On July 23, the “Guangdong LED Lighting Supply Chain High-Level Tour Seminar†was held in the Carinna Grand Hotel in Foshan Chancheng District. The seminar aimed at Foshan LED lighting companies eager for cost-effective accessories manufacturers to appeal, integrate the entire industry chain resources, including lamp beads, drive ICs, power supplies, professional stores and other high-quality enterprises came to Foshan to facilitate the upgrade of Foshan LED industry.
The seminar was jointly sponsored by Gaogong LED and Foshan Lighting Association, and was strongly supported by local governments, enterprises and the media. It covers key elements such as regional industry supporting enterprises, governments, associations, media and exhibition platforms. Lighting companies offer complete lighting solutions from package to product, policy to promotion, channel to marketing.
The meeting attracted Chen Bin, general manager of Guangdong Zhonglong Transportation, Xu Liancheng, deputy general manager of Guangdong Zhaoxin, Wu Yulin, president of Foshan Lighting Association, and Zhang Hua, secretary-general of the Foshan Lighting Association, and attended the meeting. The foot has doubled.
Zhang Xiaofei, CEO of Gaogong LED, said that last year, the output value of the domestic LED industry reached 205.9 billion yuan, a year-on-year increase of 34%. This year, the output value of the LED industry will be close to 300 billion yuan, a year-on-year increase of 50%. Among them, indoor lighting will increase by more than 120%, and outdoor lighting will increase by more than 100%. In terms of LED production value, the proportion of indoor lighting will exceed 28%, and the proportion of outdoor lighting will exceed 8%.
All of this data is a positive signal for the LED industry, and it also leads to increased competition in lighting applications, product prices have fallen sharply, and the increase in corporate revenues is very common.
Up to now, there have been no actual development plans for the industry government, and no specific standards have been introduced. Most of the LED companies are relatively young, and many problems have arisen. For example, the pursuit of low-end products "cost-effective", limited corporate brand influence, long-term development awareness is not strong, weak technology, plagiarism, light research and development, low profitability.
In the face of the future, how should LED lighting companies get out of the predicament? Zhang Xiaofei thinks that it should be considered from the following three aspects. First, seek brand breakthroughs, change the brand image of low-end and low-end, form a three-tiered brand of high, medium and low, and fully meet consumer demand. Secondly, pay attention to the re-structuring and strengthening of channels, and supplement the network channels; once again, pay attention to the strengthening of the company's own strength, and achieve all-round improvement from the aspects of product, strategy, positioning, capital, management, quality and technology.
The seminar was jointly sponsored by Gaogong LED and Foshan Lighting Association, and was strongly supported by local governments, enterprises and the media. It covers key elements such as regional industry supporting enterprises, governments, associations, media and exhibition platforms. Lighting companies offer complete lighting solutions from package to product, policy to promotion, channel to marketing.
The meeting attracted Chen Bin, general manager of Guangdong Zhonglong Transportation, Xu Liancheng, deputy general manager of Guangdong Zhaoxin, Wu Yulin, president of Foshan Lighting Association, and Zhang Hua, secretary-general of the Foshan Lighting Association, and attended the meeting. The foot has doubled.
Zhang Xiaofei, CEO of Gaogong LED, said that last year, the output value of the domestic LED industry reached 205.9 billion yuan, a year-on-year increase of 34%. This year, the output value of the LED industry will be close to 300 billion yuan, a year-on-year increase of 50%. Among them, indoor lighting will increase by more than 120%, and outdoor lighting will increase by more than 100%. In terms of LED production value, the proportion of indoor lighting will exceed 28%, and the proportion of outdoor lighting will exceed 8%.
All of this data is a positive signal for the LED industry, and it also leads to increased competition in lighting applications, product prices have fallen sharply, and the increase in corporate revenues is very common.
Up to now, there have been no actual development plans for the industry government, and no specific standards have been introduced. Most of the LED companies are relatively young, and many problems have arisen. For example, the pursuit of low-end products "cost-effective", limited corporate brand influence, long-term development awareness is not strong, weak technology, plagiarism, light research and development, low profitability.
In the face of the future, how should LED lighting companies get out of the predicament? Zhang Xiaofei thinks that it should be considered from the following three aspects. First, seek brand breakthroughs, change the brand image of low-end and low-end, form a three-tiered brand of high, medium and low, and fully meet consumer demand. Secondly, pay attention to the re-structuring and strengthening of channels, and supplement the network channels; once again, pay attention to the strengthening of the company's own strength, and achieve all-round improvement from the aspects of product, strategy, positioning, capital, management, quality and technology.
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