General Manager Wang Yaohai of Oupu, President Umeda of Japan Koizumi Co., Ltd., General Manager of Ou Pudong Quan Jianping answered questions from reporters on the market positioning and development strategy of "Op Koizumi".
Reporter: What is the purpose and significance of the cooperation between Ou Pu Lighting and Japan's Koizumi industry as the only brand with the most brand value of China's top 500 in 2004 and the only brand in the lighting industry?
General Manager Wang Yaohai: Taking the brand development strategy is the consistent direction of “Oppâ€. Being the top 500 brand value company in China is only one stage of our development strategy.
China has never lacked a good company engaged in lighting production, but a lack of creative companies that can truly provide high-quality products and system lighting solutions. We value the advanced production capacity and design capabilities of the Japanese side, which is a revolutionary thing for the Chinese lighting industry. The establishment of the Opal Koizumi joint venture is a decision made by both of us after more than two years of communication and understanding. This is the key step and the most important step. Providing first-class products and services to our target customers is the ultimate goal of Opal Koizumi. In this process, integration with Japanese, international management and ideas is an inevitable process. I think this will bring us some new things and bring something new to the Chinese lighting industry. Opal Koizumi will make more new attempts in these areas.
Reporter: Koizumi Industry is a leader in design and product manufacturing in the international lighting industry. Excuse me, in China, how does Koizumi’s role in Ou Puquan’s role position?
President Umeda: The lighting business is a business that brings light and brilliance. We can persist for decades, and it is the charm of this cause that deeply attracts us. This is the most important reason why we want to develop in China. The rapid growth of Opus in China is an important indicator of the Chinese market entering structural adjustment and brand competition, and market opportunities will follow. Opal Koizumi focuses on the development and application of shop lighting products for engineering channels. This has been investigated and carefully considered. With the company's market and brand operation capabilities in China, and integration into Koizumi's product design and program delivery capabilities, Opal Koizumi will present itself in the lighting industry with a brand new image. I think this is what Chinese consumers need and what the Chinese lighting industry needs.
Opal Koizumi will become an expert in the manufacture and application of lighting fixtures in China. This is our hope and our position.
Reporter: Excuse me, in the fierce competition in China's lighting market, what are the competitive advantages of Opal Koizumi?
General Manager Lu Jianping: Some framework descriptions have been made on the profile of our company. I am here to give you a more detailed explanation. The first is to design a first-class service concept. Before the product was delivered, our lighting solutions have already simulated the future lighting environment for our customers, ensuring the product design's pertinence, structural rationality and safety. Second, we will conduct regular and irregular dealer training and institutionalize it. Improving the quality of our dealer team is an important responsibility in our product marketing process. Let them know the most advanced design concepts and products in the industry in a timely manner, improve the agent's awareness and application level of lighting solutions, and fundamentally enhance the ability of regional agents to compete comprehensively. The third is the segmentation of the high-end market for commercial lighting. Our product range covers downlights, spotlights, grille panels, large chandeliers, grille lamps, etc., and boldly adopts CDM light sources and other advanced energy-saving light sources to improve product life and stability. Meet the high-end requirements of commercial lighting for lighting effects. This is both an advantage for our products and an advantage for our market expansion.
Reporter: What are the target groups of Opus Koizumi? How will you build your marketing network?
General Manager Wang Yaohai: Our target consumer groups are high-end stores that frequently change hands, newly-built high-end stores, office lighting needs of foreign-funded enterprises, chain stores of large companies, and regular sales.
Its consumer market is mainly in the following six places: various professional stores, such as cosmetics stores; various specialty stores, such as brand fashion stores; various food and beverage outlets, such as Western food bars; various supermarkets, such as large supermarkets; comprehensive shopping Places, such as large shopping centers; facility lighting, such as banking halls.
In the early stage, we will look for regional agents in the form of recruiting brand franchisees, focusing on coastal cities, central cities and provincial capital cities. After a period of market growth, we will take the initiative to conduct network-based surveys in key cities in the Mainland.
Reporter: In your company profile, there are three major support systems for dealers. Is there any connection between the three?
General Manager Lu Jianping: The sales support system is the source of our profit. It is the most intuitive embodiment of the three major systems in the market competition. The service system is the soul of our new company and the most valuable part of our logistics supply. The design and quality assurance system is our recognition of the program and products, and is the foundation of the three systems.
Reporter: Opt has a sound sales network in the lighting industry. Will Opal Koizumi use the existing network of Opal when recruiting agents?
General Manager Lu Jianping: The channel of the new company is completely different from that of Op. This is the difference between professional markets and engineering channels. We ask the new company to have a brand new network. When choosing an agent, whether it is the dealer of Op is not the standard we choose, whether it is suitable or not is the standard we choose. When developing agents, it will also rely on the existing network of Op. The new company will have a new plan, as will the staff structure.
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