Driven by HTC Vive, HTC also launched a dedicated game and app store Viveport, providing users with more vr content to choose from.
HTC just released its third quarter 2016 financial report (as of September), while the financial report showed that the company's revenue growth was negative 18%, up 4% year-on-year, but still at a loss.
In detail, HTC's total revenue in the third quarter was NT$22.2 billion (US$700 million) with a gross margin of 16.1%. At the same time, operating profit improved, from a negative 23.1% a year ago to a negative 9%. The company's operating loss was NT$2 billion (US$63 million) and its net loss after tax was NT$1.8 billion.
According to the company's press release, HTC has now begun to focus more and more on the virtual reality field. As the T3's annual product award-winning product, the HTC Vive virtual reality system has shown a very good upward trend in the consumer and enterprise markets, but HTC No specific data is given.
Driven by HTC Vive, HTC also launched a dedicated game and app store Viveport, providing users with more vr content to choose from. And whether the app store will bring profits to HTC, we still have to wait until the next quarter to reveal the answer. However, if HTC can emulate the way Apple and Google develop in the app store, it is not difficult to make a profit.
In addition, HTC's earnings report does not include the two Pixel and Pixel XL smartphones produced by Google.
“We are very pleased that our flagship models HTC 10 and HTC Vive virtual reality systems have been accepted by the market, and they will also support us to refocus on design, engineering development and manufacturing,†said HTC Chairman and CEO Wang Xuehong. "This quarter we also saw HTC's VIVEPORT app store, which will bring more extraordinary experiences and greater imagination to users around the world, and this will be the basis for further development of HTC Vive. â€
HTC, the leader in the VR industry, has launched the world's first enhanced virtual reality (Augmented Virtual Reality, A-vr) reading experience based on VIVEPAPERTM innovation. The technology uses the Vive front camera to enable the "video perspective ar" function to combine the ar and vr technologies, allowing users to interact with the flat content in the virtual world (such as Vivepaper) in the virtual world, enriching the user's virtual experience. At the same time, it also greatly enhances the sense of reality. It is reported that readers can experience this refreshing content in the upcoming December issue of the upcoming Conde Nast Traveler magazine.
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ESEN Optoelectronics Technology Co., Ltd, , https://www.esenoptoelectronics.com