On the morning of May 28th, in the office of the Axe Marketing Center, an employee got a new issue of "Guzhen Lighting" and suddenly shouted excitedly.
In the previous issue of "Guzhen Lighting" newspaper "Recommendation of the book" column head, the general manager of the Australian lighting Pan Zhenhua to the general readers of the industry, especially the staff of the Australian company recommended a book called "for honor work." He said in the recommendation that he hopes that the employees of the Oaks can read the book and feel the joy of working for honor.
CEOs use the media to openly recommend books to their employees and share their experiences. This may be an unprecedented move in the lighting industry, not to mention that he has always been low-key. Why did Pan Zhenhua recommend the book "Working for Honor" to the readers in the industry? What kind of "good intentions" do you recommend to your employees? In people's eyes, the concern and speculation about Pan Zhenhua's motives far exceeds the interest in the content of the book.
A few days ago, the reporter took a great interest and conducted a face-to-face in-depth exchange with Pan Zhenhua. His candid analysis of the heart made the reporter get a trip to the heart and also experienced the good intentions of a boss.
Honor, the motivation of our work
A native of the ancient town, two years of teachers, seven years of salesman, fourteen years old.
In one sentence, it sums up Pan Zhenhua’s professional experience over the past two decades. As he said, “it’s that simpleâ€. However, in the opinion of the reporter, this is far from simple. This is just a modest word. The taste of this for more than 20 years may only be realized by Pan Zhenhua himself. To understand the deep motives of his recommendation for "Working for Honor," you may only find the answer from his experience.
From the teacher to the salesman, this is an interesting experience. In 1986, Pan Zhenhua graduated from Zhongshan Normal School and went to Zhennan Zhennan Middle School as a teacher. At that time, the ancient town was still “a land that had not been deeply developed.†The teacher was his only and the best choice. He fell in love with this profession in two years, but he also thought about it and got the conclusion: this is not the direction of his lifelong struggle. In 1988, he put down the "shelf" and became an ordinary salesman. It was seven years! In 1993, he was also a salesman who cooperated with Huayi to establish Huayi Communication Equipment Co., Ltd. to produce telephones. Later, he keenly smelled the signs of Wenzhou's lighting industry shifting to the ancient town. The ancient town lighting industry will form a scale. Therefore, he brewed a transformation, established Huayi Energy Saving Lamp Factory, and later changed its name to Aokes Lighting.
Pan Zhenhua (right) participates in the President Marketing Strategy Seminar
Pan Zhenhua believes that everyone should have different goals at different stages of their lives. He admits that work is of course related to money. However, he also said that in the three professional stages of teachers, salesmen and bosses, money is not the biggest driving force for his hard work. He regards work as his own business and puts the honor of individual, team and enterprise in an important position. pursued. "Only for the cause and work for honor, you can maintain a permanent working motivation, get recognition from the company and even the industry, and finally get your own 'river status.'"
“A certain lighting is now a hot and successful company, but ten years ago, its leader was only a supplier of accessories. If they only lived comfortably for money, the role of ten years ago is enough, but they are It is the honor, the 'river status of the rivers and lakes', and now there are enterprises." Pan Zhenhua gave the reporter an example.
“The lighting industry is a relatively small industry. After your efforts, you will soon be familiar with this circle, whether you are a boss, a professional manager or a general employee. If you want to be bright and long in the lighting industry, More and more bright, you have to look farther and higher, not only work for money, but more importantly, work for the honor, responsibility, and integrity of individuals and businesses, when you gain recognition and honor, money It’s just one of the manifestations of your own value."
Pan Zhenhua said that he is only a negligible drop of water in the lighting industry. He is less than a little bit sloppy about the industry. He just wants to share his thoughts and sparks with the readers of the industry, especially the employees of the Oaks. This spark has produced the greatest resonance in his recent work for Honor, and the growing sharing of thoughts is on the horizon.
Share, we progress together
“Solo is not as good as the musicâ€, “Share happiness doubles, share the pain and halveâ€, sharing is the happiest thing in the world. “Sharing†is the most spoken word in Pan Zhenhua’s conversation with reporters.
Nowadays, the lighting industry is in a stage of rapid development. This industry is no longer a “closed doorâ€. The rapid update of information is dazzling, and new ideas and new ideas are always impacting people's brains. "Today, only by constantly learning and improving yourself can we keep up with the pace of development of the industry and the times, and only by constantly learning, can we obtain our own honor and status." Two years of teaching career made Pan Zhenhua develop a book and study. Good habits; when the salesman has been continually drawing on nutrients in books and practice for seven years, his outlook on life and business philosophy is also completed at this stage; when he is a boss, he does not give up even when he is busy. Study, participate in MBA training classes, and selectively listen to expert lectures according to your needs.
Pan Zhenhua is a person who loves to learn, and is a person who will share. “When reading a book, attending a training or a lecture, my mind often seems to open up in an instant and find inspiration and feelings that cannot be found in actual work. The appearance of these inspirations and feelings will make me excited and force me to want to. Immediately share with my colleagues." The excited Pan Zhenhua used his hands to draw in the air, seeming to try to give the reporter a feeling of the wonderful feeling at that time. He gave the reporter an example:
Once he heard a speech from the famous corporate strategy expert Jiang Yuxiang, "Please give me the results". Jiang Yanxiang said in his speech that both the enterprise and the individual should pay attention to the results. Without results, everything is equal to empty talk. If a person does everything in order to complete the "task" principle, then this person may spend his life in the process of completing the "task". Therefore, to pursue the results, to use the "results" mentality to do the work, in the process of work can not always run through the "results" to be achieved.
Pan Zhenhua recalled that "Please give me the results" was shocked and shocked at the time. Our employees often confuse and equate tasks and results, and many times they are completing “tasks†rather than “resultsâ€. “When a day’s monk hits a day†is a task, but what is the purpose of the monk’s daily clock? This is the result that the monk is pursuing every day. It's hard to imagine that a lazy, decadent monk's bells will have a positive effect on people's warnings. But a full-fledged, positive-looking monk is not the same. His bells are sure to be long and bright.
Every time inspiration and experience appear in the study, Pan Zhenhua will try to come back to the company to communicate with the employees in the first time. He hopes that every employee can share his experience and happiness, and hope that every employee can grow.
But can Pan Zhenhua do so that every employee can directly share his harvest? In fact, many times he is only facing the middle and high level. Even if he can face all the staff personally, he can't do it every time.
In this way, a thought appeared in Pan Zhenhua's mind - to establish his own training college, hire a full-time dean, organize his own training group, and invite experts to regularly train employees, send high-level management to study, put new knowledge, new The idea is brought back to share with the employees, so he also has a platform and mechanism to share with you.
So, the first in-house training school in the lighting industry last year, the Ausch training institute was born! Creating a learning team and learning the image of the Australians has surfaced.
Reporter's notes
Pan Zhenhua said: "The Australian Academy of Training is not only training Australian talents, but also cultivating talents for the lighting industry and society. An employee cannot work for your business all his life. I think that when employees leave the Australian At that time or a few years later, looking back on the days of the Australians, he can say with gratitude, 'Ox has taught me a lot and helped me in my life', so I am satisfied."
A company belongs to society. The stronger it is, the more obvious its sociality is. Its behavior no longer belongs to the behavior of an individual or several people. Enterprises and CEOs must not only ensure the physical protection and improvement of employees, but also enhance the intangible aspects of skills, ideas and qualities, and give employees the correct planning and guidance in life and career. From this perspective, we can truly appreciate the good intentions of the Australian tycoon boss.
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