According to people familiar with the matter, Sina Technology revealed that while LeTV Films has been renamed “New LeTV Entertainmentâ€, LeTV’s new name change job is also in progress. The company's new name is set as "New Music Vision Home" and Logo will also be changed.
At the end of September, LeTV had issued an announcement to rename the company as New LeTV Information Technology (Beijing) Co., Ltd. The reason for LeTV's listed company system and LeTV's rebranding is, on the one hand, adding "new", indicating a complete cut with the non-listed system.
Informed sources told Sina Technology that “LeTV†owns ownership of the trademark system, and that the future non-listed systems of LeTV and LeTV will also be renamed.
Another aspect of the name change is the change in business positioning. LeTV is renamed as the new LeTV Entertainment and its positioning is mainly the development of IP, the vertical operation of IP, the development of derivative products, creating a vertical closed loop. At present, LeTV has submitted a renamed application.
In addition, the new music as the future will also emphasize the opening of the ecological building, the content will be fully open to other video platforms, positioning the entire family big screen entertainment market.
According to informed sources, the change of LeTV's new name to “New Lejia Wise Family†also means changing the orientation of smart homes. However, for LeTV, the current top priority is LeTV’s sales, and the actual implementation of smart family strategy is still a hindsight.
In October of this year, after the resignation of former LeTV CEO Liang Jun, New LeTV established the new LeTV management committee, Zhang Zhaoren as chairman of the new LeTV management committee, Liu Shuqing as vice chairman of the new LeTV management committee, and Sun Hongbin, Zhang Zhiwei, Yuan Bin, and Li Yuhao as members of the committee.
Earlier news that Sun Hongbin has started the new music as the renamed, including LeTV, LeTV to create new and LeTV, etc., to form a new music entertainment section. In the planning of Sun Hongbin, it is hoped that this system will be linked to the previous travel and tourism projects acquired from Wanda.
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