On December 22nd, the 4th National Congress of Chinese Opera Performance Association and the 1st Chinese Opera Performance Art hosted by the Chinese Opera Performance Society and the People's Government of Yixiu District of Anqing and organized by Digital World (Beijing) Technology & Culture Co., Ltd. The VR Industry Summit Forum was held in Anqing, and VR Network () as a specially invited media participated in the forum.
The forum focused on the topic of contemporary integration of traditional opera performing arts and modern science and technology and interactive interaction with virtual reality VR new industries to promote the creative transformation and innovative development of Chinese opera performance arts, broadening the application fields of modern science and technology and the way forward .
Yang Xiaohua, editor-in-chief of China Cultural News, published a speech in the forum. The content is as follows:
The Enlightened Digital Group chose the hometown of Huangmei Opera and Anqing, the source of the Beijing Opera, to promote the integration of digital and art, which is of special strategic significance. And our Anqing government can choose such a business to promote, but also reflects the government's forward-looking.
Today, I discuss the aesthetic fission in the new media environment from the perspective of media and aesthetics.
VR technology is the future direction of development. According to relevant investment statistics, in 2017, VR investment has reached more than 90 billion U.S. dollars worldwide. This kind of technology, in the past, seems to be a fantasy for many people, and in two or three. Within a year we are active in all areas of our lives. In my view, opera is the most typical and fullest form of Chinese aesthetics. In drama, it precipitates the brilliant achievements of Chinese people in art calligraphy and sculpture, and forms a unified and complete aesthetic paradigm.
The aesthetics of the opera show the Chinese people's thoughts, emotions, pursuits and life ideals. Until today, there are still people of all ages who hope to find the most beautiful feelings about life on the local stage of opera. After several hundred years of historical changes, operas have formed today's art forms. Are we actively challenged or passively challenged? Such project cooperation intentions I think this is an active challenge posture in our country in the field of digital creative industries. Technology is still relatively backward with the West, so this is not just a matter between our private and business.
In fact, in the 19th top-level design, the aesthetic call to the future has been paved. In the past we all talked about people’s needs for material culture, but they have not said anything beautiful. However, in the 19th NBA, we mentioned “beautifulnessâ€. It is not a simple matter. It must have deep academic considerations and political strategic considerations. , so I think that this is the consciousness of the aesthetic consciousness in the country's top design penetration.
The liberation of aesthetics is the most fundamental form of liberation. In the cultural industry, the digital industry has more than 70% of its innovative and creative capabilities. In 2017, the scale of our online games industry has exceeded 200 billion yuan, which means that he accounts for 5% of the total value of the cultural industry. Has become a pillar industry. These digital statistics have penetrated into our lives and details and become our way of life. In this revolutionary change of the new media environment, we are welcoming a fission in aesthetics.
In this era, the media environment is undergoing tremendous changes. The concept of media environment was first proposed by Marshall McLuhan. He emphasized that through an environment-integrated approach, people and society have a profound interaction with each other. He told us that the media is an extension of the human body and spirit. The media has changed the way people exist and has reconstructed how people feel and how they feel about the world. So today, we should not only regard the media as a tool that can be easily constrained in our hands, but also as an active presence that actively changes our lives.
Harvard University had published a book in which it put forward a point of view: oral culture is the medium, and writing culture is the secondary medium. So far, the earliest words were born thousands of years ago. For a long time, we have no text. The existence and development of human beings depends on oral communication. McLuhan called this a tribal life and later appeared text and even printed media. Every revolution in the media is a rebalancing of the human senses system. After the development to today, especially after we experienced VR technology, McLuhan thinks that we may return to the tribal life again. It was isolated and eradicated by the era of writing and printing, and in the electronic era (broadcasting-movie-television-internet-things). Networking) is re-summoned and activated. We can imagine that the famous artists in the history of the opera will use these technologies to come back to us to interpret those classic shows and how we will be deterred by our psychology. So I think this is a revolution and fission of the media.
The new medium represented by VR is a highly integrated, three-dimensional organic reconstruction of the visual, auditory, tactile, and motor sensations between humans and human beings and human beings with the support of artificial intelligence and big data. Time and space have been compressed unprecedentedly, and the sense of history and space have been eliminated unprecedentedly. All existences may be instantiated at present. The extensive connection between man and the world, the existence of human beings is revealed in an unprecedented manner.
Before industrialization, we experienced the “earth-and-earth aesthetics†stage of mankind for thousands of years. At that stage people would think that he belongs to a social group, and the existence of the group is his instinctive existence. At the "machine aesthetics" stage, we feel that the presentation of concise physical geometry is the most beautiful. By now, we will be reactivated by VR technology to activate life aesthetics.
With such a basic understanding of aesthetics, from the birth of opera to today, opera has always embodied the aesthetic changes of mankind and the Chinese nation. In the Horde era, the factors of the operas used ceremonies such as solbitics to maintain the majesty and mystery of spiritual power. In the era of printing, operas have matured to the edge of the game and served as a tool for the development of secular order. In the electronic age, operas attained a lofty artistic status and faced the challenge of media decomposition. Therefore, in the challenge of the new media, the drama and the efforts of various media, whether he is standing in the sky or the dignity of life again:
· As a comprehensive inventory of ethnic aesthetic genes, drama still has plenty of vitality. Many folk song singers have absorbed a lot of techniques and their grasp of characters in operas, effectively helping them perform in the middle of singing.
· As the life aesthetics built on the human body and the irreplaceability of performing arts, he is using our body to express our inner world.
As a new modernity that can be reconstructed, it still has great space for exploration and growth.
So I have confidence in the development and prosperity of opera in the new media environment. But for the relationship between technology and art, Pique della Mirandola said in "On Human Dignity":
God created man in a very uncertain concept and put him in the center of the world. Then hum mankind: 'Ah Adam, what we have given you, and the body of non-eternal immortality, are not your own uniqueness. After all, you need to conceive and realize your own home, your own way of life, and your own skills based on your ideals and judgments. And all this is the dream and pursuit you most want.
The rest of the world’s natural nature has been stipulated, and it is always within the natural framework that we have determined. You are not the same, you are not subject to this restriction, and you can give your own nature a world-wide scope according to your wishes...
You are your own creator, your own designer and shaper. Therefore, whatever kind of preferred styling you choose for yourself, you have the right to fall, and you have the right to sink to the bottom of life. Which end is called animal nature. Of course, you also have the right to follow the judgment and guidance of your own soul, to climb up to a higher level of life, and to be reborn there. This realm is called holiness. â€
Therefore, the holy realm is an aesthetic world that we freely and consciously create. This is not the true desert in The Matrix, but the true human Eden.
The VR Network learned that this conference included leaders from the Ministry of Culture, Anqing City, Yixiu District, and Tsinghua University, who attended the event. Wang Xuan, President of Digital World, He Yimin, CEO of Digital World, and CEO of VR Virtual Reality Liu Yong, Founder of Qing Hitomi Vision Zuo Houchao, Deputy Director of the New Media Department of China Intercontinental Communication Center Xiang Yi, Li Hongxin, General Manager of Beijing Disheng Digital, Xie Haifeng, CEO of Blockboard Chuangyi Technology, and Zhang Wulong, Director of Beijing Huijing Technology Market, etc. Reality industry big coffee came to the scene. In addition, more than 50 authoritative experts in the theatrical profession participated in the conference and recorded the drama +VR in the future. The 14 opera masters also gathered in Anqing to perform a special performance by Hui Min. They did not forget the beginning of the heart and played in the people.
More reports on the first Chinese opera performance art + VR industry summit forum, please continue to focus on VR network (WeChat public number: VR platform).
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