[Hui Cong Lighting Network] "Chinese people are too smart, like to make quick money, do not like long-term interests." Wu Changjiang, president of NVC Lighting, China's largest lighting company, said, "Some companies will see what they are doing to make money. The funds to do, take liquid funds to stocks, to invest in minerals, real estate, the result of cash flow will have a big problem, this time the closure of some enterprises in the Pearl River Delta is because of this problem."
On February 19th, after the rain, Beijing was particularly cold. Wu Changjiang, a southerner, joked: "I don't think it would be so cold. I only wore a shirt when I got off the plane, just like many companies that used to live a good life. Before the crisis came, there was no awareness of winter."
"So, I feel that the economic crisis has come just right, and all Chinese companies have been reminded that they can no longer make the mistake of low-cost competition and scattered resources. Entrepreneurs should take out the money they have earned before and start a second venture in the crisis. Wu Changjiang said.
The 43-year-old Wu Changjiang is using practice to prove his view of expansion in the crisis. In Southeast Asia, he is accelerating the opening of stores by subsidizing dealers; in Europe, he has just acquired a R&D design team at a high price to carry out talent reserve; in China, he has increased investment in advertising marketing, when major manufacturers have put When the expensive advertisements in the airport and subway were removed, Wu Changjiang ordered the marketing director to win these billboards. "When others don't vote, you vote, consumers can remember that" Wu Changjiang thinks, "The global economic crisis has brought a golden opportunity to Chinese manufacturing."
The inevitability of the crisis
Author: This crisis has caused many processing enterprises in the Pearl River Delta to close down. What is the problem?
Wu Changjiang: Low-cost competition and resource fragmentation have led to the collapse of some enterprises. Some companies are reluctant to continue to invest, and they always want to do things like "four or two."
Some companies only pay attention to the immediate interests, just like the gross profit of the lighting industry in the past few years is quite high, many companies are only busy helping some foreign brands to do OEM work, producing OEM products, it seems that the company's profits are very good, very hot. However, this is not a long-term solution. I believe that companies must not lose the long-term interests of the company for the immediate benefit. First of all, the mentality is better, and it must be done in real life to last.
More than 10 years ago, I also made the OEM export of lamps. At that time, the profits were very good, but I think that the era of singing the Yan dance will definitely pass. I can't let the fate be in the hands of others. Later facts proved that the era of low-cost competition has passed.
After the introduction of the Labor Contract Law, labor costs have become higher, and Chinese companies have certainly not beaten Vietnam and India in this regard. Many companies in Taiwan and Hong Kong are now moving to Vietnam and India. The cost of one of their workers is six or seven hundred yuan a month, and our labor costs are twice that of them.
In the first two years, in 2006 and 2007, there was a “labor shortage†in Guangdong, and no labor could be found. I thought this was a precursor to the economic crisis. It seems that the stock market climbed to five or six thousand points. Everyone's business is very good. It is very dangerous to make money as long as you start work.
Therefore, the global economic crisis broke out last year is also inevitable. There are still many problems in the way of thinking and survival of our entrepreneurs. The economic crisis has only exposed these problems. Therefore, from a certain perspective, the economic crisis may not be a good thing, and we can let us wake up and reflect in advance.
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The Schottky Diode is another type of semiconductor diode which can be used in a variety of wave shaping, switching and rectification applications the same as any other junction diode. The main adavantage is that the forward voltage drop of a Schottky Diode is substantially less than the 0.7 volts of the conventional silicon pn-junction diode.
Schottky diodes have many useful applications from rectification, signal conditioning and switching, through to TTL and CMOS logic gates due mainly to their low power and fast switching speeds.
the Schottky Diode also known as a Schottky Barrier Diode is a solid-state semiconductor diode in which a metal electrode and an n-type semiconductor form the diodes ms-junction giving it two major advantages over traditional pn-junction diodes, a faster switching speed, and a low forward bias voltage.
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