Recently, TCL teamed up with the happy twisted stage drama "Aunt Li of Li Tea" to perform a formal performance at the Hefei Grand Theater. The atmosphere was lively and the performance was a great success. At the same time, a high-participation interactive drama experience event organized by TCL was also kicked off outside the theater.
In 2018, TCL's drama marketing opened a new chapter with innovative marketing methods of various revamps.
Deep communication with users, TCL interactive marketing new upgrade
TCL, who has been deeply involved in the field of drama marketing, has applied the various methods of drama marketing to the extreme in this Hefei event. In the theater, TCL skillfully integrates the performance and experience of the product through scene layout, lines, plots, etc., allowing the products and dramas to blend together to form a subtle connection between products, brands and dramas. Outside the theater, TCL has ingeniously set up an interactive drama field experience area. In this area, the live drama audience has experienced the high-end intelligent life scene carefully created by TCL.
The most striking thing is that the drama actor brought the drama to the stage, actively interacted with the audience, and let the audience participate in the performance, causing everyone to stop and watch. Many people said: "The drama has been seen countless times, but it is the first time to get close to a drama actor like this!"
In addition, TCL also passed the wonderful live broadcast of Net Red on the same day, attracting many netizens to pay attention. According to statistics, the number of people watching videos online during the day exceeded 300,000, and the total number of live broadcasts reached a staggering 5.151 million. Not only that, TCL also opened its own official vibrato account on the short video platform, and released a short video of the event.
TCL has successfully interacted with consumers with interesting, effective and materialized three-dimensional cultural communication channels and continuous innovation in entertainment marketing models, and has won high recognition and emotional resonance from consumers.
TCL keeps up with the trend of the times and insists on innovative entertainment marketing model
With the rapid advancement of technology, the speed of marketing has changed at the same pace. It took us decades to enter the Internet age, and in just a few years, mobile internet has gradually occupied the mainstream. Due to the rapid development of mobile internet, content forms such as live broadcast and short video have begun to gain popularity. According to this objective situation, the marketing model will naturally also be innovated.
TCL has fully achieved this in the interactive marketing of the "Aunt Li Tea" Hefei performance.
While adopting the most popular entertainment marketing model such as live broadcast and short video, TCL's interactive drama experience brings a distinctive sense of drama, which makes the drama intuitive and warm. While keeping up with the trend of entertainment marketing, TCL is constantly advancing with the times, stepping up its own pace of innovation, continuously introducing more advanced products and leading the trend of technology.
Since joining hands with drama in 2015, TCL's drama marketing has become one of the signatures in the TCL Entertainment Marketing section. On this basis, TCL will take advantage of the trend to achieve the continued upgrade of entertainment marketing, bringing more vivid drama culture and new life experience to Chinese consumers.
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