North American major brands of bulbs entered the price killing battle, becoming the hardest hit area of ​​global LED bulbs, but the decline in August tends to ease, according to market statistics, the North American market replaces 40-watt, 60-watt bulbs Both declines were sharply reduced to less than 5%, with a decline of between 3.7 and 3.9%. The decline in the North American market slowed down, stimulating the global average decline in August to be controlled within 2.3%.
Since July, the United States has once again become the region where the price of bulbs has dropped the most. It is mainly because Cree, Philips and other manufacturers adopt packaged promotion strategies to increase sales and market share at low prices. According to statistics, the North market replaced 40 watts in July. The LED bulbs dropped 14.7%, and the replacement of 60-watt bulbs also fell 9.5%, mainly due to the launch of promotional activities by international manufacturers.
According to statistics, in the promotion held by Cree in July, 8.5 watts of 6-pack LEDs fell to 62.26 dollars, and another 4-piece 6-watt LED bulbs fell to 27 dollars, a drop of 30%; instead of replacing 60 watts of incandescent lamps In terms of LED bulbs, Philips 11-watt bulbs fell to $45.51 in 4 packs, down 20%; 8.5-watt bulbs in $6.22, down 2.57%; CREE 13.5-watt bulbs in 6 packs It fell to 62.26 US dollars, a 20% drop.
The three major brands in North America are Philips, Cree, and GE. In April, Philips ignited the price war in the name of promotion. The speed of Cree and GE has been followed by the market. After a drastic price cut, the North American market slowed down in August. According to statistics, North America’s LED bulbs replacing 40-watt incandescent lamps fell to 3.7% in August; the replacement for 60-watt LED bulbs fell to 3.9%. Compared with July, it has been significantly relieved.
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