Thinking from the demand side, creating an ecological Internet of Things, fully flipping traditional thinking

In the IT industry, the Internet of Things issue has been discussed for more than five years. The heat has not only been retired, but has gradually increased. Especially after the launch of the AI ​​in 2017, the integration of the two has made this trend bullish. The Internet of Things has subverted the traditional business thinking of IT systems. However, in terms of architecture, the system uses existing technologies on the market. The old technology and new application models have never occurred in the IT industry. The Internet of Things has not only turned over. The entire IT industry also redefines the role of every link in the industry chain.

The Internet of Things has distinctive features, and the traditional marketing model is already insufficient.

What are the changes in the Internet of Things that have brought about changes in the technology industry? Lin Zhixiang, senior associate of the IOT production line of the Friendship Group of the United Nations, takes its own experience as an example. "The past sales model of dealers is to run customers with products, but in the Internet of Things era, this set is completely unworkable." Look closely at the Internet of Things. The architecture, the main components include MCU, communication components, and sensors. Lin Zhixiang admits that there are no hardware components on the market that are designed for the Internet of Things. Now the components and other products used by the manufacturers are not used. Too big a difference, the difference is the new business model derived from the change of market type. In the past, it was difficult to satisfy customers by simply selling products. Now suppliers must take the initiative to start from the demand side and think about what the other products are doing. What do you want? Orders are only possible.

Thinking from the demand side to create an ecological circle

Lin Zhixiang takes the common doll machine on the streets of Taiwan as an example. In the past, the function of this type of machine was very simple. It was nothing more than coin-operated and game-playing. But then the owner found that the money returned by the employee to the machine seemed to be insufficient, but There is no data to prove the card, so recently manufacturers have installed sensors in the machine, recording each coin's coin extra, in order to compare the amount received by the employee, in addition, the manufacturer also sets the lens in the space above the doll machine. Then, let the lens connect to the network, the store owner can use the mobile phone to watch the internal condition of the machine from a distance, if the quantity of the goods is too low, then replenish the goods.

"This is the concept of the Internet of Things. With simple equipment, the problem of business owners can be solved." Lin Zhixiang pointed out that the IoT architecture of the doll machine does not require special sensors and communication components. In this case, if Or to sell a single sensor or communication IC according to the traditional business method, the customer will not pay the bill, because the business owner does not know how to solve the problem with this IC, "but if you can know the problem of the business owner, you can use the sensor and communication components. Together, telling the business owner how to solve it, the customer will pay the bill.” Lin Zhixiang explained that this is the particularity of the Internet of Things market, and this particularity is not only in a single field, but in other applications like this in the past few years. This is true of the smart homes and emerging smart city issues that have been raised.

Smart home and city, the architecture is similar in function

In smart homes and smart cities, the Internet of Things has become the backbone of the future. Both of them operate in the same way. They first capture data through the underlying sensing network and then upload the data to the cloud platform. The main difference between the two is the diversity of application and the transmission distance. The application of smart cities is diversified. In addition to the visible traffic and information systems in the city, the reservoirs, bridges and land monitoring in the periphery of the city are also It is regarded as a smart city in a broad sense.

Compared with smart cities with large geographical areas and diverse applications, smart homes have smaller space and main applications are mainly household appliances. However, the complexity of the system is not lost. The detection range of smart cities is large, but overall. The system is relatively simple, like a reservoir monitoring. The sensor only needs to send the data back at regular intervals, but the smart home not only needs to connect and control a large number of electrical appliances at the same time, but also overcome the spatial pattern and decoration inside the building to ensure The transmission will not be affected.

Combining the advantages of partners, the industrial ecosystem is indispensable

On the whole, the operating architecture of smart cities and smart homes is similar, but the functional orientation is different, so the required system components are different. Lin Zhixiang pointed out that smart cities need long-distance transmission, but the amount of data often does not have to be too large, so like Sigfox WAN technology such as LoRa and Sub1G will be more suitable. If there is big data transmission demand, NBIOT can also be used. As for the distance of smart home, the amount of data required for general electrical control is not large, so Zigbee, Bluetooth, Wi- LANs such as Fi will be a common standard. As for other components such as sensors, MCUs, etc., the difference between the two fields is not large.

As mentioned earlier, in the era of the Internet of Things, suppliers must start from the customer's needs to grasp business opportunities, as well as smart cities and smart home systems. These two systems require multiple technologies and suppliers must be fully satisfied. Therefore, not only must the products be complete, but also the ideal partners can be found externally. In the case of the United University Group, the original product line is quite rich, plus the resources of other groups in the United Nations General Holdings, For example, at both ends of the LAN and WAN, the products are very complete, the external partner part, the United University of China Friendship Group and a number of different fields of IDH (integrated design company) cooperation, through IDH's powerful customized design capabilities, service terminals Using customers, Lin Zhixiang pointed out that most of the users of the IoT system are small and medium-sized enterprises, but the scale is small but the number is large. IDH can directly connect with this group, and together with the complete product line of Datongda Youshang Group, it will create the most Adaptation system.

From point to point, supply and demand cooperation will be closer

The cooperation model between Datongda Youshang Group and IDH will continue. In the future, the plan will be extended to SI (system integrator). Lin Zhixiang emphasized that in the Internet of Things era, it is impossible for a company to take the whole market and the symbiotic industrial ecological chain. It is an inevitable trend, and only through the ecological chain, both the supply and demand sides can only expand from the point-to-point single product purchase to the face-to-face overall product strategy, so that the two sides can clearly and completely define the layout and vision of the Internet of Things market.

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