Both the Olympic venues and the China Pavilion of the World Expo have attracted a lot of attention with their dazzling appearance, and as a result, they have become the focus of attention. And these LED lighting equipment comes from the same provider - CREE.
Cree, known for its “silicon carbide technologyâ€, is one of the world's four largest chip giants in the LED market with Philips, Osram and Nichia. According to data just released by Career, its 2010 fiscal year revenue reached 850 million US dollars, an increase of 53%; net profit increased by 402% to 152.3 million US dollars.
“China's LED lighting market is an important factor in the growth of Cree's revenue.†CREE is the general manager of the China market, the first group of experts in the National Semiconductor Lighting Project, and the director of the Semiconductor Lighting Committee of the China Lighting Association and the Shanghai Optoelectronics Industry Association. Tang Guoqing, executive vice chairman, analyzed this.
China Pavilion uses Cree products
Based on the two-wing Curry's Chinese market layout
As early as November 9, 2009, when Cree signed an agreement to purchase a 55,000-square-meter factory in Huizhou, Guangdong Province, China, Cree said it would become Cree's first chip production base outside North America. Cree Chairman Chuck Swoboda said: “More than half of Cree employees work in China, and most of them work in the current Huizhou factory. Cree also announced that Huizhou has joined Cree's LED City Project, an international project aimed at Promote LED energy-efficient lighting applications.
This is just one of the two wings of Cree's China industrial chain layout. Cree has a complete LED industry chain layout in China, covering all industrial processes from materials to epitaxial wafers, chips to packaging and lighting solutions. Tang Guoqing said that Career's market layout in China is mainly divided into two major blocks, one is the Greater China East (including the Northeast) centered on Shanghai, and the other is the South China area centered on Shenzhen. There are ten offices under these two large areas, responsible for Cree's specific LED business. Tang Guoqing also revealed that the reason why Career is not investing heavily in China to build the LED industry is "to gain a 20% import tariff advantage while being close to the market and customers."
Career's layout is based on the correct choice of the LED industry in China. In China, at the end of the last century and the beginning of this century, the optoelectronics industry, especially the LED market, experienced a large stage of development. However, after 2001, due to the global economy, especially the electronic information industry, the market growth was weak. After the re-raising of the LED market in 2003, the global optoelectronic industry has gradually recovered. With the application of the Beijing Olympic Games, the Shanghai World Expo, and the Guangzhou Asian Games and other international events, China's LED lighting technology has gradually matured. China is also becoming the largest market for lighting applications.
Localization combined with internationalized Curry's Chinese sentiment
According to the data, China has initially formed a relatively complete industrial chain from epitaxial wafer production, chip fabrication, and device packaging integration. Now, enterprises above the scale of semiconductor LED devices and lighting systems in the country have occupied a considerable position in the international packaging market. Share. In the decorative lighting, automotive lighting market, traffic lights, LED lighting has great potential.
Career's business in the Chinese market is mainly divided into two aspects: one is the display business and the other is the lighting business. Cree's lighting business in China is much larger than the display. With the acquisition of Huagang, the company has left the original sales team and established a unique marketing model of “one direct sales + two agents†in China, which truly realizes the combination of “localization and internationalizationâ€. With this effective team, Cree has won almost all markets in China except Tibet. According to Tang Guoqing, Cree continues to increase its research and development efforts. Under the premise of rising raw materials, it can still achieve a product price of “10%-20% reduction per yearâ€, which is also a strong force for Cree to achieve good performance. Guarantee.
Tang Guoqing said that domestic LED companies started late, accumulated less, and invested less. At present, the products are mainly concentrated in the low-power middle and low-end areas, while street lighting landscape lighting is a high-power field involving natural environment, current surge and stability. A lot of problems such as attenuation, domestic enterprises at this stage rarely have the ability to fully meet. In China's LED industry chain layout, Cree mainly develops the intermediate chip and device links. The Communists in Huizhou are mainly responsible for the production of devices (that is, packaging). The chips produced are mainly smeared white light chips. This is the most competitive part of Cree's LED industry chain in China. City LED lighting Cuiru's civil road
“How to illuminate the city LED after the World Expo Shanghai†is the concept of Tang Guoqing, which is a bold idea triggered by “all the more than 85% of the Shanghai World Expo LEDs are appliedâ€. It is also a further advancement of the LED application civilization road. Green and environmental protection have increasingly become the main direction of the development of the industry. Therefore, the development of mercury-free and energy-saving LED products has become the focus of major LED producers. At present, the price of energy-saving and environmentally-friendly LED products is undoubtedly the people's powerlessness or unwillingness to bear, which also puts higher demands on enterprises.
Tang Guoqing said that the comprehensive popularization of the lighting industry will undoubtedly require the support of the government. First, the commercialization of the policy and the promotion of civilization, and the standardization of standardization. As an emerging industry, the development of the LED industry is still in its infancy, so the unified standard will undoubtedly play a significant role in promoting the popularity of LED. When the city's "LED lighting" and even "national LED lighting" picture will be realized, it depends on the development of the LED industry.
Petroleum Pavilion uses Cree products
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