Recently, China Unicom Group announced the first batch of IPTV smart TV all-in-one technology test pass list, among which Sharp TV ranks among them. As one of the partners of China Unicom's IPTV all-in-one project, home appliance industry giant Sharp aims to bring more screens, clearer, and more convenient viewing experiences to consumers.
The IPTV all-in-one machine, as its name suggests, is an IPTV-based converged terminal product based on IPTV services and networks, and is based on smart TVs. According to the IPTV transmission and broadcast control management specifications, the IPTV set-top box is built into a smart TV to achieve deep integration of the IPTV service and the smart TV terminal, and the smart TV terminal is transformed from a simple electronic consumer terminal to an IPTV application service carrier terminal.
According to the latest statistics from the Ministry of Industry and Information Technology, China's "triple play" business is steadily advancing. At present, the total number of IPTV subscribers has reached 36.302 million, and nearly 80% of 8Mbps fixed broadband subscribers have taken over. The number of broadband users in China and the number of IPTV TV users are in a trend of rapid growth. With the improvement of the consumption level, people will have higher and higher demand for service quality and new products. The cooperation between TV hardware manufacturers and broadband operators is developing. trend.
Sharp and China Unicom jointly promote the IPTV all-in-one service and will undoubtedly realize multi-win-win development. On the one hand, in the future, users only need one Sharp TV to get rich services such as IPTV live streaming, massive video on demand and applications. At the same time, Sharp's large-screen plus, from the world's only Sharp 10th-generation line SDP å º factory production LCD panel, equipped with Sharp's three ace graphics quality technology: Huangcai technology, wide color gamut technology, HDR technology, no doubt for the user to match the clear resolution Rate and outstanding quality. This will truly realize the perfect combination of software and hardware and complement each other, allowing consumers to enjoy viewing experience with ultimate audio and video effects, rich content, and convenient services in their homes. On the other hand, for IPTV operators, the IPTV all-in-one will be included as an application terminal in home convergence services and industry application solutions to enrich the IPTV product line.
As a 100-year enterprise, Sharp has accelerated its return to the Chinese market after blessing and empowering Foxconn, reviving the king's style. Chen Zhenguo, vice president of Foxconn Technology Group, previously proposed that the so-called "king" is more defined as enabling Sharp to enter more Chinese families and allow more Chinese users to enjoy a noble, high-quality product experience, rather than let the brand become cold. Grow in the "cold place." This is Sharp's brand value positioning to users and Sharp's response to the concept of consumption upgrade. Sharp and China Unicom will vigorously promote the landing of the IPTV all-in-one machine, which will solve the pain points in the user's home such as cluttered wiring, tedious use, and frivolous contents, which will bring consumers new experiences in high-definition IPTV.
According to public information, Sharp's arrival in response to the 8K era can be described as frequent action. Whether it is Guangzhou Zengcheng 10.5-generation line LCD panel production line construction, 8K image system development, 8K transmission path and other issues resolved, Sharp this series of methodical deployment, let us have reason to believe that the pace of the 8K era is no longer distant. Sharp's cooperation with China Unicom has brought the ultimate visual enjoyment to the user with only 4K resolution.
Imagine if the resolution of the next IPTV machine can be converted to 8K (7680*4320 pixels), the perception experience that consumers can have will be subversive and beyond imagination. The arrival of this day will not be limited to imagination. Looking at the sharp layout of Sharp in the 8K field, you can see that Sharp is taking the initiative of the first person to fully promote the practical application of 8K technology, so that 8K technology will benefit more Chinese families. reality.
At present, the "Notice on Launching the Test and Promotion of IPTV Smart TVs in One Machine" has been issued, and a four-month IPTV integrated machine test will be launched in September.
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