2475 Consumers Participate in the Survey 70% of Disgusting TV Startup Advertising Vendors Should Pay Attention to


Smart TV in the end is good
It is said that the article on home appliance advertising on television is good or bad, which has caused consumers to discuss it enthusiastically. The survey questionnaire initiated by “How Many Seconds for Start-Up Advertising You Can Accept” also involved 2,475 consumers.

Consumers have the right to evaluate
The results showed that 455 consumers voted within 15 seconds, accounting for 18%. Through the interaction with readers, the author found that most of these consumers are accustomed to watching Youku, Tencent, or iQiyi videos on the PC side. Some people think that buying a low-cost TV, 15 seconds of boot advertising is acceptable.

Statistical results as shown
The number of people who can accept advertisements within 20 seconds and 30 seconds is 51 and 41 respectively, accounting for 2% of the total. The longer the advertising time, the lower the percentage of consumers who can accept it. Only six consumers claimed to be acceptable within one minute, accounting for close to 0%.
Of course, the main reason for this is that the boot advertisement is not designed well enough, or the picture is not beautiful, or the boot advertisement sounds loud and disturbing people in the morning. Therefore, 107 consumers chose “If the advertising design is good, it does not matter how many seconds,” which accounts for 4%.
However, more consumers voted for "the best one is not, forced to accept is not good." There are a total of 1,819 consumers, accounting for 74% of the total, which exceeds 70%, showing the current mentality of most consumers. In summary, they are dissatisfied with the following:
For one thing, the time to turn on the ads is always changing. From 15 seconds to 30 seconds, and even 70 seconds, it feels like being manipulated.
Second, the content of the advertisement is very poor. There is no design at all. It is purely advertising. At the same time, the voice could not stand it. Some consumers questioned whether the advertisements could be muted, and the sound of just starting up was very loud.
Thirdly, have you bought a member and forced to read the advertisement? ? Why can't you click “×” for ads like youtube?
Fourth, why don't you have foreign brands? Why should domestic brands have to talk about smart rates?
Regarding the above questionnaire, the pony's summary of the network titled Qiaoxitou was very good. He said: It is useless. There will be advertising. Android boot takes time, a short one or twenty seconds, a long one is possible, this with each manufacturer's system optimization and hardware performance. For the boot time, so Android for the user to tell the user is now booting, engage in a boot animation, there are also on the phone, the native is that the powerd by android coupled with the green robot that map. However, each mobile phone manufacturer will create a personalized boot animation for his mobile phone to replace the Android native.
Behind the manufacturers realize that, anyway, boot time takes time, play boot animation is also in the boot, it is better to turn the boot animation into advertising, anyway, are in the boot, so you can make money. Therefore, there is a problem that there is an advertisement on the back of the smart TV.

Enthusiastic friends reply hundreds of words, like
At the same time, he also said that if the factory had to boot for 30 seconds, but to extend the boot time to 1 minute to play ads, this is not true.
However, it is unrealistic to simply use the version without advertising, because it takes time to turn on the computer and watch the boot animation without looking at the advertisement. If you don't want to watch the boot animation, you will not even want to use the picture. If you don't want the picture, then the boot is a black screen. The experience is even worse.
For such enthusiastic readers, we have given praise. It is true that as he said, it is impossible to avoid it in the short term. We look forward to thinking of TV makers such as LeTV and Xiaomi in the Nuggets smart TV market, and use the more humanized design to remove the impact of boot advertising.
Some netizens have provided solutions for manufacturers' reference: There are advertisements on TV and no advertisements will work, but at least two things must be done. The first version should be provided without advertising, and the price can be higher, but at least give me the right to choose; When buying, you should agree on the behavior of advertisements. If you don't want to add ads after you buy them, how can you add them?


This solution received 100 likes

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