Haier Maternal and Childguards Alliance also officially declared war on the health blind areas threatening maternal and child health. Industry experts said that Haier complete sets Maternal and child appliances accurately target the most dynamic market segments, which will not only bring a full range of health care for the mother and baby, but also an innovation and upgrade of the industry.
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