At a time when global television manufacturers are generally pessimistic about 2017, careful friends will find Sharp an exception. Previously, Sharp raised its 2017 TV shipments from the original planned 10 million units to 14 million units, while the 2018 target is aimed at 20 million units, the top three in the world's color TV sets.
Seeing that many friends here will question, why does Sharp have such confidence? From Sharp's new conference on June 6 there are two main reasons:
First, “Foxconn Energizesâ€, after Sharp enters the Foxconn system, Foxconn can enjoy the world's leading manufacturing capabilities and industrial chain synergies, which can greatly enhance Sharp's cost advantage. In the mobile phone industry, Apple has been relying on Foxconn for manufacturing reasons.
Secondly, Sharp's own century-long technology and its own brand of genes still exist in Sharp. It has the reputation of “Father of LCDâ€. For many years, Sharp has always been a high-end consumer group. Although this advantage has been weakened, it has been exist.
The June 6 conference, after Foxconn has made Sharp, first appeared in the form of new product launches in the Chinese market. The release of its despising series could be regarded as the "crystal of love" between Foxconn and Sharp.
There are two types of Sharp despise television series, one for the one machine and one for the split machine, the models are LCD-60SU870A and LCD-60SU770A, respectively, which split machine can meet the difference of consumer design, ultra-thin body, wall hanging Demand; one machine's concise design is more attractive to young and trendy people.
AQUOS Sharp defies series of new TV walls
As a professional home appliance assessment media, Wanwei home network has also been fortunate enough to experience the first batch of AQUOS Sharp despise the S60U split type LCD-60SU870A, we will be most concerned about the value of users, picture quality, sound quality, intelligent experience and content Five aspects of its evaluation experience, the following we have revealed its charm.
· Appearance experience: 1.6mm ultra-narrow metal frame, split design first "sound" to win people AQUOS Sharp despise the S60U as a split TV, in addition to having a thin TV host, but also with a split front speakers, Not only can better meet the user's demand for wall-mounting TVs, but the split-setting also allows the audio design to no longer be limited by the thickness of the TV itself, which is more conducive to displaying better audio-visual effects. In addition, AQUOS Sharp despise S60U also has many black technologies in appearance, mainly in the following eight aspects:
1, "The world is not framed!" What's wrong? AQUOS Sharp defies the S60U's left-right and left-hand side of the metal frame is only 1.6mm, reaching the ultimate frame.
2, ultra-thin frame also contains black technology, through 80 seconds of polishing 8 times the oxidation of fine cast re-oxidation to achieve "crystal black" effect. In addition, the corners of the frame also use a more rounded natural curvature, and the touch is very comfortable, creating a beautiful seamless border effect.
3, AQUOS Sharp despise S60U as the thinnest part of the overall body is only 9.1mm, thin and stylish.
4, AQUOS Sharp despise the S60U body LOGO is also set above the "Smart" breathing light, can interact with the UI interface to form a mutual interaction, smart and beautiful.
5, the new split front speakers using streamlined bridge design, can better integrate with the host. In addition, the speaker also has a breathing light, which can be complemented with the breathing light of the TV body.
6, AQUOS Sharp despise the S60U's base with a simple design inverted eight-shaped, material using bright silver high-light plating and anodizing process, not only more texture and more wear-resistant, but also gives a more light feeling.
7. AQUOS Sharp despises the S60U backplane with a pure high-gloss process that also achieves the “crystal black†effect and echoes the border. The back of the terminal also uses an invisible design, so that the whole back shows a clean and tidy effect without screws.
8, AQUOS Sharp despise S60U is equipped with a 16-key minimalist Bluetooth remote control, voice control, more infra-red remote control than the control area. In addition, a circular arc design is provided on the back of the remote control to make it more comfortable to hold.
Machine side corner logo articles:
AQUOS Sharp despises the S60U logo on both sides of the bottom frame of the fuselage is also very particular about, respectively, AQUOS, Japan original panel, 4K, DTS2.0 + digital out, Dolby Audio and HDMI.
AQUOS is a symbol of Sharp LCD TV. It is a LCD TV brand released by Japan's SHARP Company in 2001 and represents the high quality of Sharp LCD TVs. Sharp Sharpe is the Chinese name of the Sharp AQUOS brand.
"Japan original panel" indicates that AQUOS Sharp despises the S60U to bring authentic original Japanese imported sharp screens to consumers, and is still a 4K screen, with 4 times the number of Full HD pixels (3840X2160 about 8.29 million), the screen effect is higher than the HD LCD TVs are much more delicate.
In terms of sound quality, AQUOS Sharp despises the S60U equipped with Dolby Audio and DTS dual decoding, as the necessary audio standard for Blu-ray high-definition DTS2.0 + digital out supports up to 7.1 channels of high-definition content decoding, the TV can directly play two high-quality sound Stereo sound, creating a rich sound field with realistic effects.
AQUOS Sharp despises the S60U equipped with three HDMI HD interfaces, one of which also supports 4K 60P Ultra HD video, to better meet the needs of users to connect and watch Ultra HD video.
· Quality experience: Japan's original giant screen brings a wide color gamut. The quality of experience is the most important experience for TVs. For Sharp LCD TVs, it has been performing well in terms of picture quality. Therefore, our test experience is that AQUOS Sharp disregarded the S60U's image quality performance. We will fully understand the clarity, color, grayscale, and 4K playback.
Resolution test: AQUOS Sharp despise the S60U as a 4K TV with resolution up to 3840×2160 and pixels up to 8.29 million, which is 4 times that of the FHD panel. At this resolution, viewers will be able to see every detail in the picture, each feature, and get an immersive experience. In AQUOS Sharp's defiant S60U resolution test, you can see the smallest text is clearly visible, black and white lines can be identified in the value of about 25 or so.
Color performance test: Through AQUOS Sharp's disdain for S60U to play the color distribution map, we can see that the resolution of the color blocks and the overshoot of the color ball diagram are quite good. In the display of the actual screen, it will also show more abundant and more three-dimensional. The screen level.
Gray-scale test: AQUOS Sharp disregarded the gray-scale representation of the S60U. It is also very good. From the observation of actual effects, it can be seen that the darkest details of the highest 64 levels can be accurately discerned, with no concurrence.
In the dynamic movement process of the black and white costumes, it can be seen that the black costumes are in the black scene, and the white garments are in the pure white scene, and there is no occurrence of commingling, but the details of the clothes can be clearly identified. This is thanks to AQUOS Sharp's despise of the HDR technology on the S60U, which can make the detail of the bright part clear and the dark part of the gray scale perform correctly.
4K decoding and playback test: In the test, we used AQUOS Sharp despise S60U put 4K 30 frames H265 encoding, 4K video rate from 2M to 120M, 4K 60K frame 4K video, AQUOS Sharp despise S60U can be smooth The following is the video screen shot picture:
A 4K 30 frame named "Brazil Brazil" with 4K video rate from 2M to 120M plays smoothly.
Through the above AQUOS Sharp despise the demonstration effect of S60U to play 4K video, you can see whether the texture of the human skin or the details of the objects are very clear. The details of the screen are very good, and the color is naturally not distorted.
What is worth mentioning is that AQUOS Sharp despise S60U also equipped with Sharp's unique color technology, has a closed, low, medium, medium - high, high five-speed adjustment, according to the image of the light and dark information, automatically adjust each The brightness of the backlight of the area, combined with dynamic image processing technology, makes the bright part more brilliant and colorful, and the dark part is more intense and profound.
The following figure is to play 4K "Roast Duck" demo, open and close the "Huang Cai" screen effect (left closed, right side of the open), you can see the right side of the screen after the opening of the color feature more brilliant light .
Sound quality experience: split audio with Dolby Audio and DTS dual decoding, to create a rich sound field In addition to quality, sound quality for the TV is also very elegant. AQUOS Sharp despises the S60U by adopting a split front speaker design that takes into account both the shape and sound quality, not only highlighting the sense of advancedness and technology in the shape, but also reducing the damage of the speaker vibration to the TV body. During the testing process, we played three kinds of sounds to listen to its sound effects. They were a piece of Tsai Chin's song "The Nightly Incense", a heavy metal rock music and a jazz music.

Tsai Chin is a female singer who is a very good singer in the "bass and bass" of domestic and foreign music scenes. Her elegant and mellow singing voice drifts a unique and feminine femininity. Her rare intellectual temperament of women reveals a touch of poetry. This extremely fascinating "taste"; playing jazz through TV is to show whether the performance of the sound effects of the instrument in the process of playing the sound of the TV is crisp and without noise; for heavy metal rock music, the most important thing to pay attention to during the playback is Whether or not the television can play the noisy atmosphere in the process of playing the sound can be fully realized.

Through the actual experience, we can see that AQUOS Sharp disregarded the sound quality of the S60U without ambiguity. Bass, can have a very good output, sound clear, full, translucent, mid-range aspects of the natural, very Naiting feeling, high-frequency part of the resolving power is good, the details have been well preserved, but also in the loud voice control Not weak, maintaining a good penetration, the overall sense of the three-dimensional sound is strong, there is the kind of atmosphere of the scene.
Of course, such a good voice is inseparable from AQUOS Sharp's split speaker design that despises the S60U. This “small body†contains four woofer speakers + a group of treble and midrange horns, making every step of the sound possible. Get the best deal. In addition, YAMAHA AudioEngine and range expansion repair technology are also available, which not only enhances the harmony of the bass elements, but also reconstructs missing and damaged midrange elements and tweeter elements, thereby improving the perceived depth of the overall performance of the sound quality.
·Intelligent Experience: The new Taitum UI debut, more humane and faster AQUOS Sharp despises the S60U uses a new Taitum UI, the main content is based on film and television content, classification includes VIP area, selection, movies, television dramas, variety shows, children's plays and applications In the seven aspects, the waterfall style streamlined desktop is used for browsing, and content is extended horizontally and vertically. Use only the remote control arrow keys to navigate through all desktop content for easier operation.
AQUOS Sharp's smart system that despises the S60U is also very personalized. For example, the middle part of each desktop can be freely edited and added, and content of interest can be quickly clicked. In addition, through the "smart function shortcut" on the remote control, you can quickly find what you want to see, eliminating the need for step-by-step operations, a key to reach your favorite.
For example, in the game interface, the author presses the "smart shortcut", you can quickly find "Ode to joy 2" and open part, three steps can be.
In the AQUOS Sharp despise the S60U application interface, it also provides a wealth of functional applications, such as TV easy control, shopping malls, games hall, Sharp Photo Gallery, Sharp Sports Meeting and so on.
AQUOS Sharp despises the S60U can also achieve multi-screen interactive features, only need to download the TV easy control APP, so that the TV and mobile phone can be in the same network, so that the smart phone can be transformed into AQUOS Sharp despise the S60U remote control, not only Meet the basic control of the TV, you can also push the video, pictures, etc. on the mobile phone to the TV for viewing.
In the application, AQUOS Sharp despises the S60U equipped with Sharp Photo Gallery, through which you can take pictures and make interesting pictures (need to connect the camera to the TV), the system provides a variety of templates, and then can be stored in different Sharing in albums is a great social app.
Sharp TV Mall is Sharp's own TV shopping platform, which provides a wide range of items such as home appliances, home, kitchen, clothing, shoes, bags, food and wine, beauty, health, etc., for users to click to watch the video, then choose to buy .
AQUOS Sharp despise the S60U is also very intimate for parents built a "children lock" feature, you can set passwords for some applications, set the viewing time, etc., is definitely a good helper for parents, immediately save the bears addicted to television!
AQUOS Sharp despises the S60U There is also a magic technology that must mention, is the intelligent voice control function, simply press the remote control bottom of the middle voice control button can be a variety of voice control. From AQUOS Sharp's disregard for the S60U's voice setting menu, it currently supports three versions of Putonghua, Cantonese, and Sichuan, and also has six different voice voice announcements for users to choose from, as shown in the following figure:
What control can AQUOS Sharp deviate from the S60U's voice control? The author also conducted some demonstrations, including smart dialogue, TV function control, movie search, open application, query stocks/weather, etc. Just say what you want and TV will be implemented for you right away.
· Movie and TV content experience: IQIYI premium content, Hollywood 6 movie library full coverage of film and television content, AQUOS Sharp despise S60U boot will prompt the user "Welcome to use Galaxy Kiwi video service", select OK, you can enjoy IQIQI's high-quality VOD service covers 36 channels in the four major libraries, and hundreds of ministry's elite film sources.
AQUOS Sharp defies S60U's movie coverage with full coverage of the Chinese-language cinema, covering Hollywood's six major libraries, and even more exclusive Fox Lions Gates' new films.
AQUOS Sharp defies the S60U's video content also has a 4K version, users at home use AQUOS Sharp despise the S60U get a very exciting cinema effect.
· AQUOS Sharp scorns the S60U evaluation experience The most direct answer I will tell him is to first choose a big brand, which is not empty talk, because the big brand TV has a better manufacturer, better quality; has better The panel has better quality; it has stronger R&D strength and better system experience. Has a more powerful design capabilities, better appearance; has a wide coverage of the service system, after sales better!
AQUOS Sharp despise the S60U as the first heavy “love crystal†product after Foxconn’s creation of Sharp. Not only does it have Sharp Japanese original panels and Foxconn precision manufacturing, it has a powerful combination of software and hardware. At the same time, under the premise of ensuring product quality and craftsmanship, the content is more Internet-based and younger. Satisfy the 80,90 after the high demand for television quality, aesthetics, content resources, system experience.
While AQUOS Sharp despised the release of S60U, we also saw Sharp's series of “localization†developments, including the appearances of “Singerâ€, “The Brothers Runningâ€, and “The 72-storey Wonder Houseâ€. At the same time, Sharp also invited Dima Xi and Ma Sichun to serve as "star manager," and it is also attracting numerous powders and constantly narrowing the gap with young consumers.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
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