Maslow's demand theory points out that when basic needs such as survival and security are met, human beings will pursue more respect and self-realization, and this characteristic is also revealed in the household appliance consumer market . Zhongguancun online survey shows that 91% of consumers in China are willing to pay for personalized design, especially when the requirements of quality, safety, price, function and so on are gradually satisfied, the expression of individual value becomes the consumer. The important factors, and the resulting revolution in home appliance design and design concepts have also come. From "quality" to "grade"       Once upon a time, in the age when materials were relatively scarce, home appliances could be said to be veritable luxury consumer goods. Quality and durability were the most important attributes of consumers at that time. After all, an electrical appliance would have to be used for a lifetime, and some even became a heirloom. At that time, the home appliances were not only insulated from art, but even the impression left was rough and heavy. With the development of the times, the abundance of material life and the development of science and technology, people's eyes are no longer limited to the single function of home appliances, thin color such as color TV, brushed metal panel refrigerator, cabinet-type integrated machine door Washing machine ... The trend of home appliance art is also rising.       "We hope to pass on a life concept to users through new products. The washing machine is not only a simple laundry tool, but also can be integrated with the whole home, and become an extension of the user's thinking and taste." The relevant person in charge of the Matsushita Clean Research Institute said. It is understood that Matsushita Washing Machine has made a series of bold breakthroughs in design style in recent years. In addition to the release of the washing machine concept machine with Porsche Design, it also launched the first high-end product with cabinet-type integrated door design for the domestic market . - Panasonic cabinet washing machine Cuble Royal Platinum series . This product combines aesthetic design with minimalist style, and follows the "flat and unconventional" design concept, which can be matched with different styles of home environment to meet the needs of different users. From "life" to "enjoyment"       Reviewing the development of washing machine products, from satisfying the initial washing needs, to the comprehensive care of the integrated care, to the artistic door opened by the flat cabinet design, the improvement of consumers' purchasing power and aesthetic taste is obviously the main driving behind force. Panasonic cabinet washing machine Cuble Royal Platinum series breaks the design of traditional home appliances, innovative cabinet-style integrated door design, so that the laundry is upgraded from "opening window" to "opening the door"; 38 -inch super flat diamond tempered glass, with squat The elegant black body creates a flat and unconventional visual effect. At the same time, following the design principle of “less is moreâ€, the Panasonic cabinet-type washing machine Cuble Royal Platinum series also adopts a slimmer “cabinet†body, which can be used in the bathroom, kitchen, balcony or living room. Incorporating into one, while releasing more indoor space, it combines the sense of science and technology with the artistic atmosphere.
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