Kevin Geigner, executive director of the International Academy of Animation and Virtual Reality at the Beijing Film Academy, said: vr technology will subvert the existing business model, and the commercial impact of vr technology is great enough to subvert the original model. Subversion seems to be bad. Things, subversion seems to have negative meanings. In fact, subversion brings both challenges and opportunities, and brings about progressive and open minds. We need to have new ways to express ourselves, and to change the way we express our existing expressions. In the reality of vr and AR hybrids, we can see that there are many opportunities, especially for those who produce content, they can be more direct Interact with the audience. We can see these engineers and developers who use these tools to change our lives while changing their own lives, and to see that the company is constantly evolving and they have to adapt to this new reality, if you If the owner of a company is a CEO or a manager, or a director, you must consider your own business model. What is your business model?
The language of vr will have a great evolution in the years to come. Now we are at a very good beginning. If vr is a person, he is like a fetus in the mother, not an adult. He It is an embryonic state. Many people now think that there are already newspapers, TV, and movies. Can we promote it to the technical use of vr? It may be hard to imagine how vr's language works in the media industry, how to express itself, and how to evolve. In fact, all of this has something to do with vr. You imagine hardware, headphones, processors, etc., which are all aspects of vr.
In addition, its technical development is that it will become more intelligent, lighter and lighter. We are moving towards such a state. I think if we come to understand how our brains imagine, there may be crazy imaginations in science fiction, blinding your eyes, or blinding your mouth, you will imagine many aspects. We use the brain to feel the thoughts, see the sound, smell, etc. How it happened, this is a brand new revolution. But how big is it for our real world and in a virtual world?
Regarding a revolution in vr, we are currently at the moment of big movies. Most people have heard about the use of new technologies in the United States in the United States. Disney has done a lot of cartoons and has shown many new forms. Today we I saw a lot of use in computer animation.
Speaking of vr, many of us have different areas of experience, they came to the same place, and now everyone does not know how vr is better used and developed. It can only be said that we will use the mechanics to master a lot of auxiliary technologies to develop and use virtual reality technology. This is exciting. At the same time, we don't want to burn money, everyone may worry about burning money to make unnecessary investments. Everyone must admit that, just as we have to cross a sea, if we can't see the prospect of a cross on the shore, can the boat start? There is such a worry.
Take another look at the vr ecosystem. We all know the 360-degree theater. You are showing not only the situation in front of you, but the whole 360 ​​degree situation. This virtual reality technology, that is to say, in the virtual reality game, you can imagine that you can play a variety of games in thousands of places in the game, such as you enter a new environment, to a very large place. As you enter this place, it suddenly becomes smaller. You may want to turn around and turn around. Actually, it turns 15 degrees, but it feels like turning 90 degrees or 70 degrees, 80 degrees. This feeling will happen, there will be a new sense of space creation. This is very interesting.
This tells you how it is perceived in the vr environment. If two people speak to us and communicate through vr, the two of them talk to each other, one vr becomes strong, and the other vr becomes weak, but he is psychologically affected. People who are getting louder and louder will get stronger signals. He is more and more like a boss. The weaker side of the voice sounds more and more like an ordinary employee. They don’t realize it. This change in tone. These can all be experienced through virtual reality.
Virtual reality is also vr, you can imagine vr virtual reality and augmented reality, imagine the use of advertising, information transmission, it can get a deep experience. There is also the state of monitoring, whether it is the company or the government, vr your eye movements for tracking and monitoring, we found that a person not only through the head of the eye, but through the changes in the entire body movement to perceive the outside world. Their bodies move and they show body language. We have done an experiment, the movement of a person's body, and then we let others identify which person it is. At that time, where was in Beijing, it was possible to conduct a test on the place, all of which involved who controlled it. Who owns the data, who stores the data, who combined the data, and who integrated the data.
If we are on Earth, how much data do we have, what does this data have to do with the company, what is the relationship with the family, and what is the relationship between the government and the company.
I think the vr era will begin in 2020 and many companies are studying this area. If done well today, it will be the forerunner of tomorrow, if you take very early action today.
How do manufacturers in various fields break through the trend?
From the current market situation, from the function of mobile vr devices to vr vertical applications, to the development of vr mobile phones, related companies are looking for various breakthroughs. Among them, Huawei, Samsung, Xiaomi, LeTV, etc. are likely to launch vr mobile phones, and the listed company Bao Qianli also launched a vr mobile phone on October 24.
Chen Yanghui, vice president of Bao Qianli, said: "The mobile phone giants are beginning to deploy vr mobile phones, which is a fancy to the market potential of vr mobile phones. vr mobile phones will provide new mobile live broadcast devices for corporate interactive marketing and even the online live broadcast industry."
For the industry's cold, vr Enterprise Fireworks CEO Dianchi believes that "for some vr teams may be experiencing a cold winter, it is inevitable that the team, the market, the environment and even the basic concept are eliminated, but the vr industry is cold. It is irresponsible to say that the market is still very hot, and mobile vr will get more and more fire."
2016 is called the first year of vr, vr is highly sought after by the market and capital. In the "vr and AR: Interpretation of the Next General Computing Platform" report, Goldman Sachs predicts that by 2025, the market size of vr and AR will reach 80 billion US dollars (about 541.6 billion yuan).
According to statistics from iiMedia Research, the market scale of China's vr industry in 2015 was 1.54 billion yuan, which is expected to reach 5.66 billion yuan in 2016, with a growth rate of 268.3%. It is expected to reach 55.63 billion yuan by 2020, with huge development potential.
It is noted that in the second half of 2016, public opinion has increasingly sung the vr industry, and there is a saying that "the winter is approaching." According to Blue Whale TMT, in 2014 there were more than 200 companies doing vr helmets in China. In 2015, there were only more than 60, and most of the vr equipment companies were dead.
At the same time, the enthusiasm of capital for the vr industry has begun to “cool downâ€. According to the statistics of the 36-inch Institute, the vr field broke out from the end of 2015, and the financing scale soared to nearly 900 million yuan, which was higher than the sum of the previous three quarters. In the first quarter of 2016, the total financing scale reached 816 million yuan. However, by the second quarter of 2016, only four or five vr startups were financing. On individual projects, capital has withdrawn.
"I have judged that a large number of companies or teams will die in the second half of this year. For some vr teams, they may be experiencing a cold winter." Dianchi believes that the influx of large-scale capital and talent will undoubtedly promote the vr industry. Development, but it will also accelerate the production of bubbles. It is as if the company that originally played the game has also been transformed into vr, even if the basic concept is not clear, then it is inevitable to be eliminated. There are also companies that use the non-compliant products to pretend to be vr, which is also harmful to the industry. These companies and teams "winter", for the entire industry, "welcome spring."
Although the downsizing of Storm Mirror is not enough to predict the coming winter of the vr industry, it also reveals problems in the industry. Lei Feng network article view that the storm mirror from the first generation to the fifth generation, is still just a mobile phone vr box.
Just as the entry-level vr box was cold, differentiation became a new way for mobile vr vendors and start-up teams. Mobile vr devices are still popular products.
Among them, starting from the user experience of the mobile vr device, the Vortex Workshop developed by the Fireworks Workshop focuses on solving the problem of delay and vertigo. At the same time, in addition to self-produced original games, third-party developers such as Husky were also introduced.
In addition, the vertical application of vr technology is also one of the breakthrough points. Recently, during the “Double Creation Week†held in Shenzhen, it was discovered that Ant Financial launched the vr Pay product vr Pay. The reporter's live experience found that vr Pay can be used in virtual environments such as shopping, live broadcasting, games, etc., without removing the vr glasses, taking out the mobile phone, opening the payment application software, but directly interacting through touch, gaze, nod, etc. The way to complete the payment in 3D virtual reality.
The "mashup" between vr and smartphone has also become a popular vr segment. Note that at this year's I/O Developers Conference, Google launched the mobile vr platform Daydream, and Samsung, HTC, LG, Xiaomi, Huawei and other mobile phone manufacturers have entered the Daydream program. Baojili, a listed company whose main business is electronic video, also launched a vr mobile phone on October 24.
"The giants of the mobile phone industry have begun to deploy vr mobile phones, which is to see the market potential of vr mobile phones. First, on the C side, there will be millions of consumers considering vr mobile phones when changing machines; and on the B side, vr mobile phones. Will provide new mobile live broadcast equipment for corporate interactive marketing and even the online live broadcast industry." Chen Yanghui said.
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