Nielsen announced in Beijing on October 19 that it will publish the "2015 Internet Television Development Blue Book." It is reported that the "Blue Book" is based on an objective analysis of Nelson's audience behavior, demographic characteristics, content preferences, communication methods, and advertising value of Internet TV. The "Blue Book" will explore Internet TV. Future trends.
Nielsen's research found that OTT Internet TV audience has gradually penetrated and expanded from young people to the entire age group. At the same time, it has made great progress in the content of Internet TV and the depth and breadth of the use of service resources. The application of Internet TV has gradually become a family. An important part of life, it also means that the Internet TV ecosystem built around the various aspects of the industrial structure and the chain will usher in even greater industrial space and market opportunities.
The report pointed out that whether it is traditional media or new media, the source of its value is ultimately derived from the large-scale audience market. The return of family viewing scenes on the one hand will accelerate the integration of multi-source resources such as media parties, content parties, licensees, and advertising parties. The process and market expansion process promotes industrial upgrading and economies of scale. On the other hand, with the help of the interactive, open, and active choices of the Internet TV platform technology, manufacturers and retailers from the Internet TV industry chain are Social platform applications, information service applications, games, and entertainment applications can all be incorporated into the overall industrial ecology in various forms. They can jointly promote and form a comprehensive information and lifestyle service platform around the family such as media, entertainment, communication, and consumption.
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