Wu Xiaobo, a financial big coffee, and Zhang Chi, a pioneer fashion designer, have stepped up to help each other; the new concept of the new concept of the air-conditioning industry has been hailed as the world premiere of CCTV-2 "Economic Information Network" reporter and Jiang Feng, chairman of the China Household Electrical Appliances Association. Come to find out; 3D panoramic stereoscopic display, the Ningbo smart factory that made the 2025 demonstration project in China was directly moved to the site and opened to all visitors; the kitchen electric hot product integrated stove debuted, opening a round of three-dimensional battle market new pattern……
In the mystery invitation with the "telescope" as the main character, hoisting the appetite of the industry and the public in advance and stirring up the 2018 China Home Appliances and Consumer Electronics Expo (hereinafter referred to as 2018AWE), Oaks finally showed all the surprises on March 8. The world is presented to all peers and users.
Faced with more than 250,000 visitors and more than 500 Chinese and foreign home appliances from all over the world, all visitors gave Oaks a rating: It was so lively, too surprising, too unexpected. This is not like a traditional air-conditioning manufacturing company, but an Internet company with a stream of fashion, technology and innovation.
Because, in the home appliances of many home appliances, during the AWE period is still busy inviting the star platform, showing the cross-border alliance marketing gameplay, Oaks has already "challenge a move": in business transformation, technological innovation, intelligent manufacturing black technology, In the field of new species creation, it has demonstrated its leading innovation and intellectual strength to the world and became the well-deserved “Almighty King†of 2018AWE.
Industry experts admit that in the annual home appliance, consumer electronics industry development trend of the AWE, Oaks is not just to let the industry and visitors look at the fun of this simple, put aside these lively phenomena, the real thing is to pass not only to lead the industry It is necessary to first advance the strength and strength of the times, and also convey to the industry the signal that the "straight road overtaking" will be fully accelerated in 2018.
Hot phenomenon: Stars, new products and wisdom together, AWE can no longer be lively!
If you want to visit a pavilion, you can experience all the lively and future smart life scenes of AWE this year, then go to the Oaks Pavilion.
Wu Xiaobo, the financial big-person, personally witnessed the world premiere of the new concept air-conditioner in the future, and evaluated it as “a new species in the air-conditioning industryâ€; a 270-second super blockbuster that showed every detail of the air-conditioner in a full-scale video. A 3D panoramic three-dimensional smart factory that touches every corner of the factory through 3D technology, allowing visitors to experience the fully automated process from parts to housing to air conditioning.
These contents not only surprised the visitors, but also admire the home appliance industry peers. In fact, in recent years, every year AWE, Oaks has pioneered and led the beginning of the transformation of the home appliance industry. In 2016, Oaks was the first in the air-conditioning industry to introduce new generations of idol stars. In 2017, when the peers were still following their old roads, Oaks played a star and fashion crossover and created new traffic IP; 2018 Once again, Oaks leads the industry and integrates financial big coffee, pioneer fashion designers, new products and new technologies, and smart black technology. After a package show, the three-dimensional sword can not be followed and imitated by peers.
From the star cross-border platform to the world premiere of new air-conditioning products, and then to the smart factory black technology, behind the extraordinary and lively phenomenon of Oaks, it is precisely in the era of the Internet of Things, in intelligent manufacturing, technological innovation, The overall strength of the definition of requirements, etc., thus unleashed the strategic leadership of Oaks, not only because of thinking, speaking, but also by step-by-step effective action and layout.
In the past few years, when many home appliance peers have always envied the Oaks in the Internet era, with the e-commerce to achieve a lane change, but ignore the biggest driving force of Oaks now leading the industry and the times, but it is an Internet heart, in product innovation , marketing, user interaction, etc., comprehensive Internet: everything is driven by efficiency, all oriented to the interests of users.
Real Kung Fu: First, the wisdom of the times is turned on, Oaks continues to accelerate
It can be said that in the past three years, each AWE has successfully witnessed the advancement of the transformation of Oaks. Similarly, every glamorous dimension is the direction and goal that the transformation force faces.
In 2015, the boutique manufacturing completed the leap-forward development. In 2016, the Internet revolution jumped to the first place in the e-commerce channel air-conditioning industry. In 2017, the company made innovations and became one of the new top three and subversive industries. Today, most air-conditioning companies are being shackled. Behind him, what is more important is that the wisdom of the "Butterfly" of Oaks is the transformation of the competition direction of the entire air-conditioning industry and the reconstruction of the brand structure.
In fact, the transformation of Oaks first in the era is not a discipline, the old way, but through intelligent transformation, diversified channels, younger brands, differentiated products and other three-dimensional transformation breaks, quickly put on smart manufacturing, high-end quality, fashion The new label of the brand, this is a value signal transmitted to the outside world by the live performance of AWE Oaks.
Today, Oaks' latest smart factory has an annual production capacity of more than 7 million units and has been completed from commissioning to production in just 15 months. As a demonstration project of China Manufacturing 2025, it is the benchmark for China's Zhizhi to lead the world, which will insert hard wings for the quality, efficiency and intelligent manufacturing of Oaks. In fact, after Oaks gained a lot in 2017, it is doomed that in 2018, Oaks will continue to fly high.
In particular, after the 2017 Quality Commendation Conference deepened the foundation of quality and manufacturing, the intelligent and differentiated products of the AYA series, the geek series, the plunging series, and the Ming series must be more penetrating. At 2018AWE, Oaks Airways air-conditioners and other foreign brands such as Sony and Siemens won the "Ipland" Golden Word of Mouth Award, once again domineering to release young users for the brand's favor.
Today's Oaks has taken transformative power as its vitality, opening up the first track of high-quality development of China's air-conditioning industry in the new era. Hard power and soft power promotion have promoted Oaks air-conditioning into the first-line camp and become the fastest growing air-conditioning brand. Breaking the pattern of the three air conditioners of "Chen Feng 20 years".
In the past ten years, China's air-conditioning industry has never seen a company with the urgency of the times like Oaks, with the transformation of the times, execution, creativity, leading the past, completely abandoning the old model, creating a "unique" new product, new model The new pattern, restructuring the quality relationship between enterprises, products, channels and users in the air-conditioning manufacturing industry, is called the reputation of global air-conditioning manufacturing in China, which will become the next step of the Oaks Group's “100 billion market value, 100 billion scaleâ€. The strategic goal of “Billions of profits†is the cornerstone.
From this point of view, 2018AWE released the leading position of Oaks' strategic change, not only leading the industry, but also leading the times. Not only lead the way, but also continue to surpass!
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