Building a top-flight capital SMG's five-star sports to complete a new round of financing

On December 13th, Shanghai Culture, Radio, Film and Television Group Co., Ltd. and Shanghai Jiushi (Group) Co., Ltd. announced the formal establishment of a strategic partnership with Shanghai Jiushi Sports Industry Development (Group) Co., Ltd. and Shanghai Jiushi Investment Management Co., Ltd. Capitalizing on Five Star Sports Media Co., Ltd., it became the second largest shareholder of Wuxing Sports. The two sides injected their respective resources into five-star sports and promoted the rapid landing and development of sports undertakings and industries.

In recent years, the sports industry has become a new economic growth point. The Shanghai Municipal Government has promulgated relevant documents such as the "Implementation Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption," and has strongly supported the integration and development of the sports industry and the upgrading of consumption so as to further enhance the urban style and function. As Shanghai has the most abundant sports related resources, Shanghai Jiushi (Group) Co., Ltd. and Shanghai Culture, Radio, Film & Television Group Co., Ltd. (SMG), through the establishment of strategic partnership, and the first in the sports sector to achieve the connection, will be solid To promote the overall cooperation between the two groups, to play an active role in accelerating the deepening of state-owned enterprise reforms and media reforms, promoting the development of related industries, and continuing to develop and expand Shanghai's cultural and sports undertakings.

It is understood that after the signing of the contract, the partners will jointly build a higher level of resources integration around a series of goals such as “Build Shanghai City Business Cards, Build First-Race Tournaments, Efficiently Use Cluster Events, Create Excellent Stadium Operations, and Highlight Shanghai Sports Features”. The platform accelerates the deep layout of the whole industry chain of sports and promotes the development of Shanghai from a “sports market” to a “sports strong city”.

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