Property market regulation has severely impacted the lighting market into an intermediate market

A few days ago, according to a report on “This round of real estate market regulation policies may be cancelled or relaxed”, the Ministry of Housing and Construction stated that it will strictly implement a differentiated housing credit policy and resolutely curb investment speculative home purchases.

Connotation

"The most severe in history" regulation of the property market

On April 17, 2010, the State Council issued the "Notice on Resolutely Curbing the Rapid Increase in House Prices in Some Cities." The circular called for curbing the excessive rise in housing prices and implementing stricter differentiated housing credit policies. Ten measures were proposed in the notice, which was referred to in the industry as the “10 new countries” of real estate, and it was known as the most severe property market regulation in history.

Mortgage Policy

The proportion of the first payment in the second suite must not be lower than 50%

In the "New State Ten Articles", it is stipulated that for families purchasing the first set of self-contained housing with a floor area of ​​90 square meters or more (including borrowers, spouses and minor children, the same below), the loan down payment shall not be less than 30 percent. %; For households that purchase a second home loan, the loan down payment shall not be less than 50%.

Economical housing, low-cost housing

3 million sets of affordable housing construction this year

In terms of building affordable housing, the local governments at all levels are required to effectively implement land supply, capital investment, and taxation and preferential policies to ensure the completion of the task of building 3 million sets of affordable housing in 2010 and reconstructing 2.8 million sets of various shantytowns.

Hardcover Room

Commercial home renovation in place

Since the Ministry of Housing and Urban-Rural Development issued the “Implementation Rules for Commodity House Decoration Once in Place,” it stipulates that once the renovation of the newly-built urban residential housing has been implemented, many brand developers have announced that they will only sell hardcover houses.

which performed

Tightening mortgage loans "single in Shanghai, lighting retail sales fell by about 25%"

It is understood that since April of this year, under the background of the new “State Ten” and other real estate policies, the prices of real estate in 70 large and medium-sized cities in China have remained strong, but the sharp increase has been significantly curbed, and the transaction volume is also significant. Atrophy occurs.

In first-tier cities such as Beijing and Shanghai, the area of ​​residential transactions fell by close to 50% year-on-year, while those in second-tier cities such as Hangzhou, Shenzhen, and Nanjing even fell by more than 50%, which directly affected the downstream lighting and lighting industry.

“According to my understanding, the lighting industry in Shanghai has experienced a relative decline in the retail industry in the first half of this year, which is estimated to be as much as 25%. The project luminaire is still basically stable, with an increase of about 10%.” According to Shanghai, Ms. Lin Chunya, general manager of Shanghai Xintiandi Lighting Co., Ltd., who has five years of experience in lighting operations, estimates that Shanghai's retail business will decline by about 25% year-on-year as a result of the New Deal.

As the real estate control is mainly targeted at commercial housing, the retail business of the lighting lighting industry has been greatly affected. Although this piece of engineering lighting has also been affected, it has not been as obvious as retail sales. Sales volume has been relatively stable, and it has also slightly increased in the first half of last year.