"After the Guangdong Provincial Government issued a document on the promotion of 4K development, I received countless telephone calls and WeChat. There are congratulations for me to forward the documents. For me, it was also an exhilarating one-night absence." A month later, Wu Hao, chairman and founder of 4K Garden, still finds it difficult to suppress the joy.
4K Garden Chairman and Founder Wu Hao
For the video industry, high-definition 4K and immersive VR can be two directions for future development. However, since last year, the VR investment frenzy suddenly cooled, nearly 90% of VR startups went bankrupt, and even VR star company storm mirrors began layoffs. The VR industry seems to have encountered the winter. The contrast is obviously another direction of the video: high-definition large-screen 4K, but it went to the fast lane.
In particular, this year, Guangdong Province issued a "Implementation Plan for the New Digital Family Initiative to Promote the Application of 4K Television Networks and Industrial Development" document, which has allowed Wu Yin, who has been immersed in the 4K field, to feel hope. “This can be a gate that will drive production value above RMB600 billion. Before we predicted that the 4K winds would come in mid-2018, I didn’t expect that the air outlets had arrived ahead of time because of a government paper.â€
4K outlet one year in advance
According to a third-party data report from 2016, the next five years will be the five years of mobile video explosion and the five-year increase in mobile video traffic. For operators, content providers, terminal manufacturers are all new market opportunities. Experts believe that the future development of video services will still follow the rule of experience as the king, mainly in two directions: one is the video business to ultra-high-definition, and the other is that VR/AR will become a new bright spot for the development of video services.
Regarding VR direction, in 2014, after Facebook acquired Oculus for 2 billion US dollars, VR boom hit. Most of the well-known technology companies are involved in the field of VR, VR startup companies are also emerging, capital has also poured into the VR field. The data shows that in 2015 and the first half of 2016, capital investment events for VR were 57 and 38, respectively, and the investment amount reached 2.4 billion yuan and 1.54 billion yuan.
However, in the second half of 2016, the VR industry generally showed a trend of cooling, and corporate financing was not as easy as before. The most obvious landmark event was the departure of the Oculus founder team, which was seen as a pioneer in virtual reality, the price reduction of the Oculus VR suite, the massive layoffs of the Storm mirror, and so on.
The contrast is obviously another direction of the video: high-definition large-screen 4K, but it went to the fast lane. "When we did 4K earlier, there were many investors who suggested that you simply 4K plus VR. This may be easier to get the money. But we always do not understand how VR is making money. We know how to make money in 4K. In the future, VR will certainly be One direction, but the current 4K, 8K is a good direction." Wu Hao said. In particular, the Guangdong Provincial Government proposed to vigorously develop the 4K industry and strive to follow the forefront of the nation. For Wu Hao, the tune came early.
July 4th, 4K Eco-industry Alliance established
“We all think that the development of 4K should be an upsurge in the second half of next year, but I didn't expect it to arrive in the early March or April of this year.†Wu Xi mentioned that in March and April, it was due to the Guangdong Provincial Government’s affect.
According to the regulations of the Guangdong Provincial Government, Guangdong will strive to build an ultra-high-definition interactive digital home network with 4K TV as its core in 3-5 years. It will be the first in the country to establish a new digital home demonstration area marked by 4K ultra-high-definition applications. The Pearl River Delta built a world-class broadband urban agglomeration. By 2020, it will drive 4K related industries in Guangdong to achieve an output value of over 600 billion yuan, and drive broadband construction and other related investments of over 100 billion yuan; among them, 4K copyright-grade content industry output value will reach 100 billion yuan, and hardware manufacturing industry output value will reach 300 billion yuan or more. 4K related business income reached 200 billion yuan.
When this news came out, many people smelled the arrival of a great era: the 4K era.
The only player on the track
On the night when the Guangdong document was down, Wu Hao received numerous telephone calls and WeChat. He had transferred the document to him and he had congratulations. Because the "4K Garden" made by Wu Hao is a very important part of the 4K industry chain: 4K content production platform.
In China, the 4K hardware and network conditions already exist, except for the lack of content. “The lack of content is an important factor hindering the development of the 4K TV industry,†said Zou Feng, director of the Academy of Broadcasting Sciences of the State Administration of Press, Publication, Radio, Film and Television.
The 4K Garden saw the opportunity of the 4K industry a year ago and aimed at the 4K content market. 4K Garden not only has homemade 4K content, but also cooperates with the content production team. At present, the content production team signed by 4K Garden has reached 500-600.
“We have 80% of the companies we cooperate with and we have exclusive 4K copyright to the 4K Garden. We have planned to produce more than 3,000 hours of 4K content by the end of 2017. Now we have reached the standard. Our current goal is more than 6,000 hours. "Wu Yu said.
It is understood that in 2016 4K Garden invested nearly 100 million yuan to lay out 4K content production. This year, 4K Garden will invest more than one billion yuan to purchase 4K equipment and increase the content production team on the existing basis.
According to Chen Yue, vice president of “New Studioâ€, a content partner of 4K Garden, based on the 4k garden's powerful hardware facilities, the new studio will support the competitiveness of the production team, improve the quality of the film production, and shorten the production cycle. It is reported that after the optimization of 4K Garden, the post-production of 4K content is only 15% more time than high-definition content, which is also a unique patent of 4K Garden. In equipment cooperation, 4K Garden chose the world's top video equipment technology partner.
“Sony’s cooperation with 4K Garden has been going high and the two sides have been unanimously aiming to promote the start-up and development of the 4K market. The unanimity of the goals at the initial stage has allowed both parties to fully invest and cooperate closely. With the full expansion of the 4K Garden business, The cooperation between the two parties will begin from the stand-alone system at the beginning stage to the live broadcast of large-scale 4K programs. Next, with the 4K Garden's own 4K broadcast truck put into operation, I believe there will be more exciting.†Netease Technology said.
4K Garden has 4K OB vans for large-scale activities, as well as 4K equipment and technical support provided by Canon, Panasonic, and other partners. In the meantime, 4K Garden has also established 4K joint technology labs with Alibaba Cloud and Danghong Technology. The latest H265 multi-terminal coding and CDN distribution were used in the event live broadcasting; and its first-class pre and post-production team trained the 4K technology and art perfectly. These extensive and in-depth cooperation with large companies at home and abroad are the basic guarantee for 4K Garden's daring to make large-scale 4K live broadcasts!
Fang Datong LiveHouese Concert 4K live broadcasting adopts Panasonic UC30004K channel solution
It is reported that 4K Garden has successfully completed 4k live broadcasting of dozens of large-scale concerts and large-scale conferences. From the Midi Music Festival, the large-scale activities of the Chinese and Korean song clubs, to the ability to sing singers Fang Datong, Cao Ge, Da Zhangwei, and Xu Wei, to idol singers Wang Lihong, Cyndi Wang, Zhang Shaohan, etc., 4K Garden completed its first concert. Gongwang live - Jinan stars concert, the first large-scale private network + public network + mobile network live broadcast - 520 I still love your zero concert, and then the first use of satellite vehicles + 4K OB van After finishing the live broadcast of Beijing Concert, 4K Garden took a step by step and polished himself into the top solution provider in the 4K live broadcasting field.
Workers 40,000 people prefer Beijing concert 4K live broadcast using 4K OB car + satellite car configuration
"We are now the only player on the track. All of us are preparing ourselves for opportunism. Now we all come over and want to buy our copyright. But we don't want to sell it," Wu said.
Because in terms of channel output, 4K Garden has its own channel of operators and public network channels such as Youku Tudou. "The 4K experience is still the best in the carrier market. No operator has refused to cooperate with us. On the public network, Youku potatoes have occupied more than 60% of the market. Therefore, we have almost zero channel costs." He revealed.
For Wu Hao, the release of the Guangdong document is like an accelerator, allowing the 4K Garden to sit on the rocket. He said happiness was too sudden because 4K Garden was ready when the 4K air came. “Some of the investors who had worked with us earlier still doubted the time. Now that no one has doubted this time, they have called us and asked when they have the opportunity. There are others that don’t consider the valuation. Just let them in. Not considering valuations, so it's really great."
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