Although with the acceleration of global economic integration, many foreign brands have entered China and are recognized and familiar by domestic consumers, but European and American countries still have many high-quality brands that have not been exported to China, April 20-22, as IFA (Berliner consumption) Electronic Products Exhibition. The first exhibition to enter Asia, the CE China exhibition held in Shenzhen provided a springboard for many European and American brands to enter China. At the exhibition, Suning, who is the chief partner of CE China, was favored by many European and American brands because of its leading position in China's home appliance 3C retail.
(CE China Suning Exhibition Hall bursts with popularity)
European and American brands adopting an early adopter market in China
(The picture shows representatives of foreign brand companies and Su Ning crowdfunding staff to discuss cooperation)
Dima is a technical director of Redmond Electric Co. of the United States. His company is engaged in the R&D and manufacture of smart home appliances and has been manufacturing factories in China. However, the products are sold to the United States, Europe, and Russia. However, with the changes in the international market, Redmond executives decided to embrace the Chinese market. At the CE China exhibition, Dima was firmly attracted to the Suning exhibition hall.
“Suning is a very great company. Suning is in the leading position in China's retail sector. We are particularly willing to share our products with Chinese consumers through Suning. What interests me most is Suning Crowd, which can be displayed online and offline at the same time. The way to help us understand the habits of Chinese consumers, so as to produce products suitable for the needs of Chinese consumers.†Dima told reporters.
Except that some mature European and American companies want to borrow Suning to enter China, many foreign start-up companies also want to pass Suning crowdfunding to test the water market in China. The smart key invented by a Slovenian startup company has the functions of anti-lost and early-warning functions. It is currently in talks with the Suning crowd raising the line.
It is understood that as the top three platform for crowdfunding industry, Suning Crowdfunds is the only omnichannel platform in China to realize the simultaneous launch of crowdfunded product experiences at the same time on online platforms and offline physical stores, covering technology, design, public welfare, agriculture, culture and entertainment. , real estate and other crowdfunding areas. Up to now, Suning Crowdfunding has cumulatively helped 654 project teams to raise more than 600 million yuan in startup start-up funds. Achieve 17 million projects, 38 million projects, attracting 19.54 million people to support innovation and entrepreneurship projects.
Helping quality brands into China Suning's first mention of "bags in" services
As the chief partner of CE China, Suning actively took the advantage of being the “first home†in the 3C field of China’s home appliances, and provided strong support in the areas of supplier participation, smart technology display, and other aspects. For many foreign premium brand exhibitors participating in this exhibition, considering that many companies have not yet developed the market into China and there is no commercial base in China, their desire to enter China is very strong. In order to solve this problem from its roots, Suning proposed the service of "baggage transfer".
“Baobao settled in†means that foreign brands bring high-tech products approved by the market to Suning, and brand owners only need to concentrate on their own products. After-sales and logistics, Suning can contract. Specifically, some foreign brands have no roots in the Chinese market. In particular, the after-sales problem of consumer electronics has always been a headache for many brand owners. Suning's strong after-sales and logistics service capabilities are the guarantees that these companies can rest assured to enter China. .
It is understood that at present, Suning's after-sales brand - Suning to help customers has established 191 after-sales service centers across the country, the country's after-sales outlets exceeded 5,500. The coverage rate of one-to-second city outlets reached 100%, and the coverage of outlets in the three or four-tier cities reached more than 98%. In terms of logistics, Suning currently owns 5 million square meters of logistics and warehousing area and 660 city distribution centers. Suning Logistics can achieve rapid distribution of more than 95% of districts and counties, with a timely rate of 91.71%. 93.9% of the townships in China have achieved small-scale coverage, and 81.3% of townships have achieved large-scale coverage. This year, Suning will further open its logistics. It plans to invite 50% of its suppliers to join the Suning logistics open system and share Suning logistics services. Whether it is logistics or after-sales service, the “pain points†of these foreign brands will be eliminated with the output of Suning's Internet retail CPUs.
Suning's proposed "bag-in" service is actually a continuation of Suning's continuous output of Internet retail CPU power. In September last year, Suning proposed that after six years of exploration and practice, Suning's Internet retail CPU has taken shape, and announced that these core capabilities will be fully opened to its partners. Since then, Suning has been opening up services and big data to many brands. In the future, more and more partners, including foreign premium brands, will join the Suning family to jointly build the Suning model of the Internet retail ecosystem.
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