Recently, the 2017 China Tourism Science Annual Conference with the theme of "Contemporary Tourism: Practical Response and Theory Construction" was held in Beijing. Du Jiang, deputy director of the National Tourism Administration, said that over the past three decades, the study of tourism theory has been accompanied by practice and made due contributions to the development of the tourism industry. “The theory of contemporary tourism development with Chinese characteristics must be combined with industrial practice, from practice to practice. Theoretical studies should be more in-depth into industrial practice, especially to focus on and study the foundations that influence tourism development. Theoretical and major practical issues. We must pay attention to the dynamics of the industry and pay attention to practical innovations in tourism development around the country," said Du Jiang.
Deputy Director of National Tourism Administration Du Jiang
China's tourism industry is in a critical period of transition. On March 5 this year, Premier Li Keqiang proposed in the government work report that it is necessary to improve tourism facilities and services and vigorously develop rural, leisure and global tourism. Li Xiaoping, senior vice president of Ctrip.com, stated that Ctrip has been doing research and attempts in this area to help tourists travel happily. In the past year, Ctrip launched a new way for tourists to travel—super buses, which provide special shuttles, pick-up stations, etc. at bus prices. service. In addition, Ctrip also launched air-rail transport services. The current "ticket + train" booking combination has been able to connect China's 225 airports and 93 cities without airports.
In addition, in January this year, Ctrip and the China Tourism Research Institute jointly established the "Big Travel Big Data Joint Laboratory." “We will comprehensively analyze the big data of scenic spots, including the analysis of tourist behaviors, the competitiveness of scenic spots, etc., and promote the rational distribution of tourism and avoid duplicate construction of similar tourism projects. This will guide the development of characteristic and differentiated tourism projects in scenic spots and meet The individual needs of tourists can also reduce the number of unique tourist resources that cannot attract tourists because of inaccurate positioning and single marketing methods, resulting in idleness of resources, said Li Xiaoping.
Ctrip.com Senior Vice President Li Xiaoping
Liu Jiangtao, Chairman of HNA Tourism Investment Group, said that HNA Tourism actively implements the national “going out†and “One Belt and One Road†development strategy. Under the historical opportunity of the “Belt and Road†initiative, it will actively integrate its own resources and use routes to connect the world to the hotel. Throughout the world, tourism financial services have been internationally interoperable, and through innovation, comprehensive tourism service capabilities have been enhanced. At present, a number of multi-industry development models, such as “tourism + aviation†and “tourism + financeâ€, have become more mature and become leading global aviation companies. Travel solution operators have also created closed-loop tourism products that surround the consumer value chain.
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