With the rapid development of the LED upstream industry, the chip as a high-tech piece of the LED industry chain is also attracting more and more attention. However, the domestic LED chip supply capacity is far from meeting the needs, and must be imported in large quantities. In the face of the opportunities and challenges brought by this industry, how can enterprises deal with it? How can we smoothly leap into the high-brightness era?
Recently, the reporter interviewed Jiang Zhongyong, general manager of Hangzhou Silan Mingxin Technology Co., Ltd. on relevant issues.
LED large screen lights up the brightness of Tiananmen Square small chip as a research and development focus
In 2009, on the two sides of the Monument to the People's Heroes of Tiananmen Square on the 60th anniversary of the National Day, two "hearts" with a total area of ​​500 square meters of LED display, from Silan Mingxin. Its core display device adopts the three-primary high-brightness LED chip independently developed by Silan Mingxin. This is the only Chinese-made chip exhibited on the same platform as the world's top LED manufacturer Nichia.
The LED chips produced by Silan Mingxin are widely used in high-end applications such as indoor and outdoor LED full-color screens and traffic lights. Due to the stable and reliable product quality and good market feedback, the LED chip industry in the country has gained a high reputation and formed the brand advantage of Silan Mingxin. At the end of 2008, Silan Mingxin began to produce high-brightness red light chips. Last year, it achieved excellent results in the development of high-brightness red LED chips. Jiang always mentioned that this year, the high-brightness red light of the vertical structure of Hangzhou Silan Mingxin Company was successfully developed, that is, a high-brightness red light chip can replace two ordinary red light chips in the traditional full-color module, which not only reduces the cost significantly. And high reliability. He also revealed that the company's current research and development focus on the brightness of the lighting chiplet.
The quality of the product occupies a very important position in the competition. When asked how the Silan Mingxin company guarantees the quality of the product, Jiang always replied that he served as the executive vice president of Shilan integration. Silan Mingxin can be shared with Silan's integrated resources. With more than 20 years of experience in production and quality management in the field of microelectronics, and with the LED industry, it will form the core competitiveness of Silan Mingxin.
In order to better meet the needs of customers, as of July this year, Hangzhou Silan Mingxin's production capacity has reached 500 KK / month. Under the leadership of the company's correct decision-making, "Quality Achievement Brand, Technology Creation Mingxin" is the development policy of the company. Through the joint efforts of the company's employees, it is possible to reach the expected 800KK/month plan by the end of this year.
The increasingly concentrated development of LED needs to be crisis-conscious
China's epitaxial chip industry is developing rapidly, and enterprises have great demand for equipment and materials. It is very clear to everyone that the equipment required for LED upstream is expensive and has a long delivery time. At the same time, more than 90% of these upstream equipments are imported, and the main components are imported. This situation has brought great influence to Chinese enterprises. As Jiang always mentioned: "The bottleneck of LED development is the limitation of equipment, which is controlled by foreign equipment suppliers, which controls the development speed of the domestic LED industry."
If China's LED industry wants to develop rapidly, it needs to work hard on key equipment and key raw materials. In particular, the upstream epitaxial wafer and chip industry cannot only use equipment and dare not move equipment. Without understanding and mastering key equipment, it is difficult to make distinctive products, and it is even more difficult to talk about new technologies and new technologies.
With the continuous development of the LED industry, the profit of the LED-related industrial chain will be reduced. Jiang always tells us that the continuous development of the LED industry will become more and more centralized. Enterprises must have a sense of crisis and control the pace of enterprise development. At the same time, it will consolidate the occupancy rate of the display market, intensively cultivate the market, and further expand the emerging application areas.
As the third generation of light source, LED light has a bright future. The application of the general lighting market in the future will drive the second wave of growth in the LED industry. When the wave is over, the supply of LED chips is oversupplied, and when the price drops sharply, the integration within the industry will accelerate, and the LED market will be more optimistic about the downstream industrial chain. A company with risk resilience will be a downstream integrated enterprise. As Jiang always mentioned: Enterprises must have a sense of crisis.
Silan Mingxin has always adhered to the philosophy of “being the best quality core in Chinaâ€. Through four years of marketing, the current market share is more than 55%, and it has become the chip maker of choice for outdoor displays. When talking about the future development goals and prospects of Silan Mingxin, Jiang always confidently told us, "We want to be a world-renowned LED chip manufacturer."
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