Perhaps it is because lighting is a small part of the home decoration, so the lamps that cost two or three thousand yuan to buy, many consumers often do not pay much attention to this. Recently, when the reporter investigated the lighting market in Nanchang, he found that the professional knowledge of the lighting market needs to be popularized.
The product is true and false, and the style of the lamp is similar.
The "璀璨" crystal lamp is a nobleman in the lamp, the price is high, the ordinary lamp is difficult to sell on thousands of yuan, and for the crystal lamp, the thousand yuan is the starting price. However, are the lamps on the market really made of crystal?
"Consumers use the price of crystal to buy the glass 1 Tang Ronghua told reporters that the crystal lamp is a crystal glass lamp. Crystal is a kind of glass purification product, according to the content of lead, its price is not the same. The higher the purity, the more expensive the price.
Therefore, driven by the interests, many merchants use glass to polish into a "crystal lamp", and affix a label with a very high price difference between the crystal lamps of high purity, and the consumers in the unknown are confused. It has always existed in many lighting markets. For example, the sheepskin lamp, although named as a sheepskin lamp, is not really made of sheepskin on the market. Most of them are made of parchment paper with similar texture. Because of the plasticity of parchment, manufacturers can produce a lot of unique sheepskin lamps. There are also sailing-style chandeliers, palace-style wall lamps, etc., which are very popular in the market. "There will be people who will tell you that this is Taiwanese sheepskin, which is made of domestic sheepskin, but it is actually sheepskin." Tang Ronghua said bluntly.
The price "folding discount" lamps are sold separately
So, how deep is the price of the lamp "catty"? “The price 'folding discount' is no longer fresh.†The lighting seller Wansheng introduced a common phenomenon to the reporter.
For example, when consumers are doing home improvement, they go to the lighting market to see the lighting. In general, the merchants will choose the lighting according to the requirements of the consumers. At this time, consumers will naturally "bargain" one by one. In general, the price of a group of lighting products is from the initial 3,000 yuan. After the consumer chooses and "cuts" well, it is probably more than 2,000 yuan.
At this time, if the consumer trades like this, then the business laughs. Therefore, many savvy consumers will ask the merchants to “discount†after they have chosen all the lighting and calculated the price. Many merchants will "discount" 100 to 200 yuan at this time. In this way, the original price of more than 3,000 yuan has already "shrinked" more than half.
"So, is there still a profit for the merchant?" The reporter wondered. "Of course, there are earning heads." According to Wansheng, although the transaction volume is around 2,000 yuan, the cost of the business is calculated at around 1,000 yuan!
Wansheng will collectively refer to the lamps he sells as European lamps. There are many styles of European style lamps, such as candle table chandeliers, shield wall lamps, and table lamps. Consumers can't see the material of the lamp. Wansheng pointed out that there are many kinds of materials, such as iron, copper, resin, ceramics, steel pipes and so on.
Even with the same materials, different treatments have different prices, such as painting and baking varnish. As the name implies, painting is to spray the paint; and baking varnish is to prevent the lamp holder from solidifying after painting, but to send the lamp holder into the paint booth. Electrothermal or far infrared heating to cure the paint layer. Since the effect and durability of the paint are better than those of the paint, the price is naturally more expensive.
Wansheng also told reporters that if the home improvement company brought consumers to buy lamps, the "catty" inside would be deeper. There are also many vendors who use information asymmetry to deceive consumers. Take the current high-grade, more fashionable metal lamps, a set of lamps with a price of more than 1,000 yuan, the low-voltage high-light lamp beads are included in the lamps and lanterns for sale. However, the consumer does not know this information, so the merchant sells the lamp beads and the lamps separately. A lamp with a wholesale price of 6 pts and a retail price of 2 yuan is taken out by the lamps that have been paid for, and sold separately. Yuan, 8 yuan or even 12 yuan. A luminaire usually has 10 to 20 low-voltage lamp beads. After careful calculation, consumers should spend more than one hundred yuan.
Small lighting is also famous
"Like this 2.5-inch downlight, there are two kinds of materials made of iron and aluminum die-casting. The price of iron is 5 yuan, and that of die-casting is 8 yuan, because iron is easy to rust." According to the introduction, like this kind of small things, sometimes there are businesses that don't explain, and the method of identification is very simple. Just use a small iron to try it.
Even with a few dollars of light, there are businesses that deliberately mislead consumption. “On one occasion, a couple came to our store to buy a light belt and pointed out the LED strips. I said it was 15 yuan per meter. They said that the price given to them by a store is 4 yuan per meter.†Wansheng Immediately understand that someone has sold the rice bubble rainbow as LED rainbow tube.
Although the rice bubble rainbow and the LED rainbow tube look almost the same, the structure is completely different. LED is the abbreviation of English light emitting diode (light emitting diode), its basic structure is an electroluminescent semiconductor material. The LED rainbow tube has a power of 1/6 of the rice bubble tube, which not only saves electricity, but also has long life, good stability and maintenance-free. Establish industry organizations to regulate market order
Many lighting store owners have the same view. There are more and more merchants in Nanchang, and the market competition is intensifying. In particular, various unfair competition methods have also increased. For example, malicious price hikes, product shoddy, etc., have disrupted the market order, and the market needs to be standardized.
The owner of a lighting store in Xiangshan Road said that the lighting industry in Nanchang needs to be standardized. The market should set up a lighting industry association. All merchants should unite to formulate a system, standardize market operations and eliminate unfair competition, so that the market can develop in a healthy manner.
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