Will the lighting sales practitioner be replaced by a designer?
Release date: 2017-12-18 Source : arrogant LED network share: 
Now most of the lighting manufacturers are transforming from channel-oriented to terminal-oriented, and the sales of lamps and lanterns are turning to the role of lighting designers to match the interior designers for lighting design. Therefore, the original lighting salesmen must learn professional lighting knowledge. In order to carry out the transformation of functions and keep up with the development of the times.
So, is it “the lamp sales practitioners will be replaced by designers †or “ there will be more opportunities for the sales of lamps with designer capabilities �
In fact, you are more or less able to feel some of these changes in the lighting industry. The rapid spread of LEDs not only stays in LEDs, but also helps Party A save electricity bills and replace them with traditional luminaires. LEDs are increasingly subdivided in various professional fields, and professional knowledge is particularly important for sales in the lighting industry.
In terms of lighting products, the rapid popularization and development of online shopping directly impacts people's consumption habits. More and more people choose to purchase the lamps used by the family online, and the sales situation of the stores is not as good as before. Channel dealers have been severely affected. At the same time, more and more families choose the decoration company to carry out the overall design, the decoration company's contract labor and materials, direct docking factory, once again let the channel merchants frost on the snow.
The sales volume of NVC double 11 is the sales volume of many provincial distribution agents for several years.
As early as 2012, Ma Yun and Wang Jianlin gambled on the news of one hundred million to cheer everyone up. In recent years, more and more shopping malls have undergone transformations, with services and experiences that are not accessible to online shopping as a means of attracting customers. Pay particular attention to the experience that the decoration brings to the customer. Therefore, the application of lighting is becoming more and more important, and the lighting designer branch will follow. In order to bring a better experience to customers, more Party A will follow the advice of interior designers and lighting designers to purchase lamps. It is increasingly difficult for sales people to go door-to-door or to wait for customers to come to the door. The sales process is designed by designers. It has been completed directly in the design process.
How to guide customers to buy by design? The following can help you
Customized or mainstream lighting effects in specific markets
For designers, luminaires are more than just lighting functions. They must be aesthetically pleasing, coordinated, and provide the right lighting effects in a proper environment to create a comfortable atmosphere. Mass production of mass-produced lamps can no longer fully meet the needs of Party A and designers. The sales and demand for customized lamps have increased year by year. Therefore, in addition to lighting products, we must also meet the individual needs of customers, and customize the lighting effects for customers.
In terms of commercial photos, lighting effects customization has been relatively mature. For the clothing market, seafood market, furniture market, meat food market, plant market, etc., there have been special lightings matching these markets. There are more subdivisions such as the furniture market: mahogany furniture, European furniture, office furniture. The lamps used are different.
Increased demand for sales staff
The transformation of the sales form has higher requirements for the sales staff. For the lighting industry, the fast-growing companies will transform from the original single-provided luminaire to the system solution provider, providing a one-stop solution for “ design + product + service â€. This is a great challenge for the dealers and salesmen in the original sales system of the enterprise. To adapt to the times and improve their self-ability, they can survive in this fierce battle. If they are stagnant, they will eventually face unemployment.
Designer sales will become dominant
While the products are in good condition, the sales can not only be shallow and the wattage and quality assurance of the lamps introduced by the customers. It is necessary to assist the designers and Party A to play visual marketing and experience the ace of marketing. And to make the customer have a better visual experience, a deeper understanding of the luminaire is also essential.
New sales need to help adjust the lighting matching plan of Party A according to the changes in the market. That is to say, the sales itself is the designer, and the space created by your lamps will speak. You don't need to say "this thing is very high-end", because the customer is looking at the "high-end atmosphere", you do not need to introduce this is French elegance, the customer is consciously honored.
When communicating with customers, what you need is no longer the words of sales, but professional knowledge, how many color temperature lamps should be used, how much illumination is achieved, why do you need such angles, and how the fixtures should be installed when installed. Wait a minute. These are all talks, and they are the key to whether customers can sign.
Professional decision ability. The industry change is not a matter of moments. In the next few years, the sales of lamps and lanterns will not face immediate unemployment, but it is imperative to be in peace.
User opinion
@æ¢å»ºèŠ³ Jessie: Sales that don't understand design are not good engineers!
@LUNO绿能: A designer who can understand the inner heart of a customer is the protagonist of the future.
@Handshake with light: sales must understand technology, technology must understand design, design must understand customer psychology, compound talents will not be eliminated.
@马大帅: Consultant sales.
@ç¹ç¯ç½‘CEO Chen Zhaocan: I can only agree with some of the views in the text! The lighting effect is part of the luminaire design, which is easy to standardize with the luminaire, and the luminaire sales involve not only the lighting and lighting effects themselves, but also the design of more emotional factors. Therefore, it can only be said that there will be more opportunities for the sale of lamps with design capabilities.
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