Investigation of the lighting market in 3 major cities in Hubei: each has its own merits


Wuhan

There are more than 10 professional or related lighting markets in Wuhan, and the lighting market in Shundao Street and Xiaodongmen has formed a brand effect in the subconscious of Wuhan citizens. It is as if people think of Mercedes and BMW first. same.

Tianxiang Lighting Mall is located in Shundao Street, one of the most prestigious decoration industries in Wuhan. It is close to the most popular Jianghan Road shopping district in Wuhan. The first floor and the second floor of the mall are professional lighting stores with a business area of ​​15,000 square meters. It is the largest indoor lighting professional store in Wuhan area, and the parking garage is set up from March 28, 2000 to the present. 78, gathered in Wuhan, a number of merchants with certain strength, bringing together domestic and foreign well-known brands of lamps and supporting electrical appliances wholesale and retail, thousands of varieties, styles of tens of thousands, most of the products come from the ancient town of Dengdu. At present, the leasing rate is as high as 100%, and the average rent is as high as 170 yuan per square meter. The rent level is among the best in the Wuhan lighting market. Although the rent is extremely high, there are still many dealers who want to enter the mall. The wholesale and retail of the mall is one of the best lighting stores in Wuhan, with annual sales totaling more than 200 million yuan.

The Wuhan Wuhan Plaza is the first phase of the Nanguoda Wuhan Life Plaza. It is located at the core of the West Hanzheng Street Market Group, known as the First City of China Building Materials. The second and third floors of Block A and the second floor of Block B are lighting. In the monopoly area, nearly 50 professional lighting distributors have been stationed, operating nearly 100 lighting brands at home and abroad. Da Wuhan Furniture Plaza is the most complete building materials decoration market in Wuhan, with a beautiful environment. The goal is to build a brand building base in Wuhan.

The IKEA Decoration Materials Plaza was completed in 2001. It is located at the intersection of Xiaodongmen, Wuchang, and is close to the Simenkou business district. It covers an area of ​​27,000 square meters, with a business area of ​​36,000 square meters and more than 400 shops. It is invested by Wuhan Xinya Group for 45 million. The large-scale professional decorative materials wholesale market is built, integrating lighting materials, ceramic sanitary ware, floor wood, paint and coating, and whole cabinets. The market is mainly engaged in medium and high-end building materials, lighting products are one of the main business projects, nearly 80 lighting merchants, mainly retail. There are many kinds of lightings to choose from in IKEA Decoration Building Plaza. The price is not expensive. It has a high reputation among Wuhan citizens. It is the primary consideration for consumers in Wuchang District and even other districts to buy lamps.

The Changqing Lighting Market was opened in March 1998. It is the first professional lighting market in Hubei Province. It is located in the middle section of China Building Materials First City, the bustling West Hanzheng Street in Hankou. The market construction area is over 13,000 square meters and the operating area is more than 8,000 square meters. M, has more than 50 merchants, the main building is four stories high, with passenger and cargo elevators, circular lanes and large parking. Although it is the oldest professional lighting market in Hubei, but with the rise of other lighting market, the market share is Most of the tactics have been robbed, and other objective factors have not been satisfactory in recent years.

Xiangfan

Xiangfan City is the second largest city in Hubei Province. Xiangfan has 4 professional lighting markets, mainly concentrated in the area of ​​Zhongyuan Road. There are nearly 200 dealers in the northwest of Hubei Province and the adjacent areas of Hubei, Henan and Shaanxi.

Xiongfeng Lighting Electric Material Market is located at No. 2 Zhongyuan Road, Xiangfan City, between the railway station and the long-distance passenger bus station. It covers an area of ​​10,000 square meters and has a business area of ​​more than 5,000 square meters. It is the earliest professional lighting city in Xiangfan. 51 companies, mostly based on wholesale, concurrently retail. Due to the early establishment of the market, the hardware facilities are relatively backward, but the geographical conditions are superior, and enjoy a good reputation in the third-tier market. The dealers in the third-tier market choose to purchase the goods, which is the most popular wholesale market in Xiangfan.

Wanjia Boutique Lighting City (formerly Zhongyuan Lighting City) is located at No. 11, Zhongyuan Road, Xiangfan City, opposite the long-distance passenger bus station. The first and second floors are lighting stores with a building area of ​​10,000 square meters and a two-storey business area of ​​5,000 square meters. There are more than 30 merchants on the market, mainly retail. Although it has been renamed as Wanjia Boutique Lighting City, Xiangfan citizens still used to call this the old Central Plains market. As the most prosperous retail market in Xiangfan, this is the first choice for consumers to purchase lighting, and it is also the most expensive city in Xiangfan.

The Changzheng Road Lighting Market is called the Xiangfan Lighting Electric Material Market, covering an area of ​​8,000 square meters and a business area of ​​4,000 square meters. There are more than 30 original merchants, mainly retail. The Changzheng Road Market is a professional lighting market with relatively old qualifications in Xiangfan. Since last year, news of demolition has been reported, but it has not yet been implemented. At present, some merchants have moved to other markets, and only 11 of them remain in business. According to the merchants in the market, all merchants in this market will move out before the Spring Festival this year, and the market will be completely demolished after the Spring Festival. The Changzheng Road lighting market will only remain in the memory of Xiangfan citizens. Although it is close to demolition, the business here is wonderful, probably because the price of the lamps here is slightly lower than other markets.

The Leading Zhongyuan Decorative Building Materials City is a modern large-scale professional building materials store built on the basis of the original Zhongyuan Aluminum Market in Xiangfan City. It is located at the junction of Zhongyuan Road and Chunyuan Road. The total building has 5 floors and the building area is 50,000 square meters. One of the first-floor facades on the first floor and the entire fourth floor are lighting franchise areas. Leading the show, the Central Plains is far superior to other markets in terms of scale and hardware facilities, and is a shining star in the Xiangfan lighting market. But after all, because it is a new market, it takes a certain amount of time as a cultivation period. When the market matures, it will definitely bring a lot of impact to several other retail markets.

Tianli Lighting City is located on the first floor of Tianli International Home Expo Center, No. 9 Qianjin Road, Xiangfan City, with a total area of ​​5,000 square meters and good hardware facilities. At present, at the stage of investment promotion, a small number of merchants have begun to renovate. At present, more than 10 customers have been signed, of which the largest single store has an area of ​​1,000 square meters.

Yichang

Yichang is the third largest city in Hubei. There are currently 3 professional lighting markets and several important sales and distribution centers. There are more than 150 dealers, mainly in the area around Xiling Road.

Huadiao Market is located in the prosperous Dongshan Avenue. It is the earliest professional lighting market in Yichang City. It has a business area of ​​nearly 5,000 square meters and has more than 40 merchants. As the earliest professional lighting market in Yichang, a group of relatively strong dealers gathered here, and the brand products in the market dominated. Due to the relatively long establishment time, relatively standardized management and good operating atmosphere, it has a certain influence in Yichang consumers.

The Shanghai Lighting City was officially opened in May 2006. The two-storey business area is more than 6,000 square meters, with more than 20 merchants. Although there are not many merchants, all of them are located in the big brands in the industry. Big Shanghai and Huadeng rely on each other, and there are many brands, and the image store is outstanding. The products can be sold at high prices here. It occupies part of the retail market in Yichang City. Shanghai adheres to the road of high-end brand management and influences consumers. Huge, it is the first choice for consumers to buy high-end brands.

Yangtze River New World Light City is a large-scale comprehensive wholesale market in Yichang City, covering the wholesale of all consumer products in daily life. Prior to this, there were no professional lighting areas, and only 20 dealers were decentralized. Now more than 8,000 square meters have been planned for the lighting monopoly area, with more than 50 merchants. Because it is a comprehensive wholesale market, the traffic volume of the Yangtze New World Light City is very impressive, and most of them are dealers who come to the third-tier market to purchase, and a small number of consumers come to purchase here based on price concessions.

Xiling Road Lighting Street is a distribution center for lighting sales when Yichang has not yet formed a professional lighting market. With the increase of the professional lighting market, Xiling Road has also lost its former glory. Most of them have moved to professional lighting. There are often 11 merchants on both sides of the street. The sales situation is ideal. However, due to the lack of unified planning, merchants are fighting each other and it is difficult to make breakthroughs in scale.
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