Soon, 2016 is coming to an end. Looking back from today's perspective, we must not only sigh at the rapid development of the TV industry. From the earliest cumbersome CRT to the short-lived rear-projection of the TV, and the rapid transition from plasma to the most popular LCD, the generation continues to cast the glory of the TV industry. Looking at the whole year of 2016, we seem to have seen the turning point of the TV industry coming soon. The display technologies such as OLED, quantum dot and HDR are all in full swing, and we are rushing to expand our territory this year, trying to occupy the mainstream market in 2017.
2017 TV Industry OutlookRecall that in the past ten years, LCD has occupied the mainstream market of TV. The smaller size and larger display area mean that traditional CRT TV will eventually be replaced by LCD. The predictions of the early years have long been applied to the terminal market, and the speed of LCD TVs replacing CRT TVs has even exceeded industry expectations. Then LCD TVs have also been transitioned from traditional CCFL backlights to today's LED backlights. It can be said that LCD TVs are very fast throughout the development process.
OLED has self-luminous advantages
However, in 2016, the LCD overlord seems to have felt a bit of pressure. It symbolizes the emergence of new display technologies such as OLEDs and quantum dots in the future. We will find that TV manufacturers, both domestic and foreign, have launched this year. The shadow of LCD is almost invisible on the flagship product, which is enough to see the position of LCD in the current TV market. It can be said that if LCD wants to maintain its dominance in 2017, I am afraid it will face great difficulties.
Quantum dot TV achieves higher color gamut coverage
OELD, quantum dots, and HDR are undoubtedly the hottest display technologies of this year. At present, front-end manufacturers are also actively deploying, and the threat they pose to LCDs has become increasingly large. This article will focus on these new display technologies, making technology and product prospects in 2017, and will let you understand their advantages over liquid crystal technology. In 2016, we have seen that display technology is diversifying. In 2017, it is bound to be a year of great explosion.
OLED: Industry welcomes a new turning pointOLED: The revolutionary display technology of the next era, which is recognized by the industry, is expected to dominate the next era of display. OLED has the physical advantages that LCD technology can't match, self-illumination characteristics, true color, zero delay, infinite contrast, ultra-thin, flexible display and so on. Compared with the complicated liquid crystal technology, the OLED display technology does not require the support of the backlight, so the structure is very simple, and the body can naturally reach the ultra-thin. The thinnest OLED TV on the market is only 2.57mm in thickness (LG Signature玺) Printed G6 TV). In the future, OLED TVs are expected to achieve a thickness of less than 1 mm, which is beyond the reach of liquid crystal.
Japanese panel maker JDI will launch OLED technology in 2017
As OLED technology continues to mature, the lineup is also expanding. In addition to the brand, upstream panel manufacturers are gradually increasing. The Korean panel maker LG Display is the leader. The mainland panel maker BOE also spent 10 billion in the first half of this year. The OLED panel factory was built, and the Japanese panel maker JDI also decided to jointly develop and produce OLED panels in conjunction with JOLED. It is expected that more panel makers will join the production of OLED screens next year.
Sony showed the world's first OLED TV in 2013, and Sony will return to the embrace of OLED TV in 2017
At present, domestic brands Skyworth and Konka Changhong have joined the OLED camp. The Japanese brand Panasonic, Europe's Metz, Grundig, Vestel, and Olufsen also use OLED TV as their flagship model. In the second or third quarter of 2017, Sony will also officially return to the embrace of OLED TV. The size is basically locked at 65 inches and 55 inches, the price is 1999 dollars and 2999 dollars, respectively, but the actual price has yet to be verified. The most likely panel supplier is LG Display. Sony has always liked to use custom panels. The combination of Sony + LG Display will play an extremely important role in the entire OLED industry.
In 2017, humanity officially entered the DOT era
OLED left an unimaginable space for 2017, and we can see OLED display technology anywhere in the gym, car, home, hotel, etc. In addition to the display screen form, OLEDs also appear in new technologies such as VR and AR. The dashboard and central control screen of the car are extremely suitable for OLED technology, and even the front and rear taillights of the car have the application of OLED technology. And through OLED technology, human beings are moving toward the era of DOT (Display Of Things).
Quantum dots: seeking breakthroughs in steadyFor the quantum dot technology, although it does not have the same essential changes as OLED, but after years of exploration and development, and applied to the basis of liquid crystal, it is more mature than OLED. The advantages, the realization of the display technology from the micron to the nano-scale breakthrough, bringing a purer backlight than the liquid crystal, achieving a higher color gamut. Quantum dot technology is a strong contender for future display technologies, both in terms of display effects and production angles, as well as environmental protection.
"Photoluminescence" quantum dot TV lighting principle
However, quantum dot technology is also seeking a major breakthrough in 2017. Since the quantum dot itself does not emit light, it will emit colored light when it is stimulated by "light" or "electricity." At present, the schemes adopted by quantum dot TVs on the market belong to the quantum dot backlight technology (first-generation quantum dot technology) with the characteristics of "photoluminescence", aiming at solving the problem that the color of the backlight of ordinary LCD TV is not bright enough, belonging to quantum dots. A compromise between technology applications in the field of liquid crystals.
Future QLED is also expected to achieve self-illumination
Although this technology can improve the picture quality to a certain extent, we still need to draw a big question mark to the name of the premium of 10,000 yuan and the name of revolutionary technology. Therefore, many quantum dot manufacturers are also developing "electroluminescence" second-generation quantum dot technology (QLED), which is trying to usher in a new breakthrough in 2017. QLED is also based on the luminescent properties of quantum dots. It belongs to the more advanced application of quantum dots in the display field. It no longer needs liquid crystals, and also eliminates the backlight module. It is also expected to achieve self-luminescence.
Two major factors that QLED needs to break through in 2017
In the next year, in addition to developing new materials, quantum dot technology should also seek breakthroughs in manufacturing processes. Because the quantum dot material used in QLED technology is organic inside, the outside is wrapped by inorganic materials, too high temperature will destroy the structure, and the most widely used evaporation technology is very high temperature, so QLED also needs to develop a printing display process. However, the current process has certain difficulties in material selection and manufacturing equipment, so in 2017, QLED has a long way to go.
Samsung acquires QD Vision to inject a strong shot into the development of quantum dot technology in 2017
However, next year for QLED is also good news. We all know that Samsung has been committed to the development and popularization of quantum dot technology, and this year Samsung also officially acquired the US quantum dot material developer QD Vision. QD's technology has been adopted by Samsung, Philips and mainland China's Hisense, TCL and other manufacturers. The company also entered into a quantum dot technology development agreement with LG Electronics in 2010, and in 2013 also worked with Sony to develop QD TV. The acquisition of Samsung may take over the equipment of QD Vision and incorporate it into the relevant technology research and development department, which has injected a strong shot into the development of quantum dot technology in 2017.
4K+HDR: 2017 is expected to be fully popularizedIn addition to the two revolutionary display technologies of OLEDs and quantum dots, technologies such as 4K and HDR are expected to usher in a major breakthrough in 2017. Although 4K has been popularized for 4 years in 2016, there are more than 100 models of 4K ultra-high-definition TVs on the market. However, the very embarrassing point is that the 4K sources that users can see so far are very rare, and let 4K Ultra HD TV has its name. However, the dilemma of 4K film source is expected to improve in 2017, and the Blu-ray 4K film launched by Sony Pictures has become a key factor.
Sony Pictures' 4K Ultra HD Blu-ray Disc means the 4K era is coming
Sony's first 4K Ultra HD Blu-ray discs have been officially launched this year. In 2017, the film source will be more abundant. According to the Japanese website survey, Sony 4K Blu-ray discs will not be locked, which means that the network can also be downloaded. 4K resources, and 4K sources will become more abundant. At the same time, a key factor is H.265 encoding technology. Compared with H.264 encoding technology, H.265 can play the same quality video with only half the bandwidth, which is undoubtedly a good news for watching 4K movies online. The H.265 coding technology will be fully popular in 2017.
H.265 encoding technology can watch the same quality film with only normal bandwidth
For HDR, it is undoubtedly the hottest display technology in 2016. The most direct effect is that the black performance is deeper and more detailed, and the brightness can be improved to a more realistic brightness performance. Users bring a more layered picture and more details that are not normally seen. Currently HDR is divided into two standards, HDR 10 and Dolby Vision. Although HDR TVs can optimize SDR signals, the most important one is still the same as 4K, which is the source problem.
HDR sources will become more abundant in 2017
At present, Warner Bros., Penguin Pictures, Amazon, Netflix, Dolby and other content providers are developing and developing HDR content. Warner Bros. has launched a number of movies using HDR technology. Netflix and Amazon also plan to be before the end of 2016. Publish more than 150 hours of HDR content. By 2017, HDR sources will be more abundant, and more vendors will pursue this display technology next year. At that time, the advantages of HDR TV will gradually show up.
Written at the end:If 2016 is the year when these popular display technologies are emerging, then 2017 must be a year of great success. By 2017, the competition in the TV industry will officially return to the development path centered on display technology. It can be said that whoever holds the core technology will curb the throat of the future TV industry. The old LCD technology is limited by various influences, and will eventually be replaced by these new era display technologies, gradually fading out of the historical stage.
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