General Electric recently acquired ServiceMax, a provider of cloud-based field service solutions, which is the first time a company outside the traditional software business has spent $1 billion to acquire SaaS. This initiative not only highlights the importance of SaaS and digital operations to companies outside the technology sector, but also demonstrates the market position of cloud technology.
The SaaS industry mergers and acquisitions boom is not a major push for cloud computing to enter 2017 in 2016. Perhaps we will see more traditional technology companies and non-traditional companies acquiring SaaS. How much has cloud computing played in the acquisition of SaaS? And read the interpretation of Jason Green, the general partner of Emergence Capital Partners.
There is already sufficient evidence to show that the growth of IT investment in the future will occur in the field of cloud technology. Finding a place in the cloud computing market has become a top priority for industry competition. In the last quarter, Amazon's cloud services generated more profits than its entire e-commerce business, highlighting the market size of cloud computing and the fact that future cloud computing leaders may come from non-intuitive areas. Google made a big bet on the future of the cloud business and appointed VMware founder Diane Greene to lead the business. And Microsoft's attempts have also proved that the cloud computing strategy is even more important for the players with the most traditional technology.
Cloud computing to promote an unprecedented merger <br> <br> SaaS enterprise software organizations, private equity firms, and even other SaaS companies want to split the cloud computing market this cake one trillion US dollars by locking SaaS growth, and in the future More than 3 times growth in 5 years. This summer, various types of companies completed an unprecedented acquisition of SaaS. Microsoft bought LinkedIn for $26 billion in June this year, completing its biggest acquisition in more than 30 years. Salesforce has made record-breaking SaaS acquisitions in the past 12 months, including the acquisition of Demandware for $2.4 billion in July, the largest acquisition in the company's history.
Vista Equity Partners has invested heavily in the SaaS business for a year, acquiring Marketo for $1.79 billion in May, not only driving the growth of traditional EBITDA, but also doubling revenue. Despite the view of Larry Ellison, Oracle acquired NetSuite for $9.3 billion in July. Obviously, SaaS's M&A boom is by no means an era of departure, and cloud computing is accelerating this trend. In fact, I believe that 2016 and 2017 are in the history, because cloud computing has stimulated the pace of acquisitions by SaaS.
The Right Time SaaS's recent acquisition growth is driven by a variety of factors. First of all, the most important thing is of course the huge opportunity in cloud computing. The success of cloud computing has made buyers in most technology and non-tech industries choose to adopt cloud computing strategies, otherwise they can only wait to be eliminated by the times. In recent years, the weak IPO market combined with billions of dollars in extra cash on corporate buyers' balance sheets has created a unique environment for mergers and acquisitions.
Over the next few years, we will continue to see cloud computing driving SaaS acquisitions in both traditional and non-traditional technologies. Another important driver of this trend is the awakening of the investor's consciousness, which alone cannot satisfy the demand as an internal competitive advantage. In today's market, it is imperative that all types of enterprises deploy such customer-facing technologies.
Industrial and digital convergence <br> <br> GE good example of non-traditional technology companies transition to cloud computing and SaaS way. GE has been known as a product company, but the company launched GE digital in September 2015 to build the world's leading digital industrialization company.
GE recognizes that digital operations are a huge opportunity. As a long-term partner of GE, ServiceMax works closely with General Electric and its digital division to plan GE's digital field service. GE is gradually adopting ServiceMax's SaaS solution in its nine divisions to manage complex field service operations, scheduling, personnel and components, and to provide enterprise cloud solutions remotely to its employees worldwide using mobile devices (smartphones and iPads).
General Electric participated in ServiceMax's $82 million Series F financing in August last year and increased its digital service capabilities by acquiring the company more than a year later.
SaaS company's future opportunities <br> <br> As we have seen, SaaS company's buying spree continued growth in the coming years will continue to compete for dominance of the SaaS industry occurred at the following levels:
Platform level: Unlike start-ups, Amazon, Google, and Microsoft will face a head-on confrontation.
Generic SaaS applications: Functional applications like Salesforce (Customer Relationship Management) and SuccessFactors (Human Capital Management) and Workday (Human Resources and Financial Management) will fill all gaps.
Vertical SaaS tools: Applications such as Veeva (Life Sciences) and OPower (Utilities) and Guidewire (Insurance), although market size can be a problem, vertical SaaS tools still face many opportunities.
Next-generation platforms: virtual reality, drones, location technology, artificial intelligence and machine learning, these interesting new platforms will continue to create new opportunities for SaaS. As the competition in the Saas industry enters a hot stage, 2016 will become a watershed, cloud computing Become a recognized core strategy for gamers. The recent acquisition of the crazy SaaS company further demonstrates the important role cloud computing plays in it.
The SaaS industry mergers and acquisitions boom is not a major push for cloud computing to enter 2017 in 2016. Perhaps we will see more traditional technology companies and non-traditional companies acquiring SaaS. How much has cloud computing played in the acquisition of SaaS? And read the interpretation of Jason Green, the general partner of Emergence Capital Partners.
There is already sufficient evidence to show that the growth of IT investment in the future will occur in the field of cloud technology. Finding a place in the cloud computing market has become a top priority for industry competition. In the last quarter, Amazon's cloud services generated more profits than its entire e-commerce business, highlighting the market size of cloud computing and the fact that future cloud computing leaders may come from non-intuitive areas. Google made a big bet on the future of the cloud business and appointed VMware founder Diane Greene to lead the business. And Microsoft's attempts have also proved that the cloud computing strategy is even more important for the players with the most traditional technology.
Cloud computing to promote an unprecedented merger <br> <br> SaaS enterprise software organizations, private equity firms, and even other SaaS companies want to split the cloud computing market this cake one trillion US dollars by locking SaaS growth, and in the future More than 3 times growth in 5 years. This summer, various types of companies completed an unprecedented acquisition of SaaS. Microsoft bought LinkedIn for $26 billion in June this year, completing its biggest acquisition in more than 30 years. Salesforce has made record-breaking SaaS acquisitions in the past 12 months, including the acquisition of Demandware for $2.4 billion in July, the largest acquisition in the company's history.
Vista Equity Partners has invested heavily in the SaaS business for a year, acquiring Marketo for $1.79 billion in May, not only driving the growth of traditional EBITDA, but also doubling revenue. Despite the view of Larry Ellison, Oracle acquired NetSuite for $9.3 billion in July. Obviously, SaaS's M&A boom is by no means an era of departure, and cloud computing is accelerating this trend. In fact, I believe that 2016 and 2017 are in the history, because cloud computing has stimulated the pace of acquisitions by SaaS.
The Right Time SaaS's recent acquisition growth is driven by a variety of factors. First of all, the most important thing is of course the huge opportunity in cloud computing. The success of cloud computing has made buyers in most technology and non-tech industries choose to adopt cloud computing strategies, otherwise they can only wait to be eliminated by the times. In recent years, the weak IPO market combined with billions of dollars in extra cash on corporate buyers' balance sheets has created a unique environment for mergers and acquisitions.
Over the next few years, we will continue to see cloud computing driving SaaS acquisitions in both traditional and non-traditional technologies. Another important driver of this trend is the awakening of the investor's consciousness, which alone cannot satisfy the demand as an internal competitive advantage. In today's market, it is imperative that all types of enterprises deploy such customer-facing technologies.
Industrial and digital convergence <br> <br> GE good example of non-traditional technology companies transition to cloud computing and SaaS way. GE has been known as a product company, but the company launched GE digital in September 2015 to build the world's leading digital industrialization company.
GE recognizes that digital operations are a huge opportunity. As a long-term partner of GE, ServiceMax works closely with General Electric and its digital division to plan GE's digital field service. GE is gradually adopting ServiceMax's SaaS solution in its nine divisions to manage complex field service operations, scheduling, personnel and components, and to provide enterprise cloud solutions remotely to its employees worldwide using mobile devices (smartphones and iPads).
General Electric participated in ServiceMax's $82 million Series F financing in August last year and increased its digital service capabilities by acquiring the company more than a year later.
SaaS company's future opportunities <br> <br> As we have seen, SaaS company's buying spree continued growth in the coming years will continue to compete for dominance of the SaaS industry occurred at the following levels:
Platform level: Unlike start-ups, Amazon, Google, and Microsoft will face a head-on confrontation.
Generic SaaS applications: Functional applications like Salesforce (Customer Relationship Management) and SuccessFactors (Human Capital Management) and Workday (Human Resources and Financial Management) will fill all gaps.
Vertical SaaS tools: Applications such as Veeva (Life Sciences) and OPower (Utilities) and Guidewire (Insurance), although market size can be a problem, vertical SaaS tools still face many opportunities.
Next-generation platforms: virtual reality, drones, location technology, artificial intelligence and machine learning, these interesting new platforms will continue to create new opportunities for SaaS. As the competition in the Saas industry enters a hot stage, 2016 will become a watershed, cloud computing Become a recognized core strategy for gamers. The recent acquisition of the crazy SaaS company further demonstrates the important role cloud computing plays in it.
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