Recently, the media rumored that Apple is about to launch several new laptops. A few days ago, the US technology news website Recode quoted sources as saying that Apple will hold a press conference on October 27 to launch a new laptop.
Apple introduced a new upgraded laptop before the end of the year, which is already expected by the outside world. At the autumn new product launch in September, Apple introduced a new version of the computer operating system macOS Sierra. By convention, after the new system is released, Apple must show its new features with the new laptop hardware.
The other four quarters are the retail season for electronic products in the United States and the West. Therefore, if Apple upgrades its hardware products, it is the best time before the Christmas season.
For the three series of notebook products (MacBook, MacBook Pro and MacBook Air), Apple has not made major upgrades for a long time, some industry experts said that if consumers want to buy Apple notebooks, it is best to hold coins. Purchasing, waiting for Apple to upgrade the notebook before shooting.
For the Apple laptop to upgrade, the media has had some disclosure before. For example, in the MacBook Pro product line, Apple will add a row of customizable touch screen buttons on the keyboard panel, which will use a more energy-efficient OLED screen.
In addition, in the thinner MacBook Air series, Apple may follow the MacBook, increase Apple's increasingly popular USB-C interface, and in the desktop all-in-one iMac, Apple may adopt a more powerful graphics card.
In the new version of the operating system macOS Sierra, Apple has supported the intelligent voice assistant Siri in the computer, and users can also seamlessly copy and paste operations on Apple's notebooks and mobile phones, tablets and other devices.
Earlier, it was reported that Apple's release of the new laptop was in October, and the specific date is expected. In addition, this conference is unlikely to be arranged in the big city of San Francisco, but near the headquarters of Apple Cupertino.
In addition, the week of releasing the new notebook will also be a busy week for Apple. Apple chose to hold a new notebook launch on Thursday, and on Tuesday, Apple will release its third natural quarter earnings report. Also on Wednesday, Microsoft plans to hold a conference on Windows 10 hardware in New York City.
It is worth mentioning that not long ago, the authoritative US technology market research companies Gartner and IDC released the global PC market report in the third quarter. The data shows that the sales volume of Apple's personal computer products is plummeting, falling more than double digits. The world's top five vendors have the biggest declines. At the same time, shipments from other computer manufacturers have increased.
The industry believes that the data of the sharp decline in computers indicates that Apple should not put all its energy and resources on smart phones, and should consider upgrading three series of notebooks in time.
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