From the development of the real estate industry in 2009, we can see that this industry has begun to pick up, especially in the third and fourth tier cities. After two years of adjustment, rigid demand has begun to show up and gradually rise. I believe that there should be great development in 2010.
In some counties, we often see the opening advertisement of a new property just hit out, and some people are ready to line up. These people are all coming to buy a house, not a real estate group. After all, the third- and fourth-tier cities are different from the first- and second-tier cities. The investment value is low, and the market feedback is not very fast. According to the current situation analysis, house prices in third- and fourth-tier cities have been slower, and the overall price has not yet reached the previous high point, while the structures such as rigidity and improvement demand have performed well. The real estate industry and the home furnishing industry have always been closely related. This allows us to see that there is ample room for development. The market capacity and potential are still very large. After all, this is not a general irregular wave, but a prelude to the late market. Therefore, laying the channel in the third- and fourth-tier cities is one of the strategies of home lighting enterprises in 2010.
The third- and fourth-line markets are mainly mid-range products, which are determined by the characteristics of the third- and fourth-line markets. In these places, the demand for high-end products is limited. Simple, practical and cost-effective conventional home lighting products are often favored. . At the same time, compared with the first- and second-tier cities, the purchasing power of consumers is significantly lower. Therefore, the home lighting enterprises' strategic layout and expansion in these cities is also a subdivision of their own market and diversification of products.
In addition to ensuring high quality, products entering the third and fourth-tier markets must also be recognized by local consumers at the price level. This requires enterprises to develop more affordable and affordable products to meet the needs of working-class consumption, thus occupying this market share. At the same time, we should strictly control the quality control and pre-sales and after-sales service, pay attention to the word-of-mouth communication of consumers, and selectively channel the channel construction. The media advertising focus should choose a wide-ranging media placement. There are not a few companies like Guanhua Lighting who have taken the lead in the next market competition period. Although the strategy and goals may not necessarily become facts, we can foresee the lively scene of home lighting companies competing in the third-tier market in the coming year.
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