[Summary] Let Windows 10 support the Snapdragon 835 processor and set up the ARM alliance to compete with Intel. The unbreakable Wintel Alliance is disintegrating.
Tencent Digital (Blue Sky) Microsoft The Intel Alliance defines the PC era. For decades, "Wintel" has worked hand in hand to plan software and hardware platforms for personal computing, send its own technologies to millions of households, and send them to every company.
However, in the mobile space, Microsoft and Intel have made little progress and their relationship has begun to burst. Driven by the cloud business, Microsoft began to recover. It is looking for new partners and even willing to abandon Intel when pursuing its goals.
Recently, the Open Computing Summit was held in Santa Clara, California. Microsoft claimed that the data center will use new technologies and discard old technologies. What does this mean? Intel originally worked with Qualcomm and Cavium to load ARM processors into servers. So far, almost all data centers use Intel X86 processors.
Microsoft collaborated with Qualcomm and Cavium to develop server chips. The three companies set up a project called Project Olympus, a data center open source hardware design project. Microsoft modified the Windows Server operating system so that it can support ARM processors. Microsoft also considers using ARM processor-driven services, such as Bing search, and Microsoft intends to use ARM chips in storage, machine learning, and big data.
Paul Teich, an analyst at Tirias Research, believes: "The separation between Microsoft and Intel is inevitable. This is the final blow. In the past few years, the two companies have gone further and further away. They no longer love each other as deeply as they once did. Microsoft Want to gain independence in the PC world, this kind of independence is actually getting rid of Intel."
The alliance solemnly promised data center operators to work hard to introduce ARM processors. Many companies once had the same plans, including AMD, Applied Micro, Broadcom, Texas Instruments, and Calxeda. Over the years, they have tried to connect the ARM architecture to the data center, but none succeeded.
Teach believes that now Microsoft is involved, other data center "players" (such as Amazon, Google) may change their attitude to the ARM server transfer.
In other areas, Microsoft has also been drifting away from Intel, including PCs. Last December, Microsoft announced that it would cooperate with Qualcomm to enable the full version of Windows 10 to support Qualcomm's new processor, the Snapdragon 835.
In contrast, data center services are more destructive to the Wintel relationship. The X86 market is monopolized by Intel. Even in this market, Microsoft is looking for new partners. Recently, Microsoft announced the purchase of the Naples server processor from AMD, which will ship in the second quarter.
AMD has always been a competitor to Intel, but it is in a bad situation. After years of waiting, AMD has finally come up with a processor that can compete with Intel in the server market. It is Naples. The initial test results show that AMD chips are 2.5 times faster than Intel Xeon, and it also promises that Naples will be cheaper than Intel products.
In fact, Microsoft and the two companies at the same time, so we can not assert that Microsoft and Intel have officially "divorced." In the blog, Microsoft once said that it will work closely with Intel on the "Project Olympus" project to include Intel's upcoming Xeon processors. Intel’s data center business is huge, and even if the market share declines, it will take some time to show up.
Speaking of the relationship with Intel, a Microsoft spokesperson said: "For Microsoft, Intel is an excellent partner and our partnership will always be very good. The two companies have a long history of cooperation and work together for various scales. Customers provide services to meet their needs for servers and cloud computing."
However, from the perspective of the entire market, Microsoft's establishment of a new alliance means that its strategy has changed. For years, data centers have few options for processors. Because there is no competition, Intel raises the price of Xeon server chip, it becomes Intel's most profitable business. Now it's different. Intel started to fight the price war. The technology competition is even fiercer.
Bernstein Research analyst Stacy Rasgon believes: "In the past, Intel had an absolute advantage in the data center market, and now more and more competitors." He also said: "Microsoft has been looking for ways to reduce the operating costs of the data center The formation of the ARM Alliance is part of the plan. In fact, if Intel can compete with the ARM, Microsoft can benefit from it."
In the entire PC market, Intel is also seeking independence - to get rid of Windows. In the past five years, the PC industry has been sluggish and the market has been cooling down. The data center and the Internet of Things are new opportunities for Intel. However, Microsoft also wants to expand its business in these two markets.
Teach believes that some companies must take the lead in buying products with alternative architectures on a large scale. Microsoft is one of them; then they will continue to deepen, leaving the market unaffected by hardware. At this time, the Wintel Alliance is completely divided.
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