Analysts claim that Apple TV will be on sale in the first half of next year

Rumored Apple TV prototype [IT168 News] According to foreign media reports, American investment bank Piper Jaffray analyst Gene Munster pointed out in an investor report Friday that Apple will release Apple TVs later this year, and Sales of the product will begin in the first half of 2013.

Munster pointed out in the report that Apple has made a decision on whether to launch TV products, and the major issue in the future is the time to market. According to Munster, the size of the Internet TV market in 2013 will reach about 110 million units. If Apple's market share is 5% to 10%, it will sell 5.5 to 11 million units. Calculated at an average selling price of $1,750, Apple's revenue in 2013 will increase by 4% to 8%.

Munster believes that Apple TVs will be between 42 and 55 inches in size, and Apple’s focus is on creating a revolutionary interface. The analyst said that the integration of Siri and compatibility with third-party devices will be the main selling point of Apple TV. Munster said that the design of this television will make it "a prominent core in the consumer's living room." In addition, Apple may launch an app store for TVs. Apple may also launch TV bare-metals that are not bundled with any channels, but may not do so at the beginning.

Munster said, "This may take 3 to 5 years. Although we believe that Apple will innovate current television content, the initial content may be similar to that provided by Apple TV set-top boxes and iTunes, and may even be similar to Hulu. ."

Tim Cook, Apple’s chief executive officer, hinted at the D10 conference hosted by AllThingsD that Apple will continue its exploration in the TV field. Cooke declined to say whether Apple would release televisions or other rumors of buzzing products, such as a smaller iPad or a cheaper iPhone. He said: "We will double the confidentiality of our products."